100 episodes

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews

    • Business
    • 4.9 • 308 Ratings

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

    Episode #480: The Fear That You're Avoiding

    Episode #480: The Fear That You're Avoiding

    “Fear was running the show - not me”
    That was the realization I had last week as I went on a journey of self-discovery.
    I had been thinking about “expansion” and what the word meant for me and my business.
    And as I thought about it - all my deepest fears came welling up to the surface.
    I reached out to some people I trusted most - and they came through for me.
    They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you.
    In this episode, you’ll discover: 
    [00:48] Why playing not to lose is keeping you from winning 
    [1:28] How mindset is crucial to my success - and the success of every famous person I know
    [2:19] How “expansion” brought up my deepest and darkest fears - and the advice I got from those closest to me
    [4:20] How feeling my greatest fears brought peace and acceptance
    [5:20] The 3 stages of fear
    [6:34] The 4 steps for overcoming fear - and the first is clarity
    [11:54] How undealt with fear is actually running the show - not you
    If you’ve ever experienced fear so strong you didn’t know what to do or how to get through it - whether in business or in your personal life…
    This is an episode you won’t want to miss!
    So get to listening!


    Here are the resources mentioned in the show:
    My FREE masterclass How to Stand Out in a Saturated Market with a Timeless Jewelry Brand
    My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. 
    Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!
    Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.
     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 14 min
    Episode #479: Here's what I would do to make daily sales if I had to start a jewelry business from scratch...

    Episode #479: Here's what I would do to make daily sales if I had to start a jewelry business from scratch...

    I’m often asked - “what would YOU do if you had to start your jewelry business over again?”
    In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch.
    In this episode, I cover:
    Why I quit my retail job at Nordstrom to start a Jewelry company
    What I did to go from achieving nothing each day to generating $50k in sales in just 6 months.
    What to do when you’re sitting down to get work done - but don’t have a deadline to work towards.
    Who I’d reach out to first to make sales if I were just starting again
    Ways to sell items that aren’t even listed on your website
    A story about how I helped one woman who was scared to reach out close a sale in just 5 minutes!
    How often I think you should email your list and why frequent marketing actually brings in more sales.
    I reveal that not all revenue-generating time is created equal - and I share which activities are worth your time and which are not.
    I talk about the law of attraction and how energetics affect your success. 
    I recommend activities that I’ve found very helpful in cultivating a success mindset.
    I talk about how to set up a funnel to generate automatic sales.
    I share how one of my friend’s business took off while mine stagnated- and how doing what she did saved me from burnout, boosted my revenue, and led to me creating Flourish and Thrive Academy.
    I show you where much of the value of your business really comes from - and it might not be where you think it is!
    Here are the resources mentioned in the show:
     
    My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. 
    Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!
    Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.
    The Instagram Live video link for my discussion with Chelsea
    Shopify free trial
     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 26 min
    Episode #478: Everything You Need to Know About TikTok Shop with Susan George

    Episode #478: Everything You Need to Know About TikTok Shop with Susan George

    In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses. 
    In this episode you’ll discover:
    Susan’s journey from a professional musician to a social media brand strategy expert
    How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby
    Why Susan switched from Instagram to TikTok when developing her personal brand
    Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket”
    Why people are switching to TikTok from Google when searching for information
    Why Instagram and Facebook give you less reach for more money.
    How TikTok gives you more control over your own success than any other platform
    TikTok’s plan to serve as a better alternative to Amazon
    How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers.
    How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy
    How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms.
    How TikTok can automatically connect you with the right influencers who can make the most sales impact.
    Why influencers are incentivized to produce only positive product publicity.
    TikTok’s goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand.
    How TikTok is doing the hard work of reducing your competition for you.
    This one's a good one!
     
    Here are the resources mentioned in the show:
    Susan's Instagram
    Mediary Marketing website
    Mediary Marketing Instagram
    The Viral Collection
    How to Stand Out in a Saturated Market with a Timeless Jewelry Brand
    'The Desired Brand Effect' Book
     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 31 min
    Episode 477B: Is Your Jewelry Brand Cohesive? Find Out Today!

    Episode 477B: Is Your Jewelry Brand Cohesive? Find Out Today!

    Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:
    How to know in a snapshot if your brand is cohesive or not.
    Why being good at sales doesn’t mean good at branding
    How customers’ expectations change with where they are - and where you need to put your jewelry to sell.
    The importance of your Jewelry screaming “YOU”!
    Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it.
    The essential skill for any jewelry maker or designer - and how to develop it
     
    Here are the resources mentioned in the show:
    How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass
     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 16 min
    Episode 477: How to Connect On Instagram [and Social] With Your Dream Clients

    Episode 477: How to Connect On Instagram [and Social] With Your Dream Clients

    Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales. 
    Tune in to discover:
    Why it’s not enough to know basic facts about your ideal customers - and what else you need to know
    How to sell to men looking to buy jewelry for their wives
    The right “vibe” your Instagram needs to attract your dream customers
    What information to remove from your Instagram Bio that might be wasting space and unknowingly turning your customers away
    How to take photos that match your brand without needing expensive equipment or expertise.
    How to get your Instagram to show up in Google Search
    How to increase engagement and simultaneously boost your posts in the algorithm
    What’s more important to your social media strategy than how many times you post a week
    How to generate ideas for reels that align with your customers’ needs and your business’s brand
    The goldmine of content that you are probably sitting on without even realizing it!
    Which types of the up to 5 hashtags you should use for each post
    What automations are killing your relationship with your customers - and how to change them to make them effective and welcoming
    xo Tracy


    Here are the resources mentioned in the show:
    www.flourishthriveacademy.com/timelessbrand


    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 26 min
    Episode 476: The Energetics of Daily Sales

    Episode 476: The Energetics of Daily Sales

    Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share:
    How I got invited to speak right when I was looking to get in front of more people
    The story of a hummingbird - and how it predicted success in my business.
    The relationship sickness and disease have with a person’s goals.
    How letting my friend pay for dinner transformed my mindset.
    Why I no longer play-down compliments.
    I'll share actionable insights on:
    Alignment and Manifestation
    Receiving and taking action
    Betting on oneself: the power of personal growth and education
    Let’s get started!
    While you’re at it, check out our Jewelry Business Owners Growth Guide and Laying The Foundation program.
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    Click here to review the show on Apple podcast or your favorite platform
     
    Select “Ratings and Reviews” and “Write a Review”
     
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
     
    Follow @Flourish_Thrive on Instagram
     
    Follow @TracyMatthewsNY  Instagram
     
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
     
    Follow @Flourish_Thrive Tik Tok
     
    Follow @TracyMatthewsNY on Tik Tok
     

    • 21 min

Customer Reviews

4.9 out of 5
308 Ratings

308 Ratings

Monica2718 ,

Amazing show!

Love the insights and tips shared on this podcast!

monster jell ,

Helpful and informative

This podcast is fantastic for entrepreneurs, super informative and helpful. I specifically love the content around email list building!

LWLW8 ,

These are FANTASTIC!

Tracy is the bomb!! These episodes are inspirational and motivating!!! Tracy truly wants to help people be successful and it is clear in each episode. This is a free resource! Thank you!!!

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