Sue Willoughby: Transforming Lives with Equus Coaching

This podcast for On the Brink with Andi Simon is about how Sue Willoughby helps women over 40 transform their lives using her approach, Equus Coaching.Sue Willoughby is on a mission to help women over 40 tackle their challenges and build better lives. Through her business, Willoughby Coaching, she uses a unique method called Equus Coaching, where clients work with horses to learn more about themselves. These sessions focus on non-verbal communication, leadership, and personal growth, helping women make big changes in their lives.

Sue Willoughby's Journey to Equus Coaching has not been Easy

Sue’s journey hasn’t been easy. She grew up with a single parent who struggled with alcoholism. This taught her to be strong and face tough situations, even when she didn’t feel confident. Coming out as gay at 17 was another challenge, and by 19, she faced such deep struggles that she attempted suicide. For a while, her life felt like it was spinning out of control.

Things turned around in the 1990s when Sue met her partner. They moved across the country, and Sue started to rebuild her life. She went back to school, found a new career, bought a home, and became a real estate investor. During this time, she reconnected with her love for horses, which had always been a source of comfort during tough times.

Her Goal is to Guide Other Women

Today, Sue uses what she’s learned to guide others. Through Equus Coaching, she helps women understand themselves better and overcome what’s holding them back. Horses, she says, are amazing teachers because they respond to how we act and feel, even when we don’t say a word.

Sue also practices what she teaches. She’s done all kinds of exciting things, like being a DJ, stand-up comedian, actor, pilot, and Roller Derby referee. These experiences help her connect with her clients, showing them how stepping out of their comfort zones can lead to amazing growth.

Now living near Seattle, Sue shares her life with a horse named Moose, two Dachshunds named Benny and Buddy, and a VW Bus she calls Arlo. Her story is proof that it’s never too late to make a change and live the life you want.

If you prefer to watch our podcast, click here Other Podcasts you will enjoy include:

411: TaRita Johnson Tackling the Challenges of DEI and Belonging

406: The Greatest Journey of a Woman Entrepreneur in Mental Health: Dr. Barbara Brown’s Story

414: Ilene Rosenthal: Inspiring a Revolution in Children’s Education

Additional resources for you

• My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights
• Our latest book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, coauthored with Edie Fraser and Robyn Freedman Spizman
• Our website: Simon Associates Management Consultants

Reach out and contact us if you want to become a woman entrepreneur with a business that has both great profits and significance. Let's Talk!

From Observation to Innovation,

Andi Simon, PhD

CEO | Corporate Anthropologist | Author Simonassociates.net Info@simonassociates.net @simonandi LinkedIn