Success by the Yard

Host Michael Boodro questions the conventional idea that fabric lines make designers rich: “Is it possible to have success by the yard?” Four fabric professionals with a range of perspectives — including Stephen Elrod and Brian Dicker from Kravet and Holland and Sherry respectively, and designers Lori Weitzner and James Huniford — gather to talk about how they made it in the fabric industry, and how they continue to look forward to the future of fabric. 

This episode we dive into:

• How brands select designers for collaborations
• The method and process of collaborating on a fabric line
• What makes licensing and collaborations successful
• How to become successful through a fabric line
• The future and technology of textiles
• Buyer trends and the value of the experience

Get to know our fabulous guests:

Stephen Elrod is the executive vice president and creative director for Lee Jofa and Brunschwig & Fils. With close to three decades of experience, Stephen has led partnerships with various designers including another podcast guest, James Huniford, and most recently, Kelly Wearstler.

President of Holland and Sherry, Brian Dicker drove the tailor-focused fabric company’s expansion into interior design. Holland and Sherry is now a prominent player in the interior design realm and has partnered with designers like Elizabeth Eakins, Muriel Brandolini, and Christopher Maya.

Lori Weitzner is an independent fabric designer and the founder of Weitzner. Lori built her own textile company from the ground-up and later, successfully merged with Pollack. After 12 years as a business owner, Lory grown as a fabric designer and expanded into other areas of design.

James (Ford) Huniford, is a renowned interior designer and founder of Huniford Design Studio. He has a fabric line with Kravet / Lee Jofa and has been featured in magazines such as Architectural Digest, W Magazine, and Vogue.

Check out these further resources:

• Get to know the history of Kravet
• The story behind Holland and Sherry:
• Lori Weitzner’s new collection for Artistic Tile:
• Video: Tour Lori Weitzner’s studio
• Learn more about Huniford Design Studio
• Discover some of James Huniford’s top design tips.

Connect with Chairish and our guests on Instagram:

Chairish: @chairishco

Michael Boodro: @michaelboodro

Kravet: @kravetinc, @leejofa, and @brunschwigfils

Holland & Sherry: @hollandandsherryinteriors

Lori Weitzner: @loriweitzner

James Huniford: