21 min
Subscription News in the Pandemic - with James Savage (CEO of The Local) Monetizing Media
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- Investing
This episode features a case study on The Local, a collection of English-language news sites in Europe that saw paying subscribers surge from 11,000 to 26,000 during the first 4 months of the Covid-19 pandemic. James Savage (CEO of The Local) walks Monetizing Media host Eric Peckham through The Local's bundling and pricing strategy, conversion funnel optimization with newsletters and a native app, and response to Covid-19.
This episode features a case study on The Local, a collection of English-language news sites in Europe that saw paying subscribers surge from 11,000 to 26,000 during the first 4 months of the Covid-19 pandemic. James Savage (CEO of The Local) walks Monetizing Media host Eric Peckham through The Local's bundling and pricing strategy, conversion funnel optimization with newsletters and a native app, and response to Covid-19.
21 min