Super Bowl Ads vs the Art of Meaningful Marketing

This year, many people thought the Super Bowl ads were a bit of a letdown. In this podcast episode, I talk with Ari Kuchar, the in-(power) house creative director behind many of our best-performing ads. I work with him daily on OOH campaigns, CTV ads, and more. And today he is on the pod giving his insights on what makes an ad remarkable, and how to make things different next year. We talked about what it means for brands, strategies being done online, celebrity stuffing, and what's in it for a brand.

Subscribe to the Brand Runner newsletter to get brand insights directly to your inbox 👉 ⁠https://brandrunner.substack.com/⁠

If you just starting to build a brand, you can start with this post: https://brandrunner.substack.com/p/you-want-to-build-a-brand-great-start

Ari's LinkedIn: ⁠https://linkedin.com/in/arikuchar⁠

Links mentioned in this episode:

• Tom Orbach's Marketing Ideas // ⁠https://www.marketingideas.com/p/anti-super-bowl⁠
• Adweek watch all the Super Bowl ad 58 // ⁠https://www.adweek.com/watch-all-super-bowl-58-ads-commercials/⁠
• QZ SuperBowl consumer projection rundown // ⁠https://qz.com/super-bowl-snack-spending-wells-fargo-report-1851214049⁠
• QZ 123 million record streams Super Bowl — ⁠https://qz.com/paramount-layoffs-record-super-bowl-1851251436⁠

All opinions shared are only Fabien's and the guest's not reflecting the companies they work for.