SugarMamma’s Fireplay

Canna Campbell SugarMammaTV

Having been a Financial Planner for over 15 years, I have seen first hand how money problems can breed stress. Often, people make wrong money decisions because the world of finance can be intimidating and confusing. This podcast cuts through the jargon and provides practical, accessible financial education and empowerment - so you can build sustainable wealth and help achieve financial freedom. You will also hear real-life success stories from people who have transformed their finances and be empowered by valuable advice from industry experts. So join me for the start of a bold and brilliant financial future and growing community. For immediate access to all my content follow @SugarMammaTV@CannaCampbellofficial xCC

  1. Micro-Investing: A Starting Line, Not the Finish Line

    1D AGO

    Micro-Investing: A Starting Line, Not the Finish Line

    Micro-investing apps have helped thousands of Australians take their first step into investing — and that’s a good thing. But starting is not the same as progressing. In this episode, Canna Campbell breaks down: Why micro-investing has exploded in popularity Where it genuinely helps — and where it can quietly hold people back The myths that keep investors stuck at “starter level” Why education matters more than apps And exactly how to level up into real investing, real ownership, and real financial momentum This is a supportive, honest conversation designed to empower you — not shame where you’re starting. What You’ll Learn in This Episode 1. Why micro-investing took off Low barriers, automation, habit-building Perfect for beginners and tight budgets Helps people overcome fear and inertia 2. The hidden risk no one talks about Staying “micro” forever Fees eating into long-term growth Lack of understanding and confidence Comfort replacing progress 3. Micro-investing myths vs reality “I’m investing so I’m sorted” “Diversified means I’m safe” “I’ll level up later” 4. Why education is the real wealth builder Understanding what you own Knowing how dividends, ETFs and compounding actually work Removing fear, panic and emotional decision-making 5. How to level up — step by step When you know you’re ready Opening a traditional brokerage account What to do with your micro-investing account Automating investing the right way Reinvesting dividends for long-term growth 6. Why this matters for your future Passive income Optionality Financial independence Confidence and choice Key Takeaway Micro-investing is a starting line, not the finish line. Your future deserves intention, education, ownership — and belief that you’re capable of more. 💬 Let’s Keep the Conversation Going I’d love to hear your thoughts on this episode! Reach out to me anytime on Instagram @SugarMammaTV so we can keep this important conversation alive. 📚 My Books If you’re ready to deepen your financial knowledge, check out my books: Best Seller:The $1000 Project **Mindful Money](https://amzn.to/3RV0poc) Motivated Money by Peter Thornhill(a huge inspiration for me): Read it here (These are Amazon affiliate links to my own books.) 💡 Work With Me Want more support on your financial journey? Here’s how we can work together: The SugarMamma Budget & Cashflow AcademySick of living paycheque to paycheque or feeling overwhelmed by your money?This course includes aone-on-one appointment with me so I can personally help you.👉 Enrol here Money Mindset & Manifestation MentorshipJoin my program for ongoing support, clarity, and motivation around the way to show up and work on your financial goals and dreams, including attracting the life that you want. Get started here. 🌟 Stay Connected & Inspired Instagram:@SugarMammaTV — money, budgeting, cashflow & motivation Instagram:@CannaCampbellofficial — lifestyle, capsule wardrobe fashion, motherhood TikTok:@SugarMammaTV YouTube:SugarMammaTV — over 500 bite-sized videos with more than 12 million views! Website:SugarMammaTV.com Don’t forget my other podcast:How Do They Afford That? 👉 Listen here ⚖️ General Advice Warning While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always: Do your own research. Weigh up the pros, cons, fees, caps, taxes, and risks. Seek professional advice before making financial decisions. 📜 Financial Planning License Details The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate. Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589). See omnystudio.com/listener for privacy information.

    19 min
  2. START HERE: Nervous About Debt Recycling? 7 Rules to Do It Safely (Before You Start)

    4D AGO

    START HERE: Nervous About Debt Recycling? 7 Rules to Do It Safely (Before You Start)

    Debt recycling can be a powerful long-term wealth strategy. But it’s not a “hack.” And it’s definitely not something to rush into. In this Start Here episode, I answer a listener who says they are finally ready to pull the trigger on debt recycling… but they’re feeling nervous. And honestly? That’s a good sign. In this episode we cover: ✔ What debt recycling actually is (and what it isn’t) ✔ Why nerves are normal — and when they’re a warning sign ✔ The biggest risks people underestimate ✔ The 7 rules I believe reduce stress and protect you ✔ Why emergency money is non-negotiable ✔ Why this is not a DIY strategy ✔ The importance of strong cashflow and stress-testing ✔ Why personal insurance matters more than ever ✔ How to structure the investment loan correctly ✔ What to do with the investment income ✔ Why patience is the hidden superpower of this strategy Debt recycling can accelerate wealth — but only when it is built on strong foundations. This episode is about: • clarity over comparison • structure over speed • resilience over rushing If you’re considering debt recycling — or even just curious — this will help you approach it with confidence and intention. 💡 Important Reminder This podcast contains general information only and does not take into account your personal objectives, financial situation or needs. Before implementing any strategy, seek personalised advice from a licensed financial adviser and qualified mortgage professional. Debt recycling involves leverage and investment risk. It is not suitable for everyone. 📩 Got a question for Start Here? Send me a DM on Instagram: @SugarMamma @CannaCampbellOfficial OR email me canna@sugarmamma.tv  Your question might be featured in a future episode 💛 📚 My Books If you’re ready to deepen your financial knowledge, check out my books: Best Seller:The $1000 Project **Mindful Money](https://amzn.to/3RV0poc) Motivated Money by Peter Thornhill(a huge inspiration for me): Read it here (These are Amazon affiliate links to my own books.) 💡 Work With Me Want more support on your financial journey? Here’s how we can work together: The SugarMamma Budget & Cashflow AcademySick of living paycheque to paycheque or feeling overwhelmed by your money?This course includes aone-on-one appointment with me so I can personally help you.👉 Enrol here Money Mindset & Manifestation MentorshipJoin my program for ongoing support, clarity, and motivation around the way to show up and work on your financial goals and dreams, including attracting the life that you want. Get started here. 🌟 Stay Connected & Inspired Instagram:@SugarMammaTV — money, budgeting, cashflow & motivation Instagram:@CannaCampbellofficial — lifestyle, capsule wardrobe fashion, motherhood TikTok:@SugarMammaTV YouTube:SugarMammaTV — over 500 bite-sized videos with more than 12 million views! Website:SugarMammaTV.com Don’t forget my other podcast:How Do They Afford That? 👉 Listen here ⚖️ General Advice Warning While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always: Do your own research. Weigh up the pros, cons, fees, caps, taxes, and risks. Seek professional advice before making financial decisions. 📜 Financial Planning License Details The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate. Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589).   See omnystudio.com/listener for privacy information.

    19 min
  3. Interest Rates Are Rising — What Smart Homeowners Are Doing Right Now (INVALUABLE ADVICE with Adam McCabe)

    MAR 22

    Interest Rates Are Rising — What Smart Homeowners Are Doing Right Now (INVALUABLE ADVICE with Adam McCabe)

    Interest rates are rising again — and for many homeowners, it’s starting to feel overwhelming. But instead of panicking, what should you actually be doing right now? Fix your rates? Refinance? Review? Or accelerate your repayments? In this episode of SugarMamma’s Fireplay, Canna Campbell sits down with senior mortgage broker Adam McCabe from Blue Lantern to break down exactly how to navigate rising interest rates with clarity and confidence. This is not about fear — it’s about being informed, proactive, and strategic. Please note that this was recording prior to last week’s rate rises, however this information is still INVALUABLE! Together, they cover: ✨ What rising interest rates really mean for your mortgage ✨ The biggest mistakes homeowners are making right now ✨ How to check if you’re still on a competitive rate ✨ When (and how) to refinance or renegotiate or even fix! ✨ What a “mortgage health check” actually involves ✨ How to protect your cashflow and reduce financial stress ✨ The role of buffers, offsets, and smarter loan structuring ✨ Why doing nothing could be costing you more than you realise Whether you’re feeling the pressure already or simply want to stay one step ahead, this episode will give you the tools to make calm, confident financial decisions in a changing rate environment. Should you wish to chat with Adam and take up his offer for a FREE Mortgage Health Check, you can contact him directly: Adam.mccabe@bluelantern.com.au or 0423 685 133 Please note that we do not receive ANY upfront or ongoing fees should you work with Adam McCabe from Blue Lantern. We are happy to connect you with people whom we have worked with for many years and from our experience and client feedback, have always been a greatly appreciated and valued resource. Especially when it comes to mortgages and debt recycling strategies.  🎯 KEY TAKEAWAY Rising interest rates don’t have to mean losing control, but with the right strategy, they can be managed, optimised, and even used to your advantage. GENERAL ADVICE ONLY: Please use this as a guide and for educational purposes only. Should you have any questions, please feel free to reach out to Canna@sugarmamma.tv  See omnystudio.com/listener for privacy information.

    19 min
  4. START HERE: How to Build Emergency Savings When You're Starting From $0

    MAR 19

    START HERE: How to Build Emergency Savings When You're Starting From $0

    Emergency money is one of the most important — and most misunderstood — foundations of financial wellbeing. In this Start Here episode, Canna walks through exactly how to build emergency savings from $0, without panic, shame or unrealistic expectations — even if you’re eager to move onto more advanced strategies like investing or debt recycling. This episode is for anyone who: • Feels overwhelmed by the idea of “saving enough” • Is embarrassed by how little they’ve saved so far • Wants to feel financially safe before taking bigger steps • Is stuck between motivation and frustration 🧭 What You’ll Learn • Why having no emergency savings is more common than you think (and not a personal failure) • How to reframe emergency money as protection, not pessimism • The two best places to keep emergency money if you have a mortgage (offset vs redraw) • How to build emergency savings steadily without derailing your life or goals • Why automation matters more than motivation • How to stay motivated when progress feels slow • What counts as a real emergency (and what doesn’t) • How emergency money actually unlocks more opportunities — not fewer • What exciting financial strategies become possible once this foundation is in place 💬 Key Takeaway You’re not behind. You’re not failing. You’re building the foundation that makes everything else possible. 📚 My Books If you’re ready to deepen your financial knowledge, check out my books: Best Seller:The $1000 Project **Mindful Money](https://amzn.to/3RV0poc) Motivated Money by Peter Thornhill(a huge inspiration for me): Read it here (These are Amazon affiliate links to my own books.) 💡 Work With Me Want more support on your financial journey? Here’s how we can work together: The SugarMamma Budget & Cashflow AcademySick of living paycheque to paycheque or feeling overwhelmed by your money?This course includes aone-on-one appointment with me so I can personally help you.👉 Enrol here Money Mindset & Manifestation MentorshipJoin my program for ongoing support, clarity, and motivation around the way to show up and work on your financial goals and dreams, including attracting the life that you want. Get started here. 🌟 Stay Connected & Inspired Instagram:@SugarMammaTV — money, budgeting, cashflow & motivation Instagram:@CannaCampbellofficial — lifestyle, capsule wardrobe fashion, motherhood TikTok:@SugarMammaTV YouTube:SugarMammaTV — over 500 bite-sized videos with more than 12 million views! Website:SugarMammaTV.com Don’t forget my other podcast:How Do They Afford That? 👉 Listen here ⚖️ General Advice Warning While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always: Do your own research. Weigh up the pros, cons, fees, caps, taxes, and risks. Seek professional advice before making financial decisions. 📜 Financial Planning License Details The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate. Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589).   See omnystudio.com/listener for privacy information.

    23 min
  5. How Much Emergency Money Do You Really Need? (And Why It's Not 3 Months Expenses)

    MAR 15

    How Much Emergency Money Do You Really Need? (And Why It's Not 3 Months Expenses)

    You’ve probably heard the rule: “You need 3–6 months of living expenses as emergency money.” But real life isn’t generic — and neither are emergencies. In this episode of SugarMamma’s Fireplay, Canna Campbell challenges the one-size-fits-all advice and explains how to work out the right amount of emergency money for your actual life, your risks, and your responsibilities. This episode isn’t about fear or doom-and-gloom — it’s about freedom from panic, confidence, and creating options. We cover: Why generic emergency fund rules often leave people underprepared How emergencies rarely happen in isolation — and why “runs of bad luck” are real The smarter way to calculate emergency money based on your top risks Where your emergency money should sit (and how it can still work for you) Why emergency money isn’t just protection — it can unlock opportunity The mindset shift that turns emergency savings into pride, resilience, and confidence. You’ll walk away feeling calmer, clearer, and more in control — knowing that emergency money isn’t about pessimism, it’s about building a life where you don’t have to rely on credit, stress, or desperation when life throws you a curveball. 👉 And if you’re wondering how to actually build your emergency money from scratch, make sure you’re subscribed — because this Friday’s Start Here episode will walk you through the practical, step-by-step process. Because Fireplay sets the vision — and Start Here shows you how to execute it. Key Takeaways Emergency money should reflect real risks, not arbitrary rules True emergencies often trigger flow-on effects Emergency money belongs somewhere safe, boring, and temptation-free Once used, emergency money should be replenished as a priority Financial security creates confidence — and sometimes even better risk-taking 💬 Let’s Keep the Conversation Going I’d love to hear your thoughts on this episode! Reach out to me anytime on Instagram @SugarMammaTV so we can keep this important conversation alive. 📚 My Books If you’re ready to deepen your financial knowledge, check out my books: Best Seller:The $1000 Project **Mindful Money](https://amzn.to/3RV0poc) Motivated Money by Peter Thornhill(a huge inspiration for me): Read it here (These are Amazon affiliate links to my own books.) 💡 Work With Me Want more support on your financial journey? Here’s how we can work together: The SugarMamma Budget & Cashflow AcademySick of living paycheque to paycheque or feeling overwhelmed by your money?This course includes aone-on-one appointment with me so I can personally help you.👉 Enrol here Money Mindset & Manifestation MentorshipJoin my program for ongoing support, clarity, and motivation around the way to show up and work on your financial goals and dreams, including attracting the life that you want. Get started here. 🌟 Stay Connected & Inspired Instagram:@SugarMammaTV — money, budgeting, cashflow & motivation Instagram:@CannaCampbellofficial — lifestyle, capsule wardrobe fashion, motherhood TikTok:@SugarMammaTV YouTube:SugarMammaTV — over 500 bite-sized videos with more than 12 million views! Website:SugarMammaTV.com Don’t forget my other podcast:How Do They Afford That? 👉 Listen here ⚖️ General Advice Warning While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always: Do your own research. Weigh up the pros, cons, fees, caps, taxes, and risks. Seek professional advice before making financial decisions. 📜 Financial Planning License Details The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate. Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589).   #SugarMammasFireplay #EmergencyFund #EmergencyMoney #FinancialSecurity #MoneyMindset #PersonalFinanceAustralia #WomenAndMoney #FinancialFreedom #MoneyConfidence #SmartMoney #WealthBuilding #CashFlow #FinancialResilience #StartHerePodcast See omnystudio.com/listener for privacy information.

    16 min
  6. START HERE: Everyone is buying property - Are You Missing Out?

    MAR 12

    START HERE: Everyone is buying property - Are You Missing Out?

    In this Start Here episode, Canna responds to a listener feeling unsettled after seeing friends and family chase aggressive property strategies using buyer’s agents — including selling and re-buying multiple properties and withdrawing superannuation to fund deposits. This episode is a grounding reminder that: • not all strategies are suitable for all people • high rental yield doesn’t automatically equal good outcomes • copying others without clarity can quietly derail your own progress • superannuation decisions deserve extreme care Rather than promoting fear or hype, this episode helps listeners return to their own goals, values, and long-term financial wellbeing. What This Episode Covers • Why comparing your progress to others is one of the fastest ways to lose confidence • The difference between inspiration and imitation • Why buyer’s agents are not a “quick fix” — and when they might add value • The reality of rental yields in Australia (and why higher yield can mean lower growth) • The hidden costs of repeatedly buying and selling property (stamp duty, selling costs, tax) • Why withdrawing super to fund property is a major red flag without professional advice • How to recognise when a strategy lacks clarity and is being driven by hype • Why staying focused on your own plan is often the most powerful move you can make Key Takeaways for Listeners • You don’t need to copy someone else’s strategy to be successful • High yield doesn’t automatically mean high wealth • Property strategies should be built with your super, not at its expense • Buyer’s agents can be helpful — but they are not neutral, free, or risk-free • Progress done quietly and consistently often beats flashy, stressful strategies This episode is general information only and does not take into account your personal circumstances. Property decisions, superannuation withdrawals, and investment strategies are complex and should be discussed with a licensed financial planner, mortgage broker, and accountant before acting. If this episode resonated with you, share it with someone who’s feeling pressure to “keep up” financially — or who’s wondering whether they’re falling behind because of what they see online.   Want Your Question Answered?   If you’d like your question answered in a future Start Here episode, send me a DM on Instagram 👉 @SugarMamma or @CannaCampbellOfficial or email canna@sugarmamma.tv 📚 My Books If you’re ready to deepen your financial knowledge, check out my books: Best Seller:The $1000 Project **Mindful Money](https://amzn.to/3RV0poc) Motivated Money by Peter Thornhill(a huge inspiration for me): Read it here (These are Amazon affiliate links to my own books.) 💡 Work With Me Want more support on your financial journey? Here’s how we can work together: The SugarMamma Budget & Cashflow AcademySick of living paycheque to paycheque or feeling overwhelmed by your money?This course includes aone-on-one appointment with me so I can personally help you.👉 Enrol here Money Mindset & Manifestation MentorshipJoin my program for ongoing support, clarity, and motivation around the way to show up and work on your financial goals and dreams, including attracting the life that you want. Get started here. 🌟 Stay Connected & Inspired Instagram:@SugarMammaTV — money, budgeting, cashflow & motivation Instagram:@CannaCampbellofficial — lifestyle, capsule wardrobe fashion, motherhood TikTok:@SugarMammaTV YouTube:SugarMammaTV — over 500 bite-sized videos with more than 12 million views! Website:SugarMammaTV.com Don’t forget my other podcast:How Do They Afford That? 👉 Listen here ⚖️ General Advice Warning While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always: Do your own research. Weigh up the pros, cons, fees, caps, taxes, and risks. Seek professional advice before making financial decisions. 📜 Financial Planning License Details The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate. Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589).   See omnystudio.com/listener for privacy information.

    15 min
  7. The $50,000 Super Gap: Why Women Retire With Less And How To Close It | International Women’s Day Special

    MAR 8

    The $50,000 Super Gap: Why Women Retire With Less And How To Close It | International Women’s Day Special

    In this special International Women’s Day episode of SugarMamma’s Fireplay, Canna Campbell explores one of the most important financial challenges facing Australian women today — the superannuation gender gap. Right now, Australian women retire with around $50,000 less superannuation than men on average, and in many cases the gap can be significantly larger. This financial inequality is driven by a range of factors including the gender pay gap, career breaks for raising children, part-time work and caregiving responsibilities. But the story doesn’t end there. In this empowering and educational episode, Canna explains why the super gap exists, what policy changes are helping address it, and the practical strategies women can use to take control of their financial future. You’ll learn about key government initiatives designed to support women’s retirement savings, including: • Superannuation paid on government parental leave • The Low Income Super Tax Offset (LISTO) • The government co-contribution scheme • Changes to how employers pay super contributions Canna also shares powerful strategies women can implement themselves to strengthen their super and long-term financial security, including: • Salary sacrificing before career breaks • Investing outside super for greater financial independence • Spouse contributions and contribution splitting • Catch-up concessional contributions • Downsizer contributions later in life This episode is a powerful reminder that while structural challenges exist, knowledge, planning and proactive financial decisions can make an enormous difference over time. Financial independence gives women security, freedom and choice — and the earlier you engage with your super, the more powerful compounding becomes. If you’re a woman who wants to feel more confident about your retirement savings, this is an episode you won’t want to miss. If you enjoyed this episode, you will absolutely love listening to these ones next: What to look for in a good superannuation annotation account: https://podcasts.apple.com/au/podcast/sugarmammas-fireplay/id1521182757?i=1000678079309 It is not too late to fix your super: https://podcasts.apple.com/au/podcast/sugarmammas-fireplay/id1521182757?i=1000740879294 Michele grew a $500,000 share portfolio despite the odds against here: https://podcasts.apple.com/au/podcast/sugarmammas-fireplay/id1521182757?i=1000594507578  Cheap Super Dangers: https://podcasts.apple.com/au/podcast/sugarmammas-fireplay/id1521182757?i=1000586871476 How to super charge your share portfolio for Financial Independence: https://podcasts.apple.com/au/podcast/sugarmammas-fireplay/id1521182757?i=1000628174826    Key Topics Covered • Why International Women’s Day matters financially • The superannuation gender gap in Australia • Why women retire with less super than men • The impact of career breaks and part-time work • Government policies helping close the super gap • Practical super strategies for women • Financial planning strategies for couples • Building long-term financial independence Key Takeaways • Women retire with around 25–30% less super than men in Australia. • Career breaks and part-time work significantly impact retirement savings. • Government policies are slowly improving the system, but personal planning remains essential. • Strategies such as spouse contributions, salary sacrifice and catch-up contributions can significantly improve retirement outcomes. • The earlier women engage with their super, the more powerful compounding returns become. Resources Mentioned Low Income Super Tax Offset (LISTO) Government Co-Contribution Scheme Spouse Contributions Contribution Splitting Catch-Up Concessional Contributions Downsizer Contributions 📚 My Books If you’re ready to deepen your financial knowledge, check out my books: Best Seller:The $1000 Project **Mindful Money](https://amzn.to/3RV0poc) Motivated Money by Peter Thornhill(a huge inspiration for me): Read it here (These are Amazon affiliate links to my own books.) 💡 Work With Me Want more support on your financial journey? Here’s how we can work together: The SugarMamma Budget & Cashflow AcademySick of living paycheque to paycheque or feeling overwhelmed by your money?This course includes aone-on-one appointment with me so I can personally help you.👉 Enrol here Money Mindset & Manifestation MentorshipJoin my program for ongoing support, clarity, and motivation around the way to show up and work on your financial goals and dreams, including attracting the life that you want. Get started here. 🌟 Stay Connected & Inspired Instagram:@SugarMammaTV — money, budgeting, cashflow & motivation Instagram:@CannaCampbellofficial — lifestyle, capsule wardrobe fashion, motherhood TikTok:@SugarMammaTV YouTube:SugarMammaTV — over 500 bite-sized videos with more than 12 million views! Website:SugarMammaTV.com Don’t forget my other podcast:How Do They Afford That? 👉 Listen here ⚖️ General Advice Warning While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always: Do your own research. Weigh up the pros, cons, fees, caps, taxes, and risks. Seek professional advice before making financial decisions. 📜 Financial Planning License Details The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate. Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589).     See omnystudio.com/listener for privacy information.

    18 min
  8. START HERE: Should You Sell Your Shares During a Crisis? What History Says

    MAR 5

    START HERE: Should You Sell Your Shares During a Crisis? What History Says

    Global tensions, market volatility and frightening headlines can make even experienced investors question their strategy. In this episode of Start Here, Canna Campbell responds to a listener question from Isobel, who is worried about whether she should sell her share portfolio and superannuation investments due to rising geopolitical tensions in the Middle East. If you’ve ever felt the urge to “sell everything and wait until things calm down,” this episode is for you. Drawing on over a century of market history, financial research and practical investing experience, Canna explains why volatility is a normal part of investing — and why reacting emotionally during uncertain times can be one of the most costly mistakes investors make. This episode explores: • Why markets become volatile during geopolitical events • Why timing the market is extremely difficult — even for professionals • The hidden risks of selling investments during downturns • Brokerage costs, tax implications and missed dividends when exiting the market • How market downturns can create opportunities to buy quality investments at lower prices • Why dividend yields can become more attractive when share prices fall • How franking credits can enhance the income from Australian shares • The role of diversification in managing investment risk • Why focusing on long-term goals and passive income matters more than short-term price movements Canna also shares insights from investment experts including AMP’s Chief Economist Dr Shane Oliver, along with timeless wisdom from legendary investor Warren Buffett, who famously said: “The stock market is a device for transferring money from the impatient to the patient.” If market headlines are making you feel nervous about your investments, this episode will help you step back, understand the bigger picture and make decisions based on strategy rather than fear. ⚠️ Important Disclaimer This podcast provides general financial education only and does not constitute personal financial advice. Always seek advice from a licensed financial professional before making investment decisions. 📚 My Books If you’re ready to deepen your financial knowledge, check out my books: Best Seller:The $1000 Project **Mindful Money](https://amzn.to/3RV0poc) Motivated Money by Peter Thornhill(a huge inspiration for me): Read it here (These are Amazon affiliate links to my own books.) 💡 Work With Me Want more support on your financial journey? Here’s how we can work together: The SugarMamma Budget & Cashflow AcademySick of living paycheque to paycheque or feeling overwhelmed by your money?This course includes aone-on-one appointment with me so I can personally help you.👉 Enrol here Money Mindset & Manifestation MentorshipJoin my program for ongoing support, clarity, and motivation around the way to show up and work on your financial goals and dreams, including attracting the life that you want. Get started here. 🌟 Stay Connected & Inspired Instagram:@SugarMammaTV — money, budgeting, cashflow & motivation Instagram:@CannaCampbellofficial — lifestyle, capsule wardrobe fashion, motherhood TikTok:@SugarMammaTV YouTube:SugarMammaTV — over 500 bite-sized videos with more than 12 million views! Website:SugarMammaTV.com Don’t forget my other podcast:How Do They Afford That? 👉 Listen here ⚖️ General Advice Warning While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always: Do your own research. Weigh up the pros, cons, fees, caps, taxes, and risks. Seek professional advice before making financial decisions. 📜 Financial Planning License Details The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate. Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589).   See omnystudio.com/listener for privacy information.

    17 min
4.9
out of 5
42 Ratings

About

Having been a Financial Planner for over 15 years, I have seen first hand how money problems can breed stress. Often, people make wrong money decisions because the world of finance can be intimidating and confusing. This podcast cuts through the jargon and provides practical, accessible financial education and empowerment - so you can build sustainable wealth and help achieve financial freedom. You will also hear real-life success stories from people who have transformed their finances and be empowered by valuable advice from industry experts. So join me for the start of a bold and brilliant financial future and growing community. For immediate access to all my content follow @SugarMammaTV@CannaCampbellofficial xCC

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