Sustainability Pioneers: Martijn Lindeman

Martijn Lindeman is co-founder of Follow - a social travel and experiences network with a focus on positivity, friendship and fun. Follow’s goal is to utilize and leverage their platform for the benefit of people and planet with smart business models.

Host Kate Hutchinson and Martijn discuss how the UN's 17 Sustainable Development Goals (SDGs) are vital to how Follow runs as a company - they are using SDG 3 - (good health and wellbeing) and SDG 12 (responsible consumption and production) to help create SDG 11 (sustainable cities and communities).

Follow aims to combine the power of machine-learning based social media platforms (like TikTok) with wellbeing principles like  The Blue Zones (places in the world where people tend to live longer) to  enable people to connect, be inspired and be encouraged - in an action-based bespoke way - to live sutainably.

If you like the idea of making sustainability a core pillar of your business or lifestyle (and hopefully both) then this episode is full of fascinating and useful insights.

The 17 is a podcast themed around the UN's 17 Sustainable Development Goals. A new episode is published on the 17th of each month, and explores a different one of the 17 goals in detail or discusses a topic linked to sustainability.

The UN SDGs represent an all-encompassing plan to protect the future of our planet, it is our responsibility to know what they are, understand them, and make sure that we are doing our bit to help.

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The 17 is produced by Bwlb - www.bwlb.co.uk