The SEO Mindset Podcast

Sarah & Tazmin
The SEO Mindset Podcast

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

  1. Setting Yourself Up For Success in 2025 [Part 1]

    6 DAYS AGO

    Setting Yourself Up For Success in 2025 [Part 1]

    Today, we’re diving into the big topic of setting yourself up for success. Whether you’re dreaming of a career pivot, starting a side hustle, or simply looking to build healthier habits, success begins with clarity and action. In this two-part series, Sarah and Tazmin explore how to define your goals, build a strategy, and take purposeful steps toward your vision. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Sign up to be a guest on the podcast here. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe to the podcast and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episode Beating Those Blue Monday January Feelings - The SEO Mindset PodcastGet More Done In 12 Weeks Than Others Do In 12 Months Copyright 2025 Sarah & Tazmin Mentioned in this episode: RankSuite What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for. RankSuite is more than just SEO - it’s a complete digital marketing training platform. With courses covering technical SEO, content, and analytics, they give you the tools to grow your skills at your own pace. Ready to take the next step? Start your journey with RankSuite today by clicking the link in the show notes. Use the code SEOMINDSET at checkout to get a 30% discount, and an extended 21-day free trial. RankSuite Donate & Support The Podcast We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click...

    48 min
  2. Beating Those Blue Monday January Feelings

    JAN 2

    Beating Those Blue Monday January Feelings

    Feeling the January blues? Tune in as we share practical tips to brighten your mood and start the year strong. From boosting energy with simple habits to embracing mindfulness and setting inspiring goals, this episode is your guide to finding joy and motivation during winter's toughest month! About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Sign up to be a guest on the podcast here. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episode Optimise Your SEO Career: Self Reflection - The SEO Mindset Podcast Copyright 2025 Sarah & Tazmin Mentioned in this episode: Donate & Support The Podcast If you enjoy the podcast and listening to our episodes, you can support the podcast by donating a coffee via Buy Me A Coffee for as little as £5. If you leave us a message we can also give you a shoutout. Link below: Buy Me A Coffee Clear Narrative Media Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below: Clear Narrative Media

    45 min
  3. Bonus: 3 Mistakes You're Making When Setting Goals

    12/31/2024 · BONUS

    Bonus: 3 Mistakes You're Making When Setting Goals

    If you are setting your 2025 goals, you might be making one or more of these 3 common mistakes. Tazmin shares what they are, how to overcome them, and then revisits "How to set meaningful goals". About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Sign up to be a guest on the podcast here. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2025 Sarah & Tazmin Mentioned in this episode: RankSuite What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for. RankSuite is more than just SEO - it’s a complete digital marketing training platform. With courses covering technical SEO, content, and analytics, they give you the tools to grow your skills at your own pace. Ready to take the next step? Start your journey with RankSuite today by clicking the link in the show notes. Use the code SEOMINDSET at checkout to get a 30% discount, and an extended 21-day free trial. RankSuite Donate & Support The Podcast We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below: Buy Me A Coffee

    36 min
  4. Bonus: Aligning Your Passion and Your Career

    12/19/2024 · BONUS

    Bonus: Aligning Your Passion and Your Career

    Are you looking for more passion in your career. In a world where many are stuck between wanting more from their career & life, but also wanting the security their current role gives them what should you do? And what if you don't know what your passion is? How can you get unstuck and move forward? In this weeks episode Tazmin shares a simple exercise that will help you get a better understanding of what your passion is and how to build your career and life around it. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Sign up to be a guest on the podcast here. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2025 Sarah & Tazmin Mentioned in this episode: RankSuite What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for. RankSuite is more than just SEO - it’s a complete digital marketing training platform. With courses covering technical SEO, content, and analytics, they give you the tools to grow your skills at your own pace. Ready to take the next step? Start your journey with RankSuite today by clicking the link in the show notes. Use the code SEOMINDSET at checkout to get a 30% discount, and an extended 21-day free trial. RankSuite Donate & Support The Podcast We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below: Buy Me A Coffee

    48 min
  5. Importance of Representation and Community with Ibukun Oluleye

    12/12/2024

    Importance of Representation and Community with Ibukun Oluleye

    Sarah and Ibukun discuss the critical role of representation and community in SEO and the wider digital marketing industry. They highlight how diversity in the industry fosters creativity, innovation, and inclusivity in campaigns, ensuring broader audiences feel seen and valued. Ibukun emphasizes the significance of b-digital, a thriving community for Black professionals in digital marketing. By offering mentorship, networking, and resources, b-digital empowers its members to excel and address industry disparities. About Ibukun Ibukun Oluleye wears many hats from a Brand Executive at a Birmingham agency to Head of Events at one of the UK's largest black in marketing communities, and a founding member of (BRUMWIM) Birmingham Women in Marketing. She has a passion for platforming underrepresented voices, helping juniors and young people build their personal brand and supporting companies with getting to grips with brand strategy. When she's not working, you'll probably find her reading, learning British sign language or trying to learn crotchet and failing. Where to find Ibukun Ibukun's Website Ibukun Oluleye on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Sign up to be a guest on the podcast here. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Copyright 2025 Sarah & Tazmin Mentioned in this episode: Donate & Support The Podcast We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.

    48 min
  6. How You Can More Easily Take Breaks with Inge Boubez

    12/05/2024

    How You Can More Easily Take Breaks with Inge Boubez

    Find taking breaks hard? You're not alone. This week Inge joins Sarah to discuss how you ensure you take breaks even when you don't find it easy. About Inge: Inge brings over two decades of experience in marketing and high-tech industries, with expertise that predates the rise of SaaS. With a strong foundation in engineering and business administration, she combines her fascination with technology and strategic acumen to drive impactful results. Her career spans a diverse range of roles, from working with major corporations to shaping strategies for agile startups. Inge has excelled in areas such as strategic planning, lead generation, partnerships, and content development, making her a versatile and dynamic leader in the tech and marketing space. Where to find Inge: Inge Boubez on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Sign up to be a guest on the podcast here. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2025 Sarah & Tazmin Mentioned in this episode: B-Digital UK The B-DigitalUK community is a space for black marketers globally to meet, learn and elevate their career. With group chats, social events, workshops, panels, and a community board for jobs and opportunities, it's unapologetic in its mission to platform and support black voices in marketing. With hundreds of members in the UK, North America and Nigeria, the community comes together to teach, share opportunities and cheer each other on in their careers. No matter your background, whether your student, C-suite or somewhere in-between. a...

    52 min
  7. The Story of Search Africon with Ebere Jonathan

    11/28/2024

    The Story of Search Africon with Ebere Jonathan

    Ebere Jonathan sits down with Tazmin Suleman to dive into the inspiring journey of Search Africon—from a mere idea to a resounding success. Together, they explore the origins of the concept, the pivotal steps that transformed it into reality, its standout achievements, valuable lessons learned along the way, and much more. About Ebere: Freelance SEO Consultant and Search Africon event organizer. Follow Ebere: Ebere's Website Ebere Jonathan on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Sign up to be a guest on the podcast here. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Sign up to Clear Connect Network:Clear Connect Network Signup Form Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Be A Sponsor - Search AfriCon Copyright 2025 Sarah & Tazmin Mentioned in this episode: RankSuite What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for. RankSuite is more than just SEO - it’s a complete digital marketing training platform. With courses covering technical SEO, content, and analytics, they give you the tools to grow your skills at your own pace. Ready to take the next step? Start your journey with RankSuite today by clicking the link in the show notes. Use the code SEOMINDSET at checkout to get a 30% discount, and an extended 21-day free trial. RankSuite B-Digital...

    49 min
  8. Turning an Idea into Reality with Crystal Nyarko

    11/21/2024

    Turning an Idea into Reality with Crystal Nyarko

    It's tricky turning an idea into a reality. In this episode, we explore the journey from inspiration to execution, uncovering what it truly takes to transform an idea into a tangible reality. Sarah invites Crystal to join her on the podcast to discuss their own experiences, how they overcame challenges, and practical strategies that will help you. If you’ve ever had a great idea but struggled to make it happen, this episode is for you. Tune in, and get inspired to take the first step! About Crystal: Crystal Nyarko is a dynamic Freelance Social Media and Marketing Specialist and the visionary Founder of Clear Narrative Media, a purpose-driven Media and Marketing Agency. With a passion for amplifying voices and transforming how Founders, Creatives and Organisations tell their stories, Crystal is committed to building meaningful connections and thriving online communities. She also founded Crystalized Nation Ghana, a grassroots organization in Accra dedicated to empowering underprivileged communities to become more socially and economically sustainable. Crystal’s dedication to uplifting others reflects her deep belief in creating lasting change. With over 7 years of experience across various sectors, including charity, media, property, and health, Crystal has worked with clients. Her expertise and passion for storytelling make her a driving force in both the marketing industry and the social impact space. Where to find Crystal: @crystalnyarko on Instagram @crystalnyarko on X Crystal's Website Crystal Nyarko on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Sign up to be a guest on the podcast here. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: a

    57 min

About

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

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