91 episodes

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

Success With Jewelry Laryssa Wirstiuk and Liz Kantner

    • Business
    • 4.9 • 14 Ratings

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

    86 - Laryssa and Liz Chat About Collaborations For Your Jewelry Business

    86 - Laryssa and Liz Chat About Collaborations For Your Jewelry Business

    Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business:
    Why they can be an effective form of audience building
    Some general guidelines
    And what to look for when seeking out collaborations
    In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to look for potential collaborators.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.
     

    • 14 min
    85 - Laryssa and Liz Chat About Advocating For Your Jewelry Brand

    85 - Laryssa and Liz Chat About Advocating For Your Jewelry Brand

    Welcome to episode #85. In this episode, we chat advocating for yourself and your brand. 
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, we’ll dive deeper into how advocating for your brand can lead to opportunities. 
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
     

    • 20 min
    84 - Laryssa and Liz Chat About Meta's Recent Marketing Recommendations

    84 - Laryssa and Liz Chat About Meta's Recent Marketing Recommendations

    Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information.
    We'll be covering:
    Should you be engaging with Threads?
    Should you be posting more Reels?
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, we’ll share how to know if your social media strategy is working for you.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
     

    • 18 min
    83 - Laryssa and Liz Share Tips For Creating Jewelry Business Customer Personas

    83 - Laryssa and Liz Share Tips For Creating Jewelry Business Customer Personas

    Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas.
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, we’ll share how to actually use your customer personas and which questions you should be asking as you're doing the research.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
     

    • 11 min
    82 - Laryssa and Liz Interview Jewelry Pinterest Expert Andrea Li

    82 - Laryssa and Liz Interview Jewelry Pinterest Expert Andrea Li

    Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)!  She’ll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities.
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, we share some of the current best practices for Pinterest.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com. 
    Info and Links From Andrea:

    - Here is the link to sign up for email list - https://www.redpingeek.com/ultimate-pinterest-starter-guide
    - For designers interest in Pinterest Management Services can contact her at andrea@andreali.com
    - Free resources - https://www.redpingeek.com/jewelers-guides
    - Sales Page to her new course - https://red-pin-geek.thrivecart.com/chatgpt-jewelers-content-toolkit/

    • 32 min
    81 - Liz Interviews "A Thousand Facets" About Finding Your Voice

    81 - Liz Interviews "A Thousand Facets" About Finding Your Voice

    Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer.  
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, Liz and our special guest discuss the brands in the industry that stand out to them the most.
    Todd Reed: https://toddreed.com/ Judy Geib: https://judygeib.com/ Gabriella Kiss: https://www.gabriellakiss.com/ Tura Sugden: https://turasugden.com/ Johnny Ninos: https://ninosstudio.com/ Shane Yamane: https://syamane-studio.com/ Loren Nicole: https://loren-nicole.com/ Alex Monroe: https://www.alexmonroe.com/ To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

    • 33 min

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

lupebalti ,

Listen!!!

I listen to the podcast regularly, it has help me to be more organized and learn some much information about the jewelry world that I definitely didn’t knew. I listen to it as a class. Everyone who is in this crazy beautiful jewelry world should listen to it.

sandrine nyc ,

Very insightful and actionable

I have known Liz and Laryssa for a couple of years. I have worked with both of them individually and I am delighted that they have teamed up. Their podcast is very insightful and offer actionable ways to improve your business. For example episode 21 is very timely for me. It offers great tips on how to raise your AOV (average order value) that I am going to implement.

Mejia Jewelry ,

Inspirational and actionable tips!

After listening to Liz and Laryssa’s episodes on tips to improve navigation and improving your homepage on your website, I was immediately inspired to take those tips and implement them. I’m happy with the results and now I have a more dynamic website and easy to access navigation. This podcast is a must listen for any jeweler or designer looking for community and resource to help them grow!

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