100 episodes

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews

    • Business
    • 4.9 • 304 Ratings

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

    Episode #463: The Enneagram And Your Business with Hillarie Kay

    Episode #463: The Enneagram And Your Business with Hillarie Kay

    How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success?
    If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment!
    I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive.
    We talk about:
    Deep diving inside yourself to work out kinks
    Creating your dream team
    Ditching burnout and decision fatigue
    More ways this assessment will bring you ease and flow!
    She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable. 
    Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business!
    Join me on Thrive by Design for podcast episode 463!
     
    Here are the resources mentioned in the show:
     
    Momentum
    Book a Discovery Call
    The Art of Growth’s Free Enneagram Test
    The Enneagram Insitute’s RHETI Test
    Hillarie Kay’s Instagram
    Hillarie Kay’s Website
    The Desired Brand Effect



    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
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    • 36 min
    Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers

    Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers

    What if you’re not attracting the right customers?
    If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. 
    Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. 
    In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. 
    I talk about:
    Misconceptions and mistakes that make messaging miss the mark
    The secret to magnetizing repeat customers 
    Real reasons people buy (and why to stop competing on price) 
    More strategies to stop scrolls and skyrocket sales!
    If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be! 
    Join me on Thrive by Design for podcast episode 462!
    Here are the resources mentioned in the show:
     
    Laying The Foundation
    Book a Discovery Call
    The Desired Brand Effect

     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
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    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 25 min
    Episode #461 The Power of In-Person Events for Small Business

    Episode #461 The Power of In-Person Events for Small Business

    Today we’re talking about the power of live events and how impactful they are for growing your small business! 
    For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! 
    That’s how some of my best connections and friendships were formed!
    I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business.
    In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners. 
    We talk about:
    Why this space is the first of its kind for product-based businesses. 
    Why you need to meet people in person (+ how to avoid getting left behind).
    Why getting out of your comfort zone is crucial for your biz’s growth.
    More gold on why in-person events are going to change your life!
    I love this topic so much because we’re bringing back live events for Flourish and Thrive Academy this year, and I’m thrilled!
    Tune in because I know you’re going to love them as much as I do, and their insight about in-person events will change everything for you!
    Join me on Thrive by Design for podcast episode 461!
    Here are the resources mentioned in the show:
     
    The Ultimate Product Party
    Strategy Audit
    Kitty Meow Boutique
     Allison Carter Celebrates
    The Desired Brand Effect



    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 51 min
    Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths

    Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths

    We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing!
     
    This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization. 
     
    I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy. 
     
    In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and Jay Moncada about becoming an ethical metalsmith and what it looks like to build a sustainable jewelry brand!
     
    We talk about:
    Consumer behavior and why responsibly sourcing is a must.
    How to gain resources, mentorship, vendors, and best practices.
    How to join the activism.
    More important info on creating a biz that loves the earth!
    If you don’t know about Ethical Metalsmiths, go look them up right now - I highly recommend that you become a member because they’re awesome.
    Listen in for a candid talk on how to build a business that’s in alignment with your values of doing good to the earth and having a clear line of the supply chain!
    Join me on Thrive by Design for podcast episode 460!
    Here are the resources mentioned in the show:
     
    Ethical Metalsmiths Website
    Ethical Metalsmiths Instagram
    The Desired Brand Effect



    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
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    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 44 min
    Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon

    Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon

    Are you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers?
    Then today is for you!
    If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode.
    Prepare to meet total badass, Estelle Vernon - a long-time member of the Flourish and Thrive Academy community and breast cancer survivor who shares how she’s navigated her jewelry business for the long haul.
    We talk about:
    Being a jewelry fairy godmother.
    Providing exceptional service that brings dream clients back.
    Doubling her sales in one year.
    More tips on making fewer mistakes and charging your worth!
    In her seventies, she runs a wildly successful business that enables her to take a lot of time off while still fully expressing her creative flow.
    Learn tips on how Estelle absolutely crushes it with her jewelry business and how she built a business that’s aligned most with what matters to her! 
    Join me on Thrive by Design for podcast episode 459!
     
    Here are the resources mentioned in the show:
    Estelle’s Website
    Estelle’s Instagram
    Estelle’s Facebook
    Laying The Foundation
    Diamond Insiders
    The Desired Brand Effect
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 47 min
    Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch

    Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch

    What if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap?
    If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business!
    The mother of a special needs son, a Reiki healer, and an energy worker, she built this jewelry business as a passion and is a graduate of our Laying The Foundation Program.
    We talk about:
    How she skyrocketed her social media following from 1,000 to nearly 30,000 in one year (without paid ads). 
    How she grew her sales by 5 times in a year. 
    The question you need to keep asking your audience.
    More tips on pushing past limits and allowing yourself to be seen!
    Once scared to be seen, she now runs an impressive, extremely successful biz and has retired her husband who now homeschools their special needs son.
    Don’t miss today’s episode to learn life-changing advice for achieving mindblowing sales and creating the business of your dreams!
    Join me on Thrive by Design for podcast episode 458!
    Here are the resources mentioned in the show:
    Nicole’s Website
    Nicole’s Instagram
    Nicole’s Facebook
    Laying The Foundation
    The Desired Brand Effect
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok01
    Follow @TracyMatthewsNY on Tik Tok
     

    • 40 min

Customer Reviews

4.9 out of 5
304 Ratings

304 Ratings

LWLW8 ,

These are FANTASTIC!

Tracy is the bomb!! These episodes are inspirational and motivating!!! Tracy truly wants to help people be successful and it is clear in each episode. This is a free resource! Thank you!!!

PaigeBijou ,

Tracy shares so much valuable information

I love listening to podcasts while I work and am so glad I found this one! I have implemented many of the concepts shared and always enjoy listening to how other jewlery makers run their businesses successfully.

Nicole Burch ,

I love this podcast!

I always look forward to new uploads with tangible things that I can apply in my business, and personal growth journey. Tracy is a gem, and has such valuable information to share with creators to improve their business and life!

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