Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews

If you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy.
Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars. 
And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products:
 
[0:56] Monica’s story: from 9-5 to successful business owner and later coach
[3:41] Why Etsy is an excellent source of supplementary income
[5:38] Getting started and standing out
[8:22] Avoiding common mistakes
[11:53] Getting found: Product naming
[15:13] Building Trust: Reviews
[17:25] Developing a Profitable Ad Strategy
[24:00] Converting Etsy Shoppers into Loyal Customers
 
Here are the resources mentioned in the show:
Monica Little's Website
Follow Monica Little on Instagram!
Follow Monica Little On Facebook!
Free Masterclass: The Five-step Jewelry Sales Playbook
The Jewelry Marketing Collective (Open for enrollment)
Desired Brand Mastermind Retreat
 
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xo, Tracy Matthews
 
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Are rising metal costs driving your profits into the ground?  Are you tired of losing sales to customers shocked at your new prices? 
 In 2008, I had to close my business because expenses were rising faster than I could adapt.  So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again.
In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market. 
In this episode, we go over:
 
[3:41] How 2008 prepared me for today
[5:30] The economic reasons why precious metals price spike
[11:40] Ways to adjust your prices to account for the rising cost of materials
[13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers
[15:47] Diversifying your product line to reduce material costs while keeping value
[17:34] Optimizing your supply chain to secure better deals
[18:31] Elevating your value proposition so customers recognize other sources of value
[19:32] Reducing or removing non-essential business and personal expenses 
 
Here are the resources mentioned in the show:
Free Masterclass: The Five-step Jewelry Sales Playbook
The Jewelry Marketing Collective (Early Bird Sale)
Laying the Foundation
Buy My Book: The Desired Brand Effect
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
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xo, Tracy Matthews
 
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“Fear was running the show - not me”
That was the realization I had last week as I went on a journey of self-discovery.
I had been thinking about “expansion” and what the word meant for me and my business.
And as I thought about it - all my deepest fears came welling up to the surface.
I reached out to some people I trusted most - and they came through for me.
They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you.
In this episode, you’ll discover: 
[00:48] Why playing not to lose is keeping you from winning 
[1:28] How mindset is crucial to my success - and the success of every famous person I know
[2:19] How “expansion” brought up my deepest and darkest fears - and the advice I got from those closest to me
[4:20] How feeling my greatest fears brought peace and acceptance
[5:20] The 3 stages of fear
[6:34] The 4 steps for overcoming fear - and the first is clarity
[11:54] How undealt with fear is actually running the show - not you
If you’ve ever experienced fear so strong you didn’t know what to do or how to get through it - whether in business or in your personal life…
This is an episode you won’t want to miss!
So get to listening!


Here are the resources mentioned in the show:
My FREE masterclass How to Stand Out in a Saturated Market with a Timeless Jewelry Brand
My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. 
Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!
Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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I’m often asked - “what would YOU do if you had to start your jewelry business over again?”
In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch.
In this episode, I cover:
Why I quit my retail job at Nordstrom to start a Jewelry company
What I did to go from achieving nothing each day to generating $50k in sales in just 6 months.
What to do when you’re sitting down to get work done - but don’t have a deadline to work towards.
Who I’d reach out to first to make sales if I were just starting again
Ways to sell items that aren’t even listed on your website
A story about how I helped one woman who was scared to reach out close a sale in just 5 minutes!
How often I think you should email your list and why frequent marketing actually brings in more sales.
I reveal that not all revenue-generating time is created equal - and I share which activities are worth your time and which are not.
I talk about the law of attraction and how energetics affect your success. 
I recommend activities that I’ve found very helpful in cultivating a success mindset.
I talk about how to set up a funnel to generate automatic sales.
I share how one of my friend’s business took off while mine stagnated- and how doing what she did saved me from burnout, boosted my revenue, and led to me creating Flourish and Thrive Academy.
I show you where much of the value of your business really comes from - and it might not be where you think it is!
Here are the resources mentioned in the show:
 
My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. 
Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!
Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.
The Instagram Live video link for my discussion with Chelsea
Shopify free trial
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
Click here to review the show on Apple podcast or your favorite platform
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Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY  Instagram
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In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses. 
In this episode you’ll discover:
Susan’s journey from a professional musician to a social media brand strategy expert
How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby
Why Susan switched from Instagram to TikTok when developing her personal brand
Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket”
Why people are switching to TikTok from Google when searching for information
Why Instagram and Facebook give you less reach for more money.
How TikTok gives you more control over your own success than any other platform
TikTok’s plan to serve as a better alternative to Amazon
How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers.
How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy
How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms.
How TikTok can automatically connect you with the right influencers who can make the most sales impact.
Why influencers are incentivized to produce only positive product publicity.
TikTok’s goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand.
How TikTok is doing the hard work of reducing your competition for you.
This one's a good one!
 
Here are the resources mentioned in the show:
Susan's Instagram
Mediary Marketing website
Mediary Marketing Instagram
The Viral Collection
How to Stand Out in a Saturated Market with a Timeless Jewelry Brand
'The Desired Brand Effect' Book
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY  Instagram
Follow Flourish & Thrive Facebook
 
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
 

Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:
How to know in a snapshot if your brand is cohesive or not.
Why being good at sales doesn’t mean good at branding
How customers’ expectations change with where they are - and where you need to put your jewelry to sell.
The importance of your Jewelry screaming “YOU”!
Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it.
The essential skill for any jewelry maker or designer - and how to develop it
 
Here are the resources mentioned in the show:
How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY  Instagram
Follow Flourish & Thrive Facebook
 
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok