Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue Subscription Doc

Ben Sharf is the cofounder of Platter, a Shopify theme designed to eliminate unnecessary plugins and build a better purchase experience online. In this week's dose, we sit down to talk website experience, the Shopify ecosystem, and how you can deliver more for less online.

Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/

Don't forget to subscription to our weekly newsletter: https://thesubscriptiondoc.com

A controversial part of subscriptions is email. Sending them can cause churn. But it's also one of the best (or only) channels to communicate with subscribers.

In those week's dose, Matt walks through how to beef up your upcoming order emails so that they are less likely to cause churn.

He also walks through different examples of emails to include in your welcome series. When you onboard subscribers effectively with email, you reduce churn because customers adopt your product into their routine.

Read the B2B Subscription Case Study: https://autoship.cloud/product-updates/merchant-love-how-nimbus-dental-launched-b2b-autoship-with-shopify/

Grab the email templates I mention here: https://docs.google.com/document/d/1i7B1iiY_QFuQpy048XMNY6n7BTZzbGVH1jeYvvfkO6Y/edit?usp=sharing

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Ryan Rouse is the cofounder of FACTOR MEALS and is currently the president of MALK Organics. He's worked on and with a lot of CPG Brands. Needless to say, he knows his stuff, and you'd be surprised to hear his opinion on subscriptions: brands should focus on active customers instead.

In this interview, live from SubSummit, Ryan sits down to talk with Matt about Active Customers and why you're leaving money on the table by not paying attention to them.

Get an audit right away with Chargeflow: https://go.chargeflow.io/thesubscriptiondoc

Follow Ryan Rouse on LinkedIn: https://www.linkedin.com/in/ryanrouse/

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Matt has seen a lot of subscription programs, both big and small. There are a few things brands fail to do that they shouldn't.

In this week's dose, Matt breaks down the simple improvements you can make today.

Scale up your content today with Penmo: https://penmo.co/

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Ben Fisher has worked with, on, and all around some of the best brands on Shopify. On top of that, he's built his own subscription solution, Rodeo, and other technology like Recart and Cruise Control.

Ben sits down with Matt to talk technology, the Shopify ecosystem, and what brands really need to focus on to improve the LTV of their subscribers.

See how Upzelo can scale up your loyalty program: https://upzelo.com

Learn more about Ben and Cruise Control: https://hey.rodeo/work/cruise-control

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In honor of my birthday today, I'm excited to share an episode highlighting the most important part of any subscription: the offer.

This is not only what people buy and for how much, but it's also the reason the buy from you. Reasons like what the product can do for them, but also why it's important to buy now. Specials, deals, discounts, gifts... all things that can be part of a great offer.

Watch to get inspiration on simple ways you can improve your subscription offer and get more subscribers!

https://thesubscriptiondoc.com

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