Loud And Clear

Lerma Agency
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Loud And Clear

Coming straight from the offices of LERMA/, an omnicultural advertising agency in Dallas,TX, we talk to advertising and marketing professionals and their view of what they do, where the business is going and where it comes from. Tune in and listen #LoudAndClear.

  1. Swapping Ideas with the King of SwapCon: A Conversation with Founder Jason Won

    10 OCT.

    Swapping Ideas with the King of SwapCon: A Conversation with Founder Jason Won

    In this episode of Loud and Clear, we dive deep into the world of SwapCon with its Founder and Creative Director, Jason Won. SwapCon is more than just Dallas’ biggest Swap, Sell, and Buy event; it's a space where community, culture, and creativity converge. Jason shares the inspiration behind creating this unique marketplace, where people come together to showcase their personal style through fashion and accessories while connecting through the shared experience of swapping and selling. Join us for an insightful conversation on how SwapCon has grown into a cultural hub, bringing people from diverse backgrounds together to celebrate their individuality. Relevant links: https://swapcon.org/ Guests: Jason Won, Founder and Creative Director of SwapCon ⁠ Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠S.A. De C.V.

    36 min
  2. Gaming and Advertising: A Summer with the future of LERMA/

    30 AOÛT

    Gaming and Advertising: A Summer with the future of LERMA/

    On this episode of Loud and Clear, host Francisco Cárdenas welcomes Abrianna González and Grey Needham, two summer interns at Lerma, to discuss their fresh perspectives on the advertising industry. Abrianna, from SCAD with a background in game development and visual effects, and Grey, a recent TCU Graphic Design graduate and avid esports participant, share their experiences and insights. They discuss their impressions of working at an ad agency, the importance of integrating gaming into marketing strategies, and the potential of live streaming in the digital advertising landscape. The conversation also explores the changing dynamics of gaming communities, the role of diversity in the workplace, and how businesses can better engage with younger generations through innovative advertising techniques. Guests: Abrianna Gonzalez, Digital Strategist & Grey Needham, Creative-- LERMA/ Summer 2024 ⁠ Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠S.A. De C.V.

    43 min
  3. Advertising Matchmakers: Transforming Agency-Client Relationships with Think Catalyst

    29 MAI

    Advertising Matchmakers: Transforming Agency-Client Relationships with Think Catalyst

    On this episode of Loud and Clear, Francisco Cárdenas hosts a dynamic conversation with industry veterans Riccardo Ferraris and Vivek Kuchibotla, co-founders of ⁠Think Catalyst⁠. Dive deep into the heart of advertising agency-client relationships and discover how ⁠Think Catalyst⁠ is revolutionizing the matchmaking process between brands and agencies. With decades of experience across global markets, Riccardo and Vivek share their insights on building long-lasting, productive partnerships in an era of rapid technological change and consumer empowerment. Learn about the pitfalls of the current pitch process, the importance of mutual understanding, and why creating "advertising marriages" over "advertising Tinder" is crucial for brand success. This episode is a must-listen for anyone in the advertising world looking to navigate the complexities of modern agency-client dynamics. Guests: Vivek Kutchibotla, Co-Founder Think Catalyst ⁠ & Riccardo Ferraris, Co-Founder Think Catalyst Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠S.A. De C.V.

    47 min
  4. Breaking Boundaries: Alejandro Clabiorne on the Next Era of Advertising Innovation

    3 MAI

    Breaking Boundaries: Alejandro Clabiorne on the Next Era of Advertising Innovation

    Join Alejandro Clabiorne, Mediahub’s Worldwide COO, as he and Francisco "Pancho" Cardenas dive deep into the seismic shifts reshaping advertising. From the frontline of media evolution, Alejandro shares insider insights on AI’s impact, the creative revolution driven by digital, and the future of multicultural marketing. This episode isn’t just a conversation; it’s a challenge to the status quo. Tune in to discover how technology and cultural shifts are dismantling old advertising paradigms and what this means for the industry's future. Guest: Alejandro Clabiorne, Chief Operating Officer at Mediahub Worldwide Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠S.A. De C.V.

    42 min
  5. Always be Dabblin’: A chat with Lerma’s own Brian Linder on Artificial Intelligence

    15 FÉVR.

    Always be Dabblin’: A chat with Lerma’s own Brian Linder on Artificial Intelligence

    On this episode of Loud And Clear, copy meets art meets technology in a conversation between one of the founders of the Loud And Clear podcast and longtime Creative Director, Matt Villanueva, and LERMA's award-wining Creative Principal Brian Linder. Check out the conversation as they discuss the future of advertising and the challenges facing creatives working with their newest coworker – Artificial Intelligence.  Together, they navigate the complexities of technological advancements, emphasizing the importance of accessibility and integration in unlocking AI's full potential. Join Matt and Brian on a journey to "Always be Dabblin" and see how to continuously learn and reinvent yourself as a marketer in the AI age. Host: Brian Linder, Principal Creative at ⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠Matt Villanueva⁠, Award-winning Creative Director | M.A. Creative Advertising Producer: ⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠

    27 min
  6. The Beer C*****n. A story of entrepreneurship with George Esquivel from Four Corners Brewing Co.

    6 FÉVR.

    The Beer C*****n. A story of entrepreneurship with George Esquivel from Four Corners Brewing Co.

    On this episode of Loud And Clear, we talk to George Esquivel. A passionate brand marketer who turned his passion into a brand to market. Come join us in a conversation about a brand built from the ground up, then sold to a Fortune 500 brewery, and reacquired in 2023. The co-founder and CMO of Four Corners Brewing Co. speaks to us about how he decided to get started in Dallas, Texas, and build a brand from the ground up making an unforgettable dent in the beer market. This Latino entrepreneur tells us about the early days, the role of marketing and ad agencies for his brand, and the future in the face of evolving technology. Pop one open, lean back, relax, and listen to this c*****n who we have the fortune to visit at LERMA/ Pop one open, lean back, relax and listen to this c*****n who we have the fortune to visit at LERMA/. Guest: George Esquivel, Co-founder of FCBC Producer: ⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠ Music: S.A. De C.V.

    58 min
  7. AI🤖: Friend or Foe? a chat with Matt Villanueva

    19/12/2023

    AI🤖: Friend or Foe? a chat with Matt Villanueva

    Join us on this episode of Loud and Clear as we dive deep into the dynamic world of advertising with a unique twist – the perspective of a Creative Copywriter, Matt Villanueva. Artificial Intelligence (AI) has been making waves in the advertising industry, but is it a friend or a foe for creative professionals like Matt? We explore the impact of AI on copywriting, creativity, and the advertising landscape in this thought-provoking conversation. Discover how AI tools are transforming the way ads are crafted and campaigns are optimized. Matt shares his experiences, highlighting the importance of the human touch and creativity in a tech-driven world. Is AI a valuable tool that enhances the creative process, or does it pose challenges and concerns for the industry? We tackle these questions, along with success stories, examples, and predictions for the future of AI in advertising. Whether you're an advertising enthusiast or simply curious about the intersection of technology and creativity, this episode provides valuable insights and sparks a compelling discussion. Tune in to Loud and Clear for a captivating exploration of AI's role in the advertising world. This podcast description was created in its entirely by Artificial Intelligence using Chat GPT . Guests: Matt Villanueva, Award-winning Creative Director | M.A. Creative Advertising Producer: ⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠

    37 min
  8. Hispanic Market Power, a Book by Isaac Mizrahi

    25/09/2023

    Hispanic Market Power, a Book by Isaac Mizrahi

    The CEO of Alma, arguably the most awarded Hispanic advertising agency in the United States, talks to us from the headquarters of LERMA/ in Dallas, TX about the launch of his book Hispanic Market Power, America's Business Growth. Learn from the author, Isaac Mizrahi, what motivated him to write the book, his journey in multicultural marketing throughout the years, and what the perception of that market is today, even after a worldwide pandemic. Marc Pritchard from Procter & Gamble famously said, "If you're not doing Hispanic Marketing, you're not doing marketing", and this book goes into detail about the whys and the how highlighting the huge opportunity for a group that contributes $2.7 Trillion to the economy with a median age 10 years younger than the rest of the United States population. Enjoy case studies from several blue chip brands like Cheetos, Coors Light, Lilly, Kia, etc. Isaac's new book gives you context and reasons for how you could take your marketing strategy to the next level by thinking multicultural. Enjoy!! Hispanic Marketing Power. America's Business Growth Engine can be purchased here. Guests: Isaac Mizrahi, CEO of Alma, Author, Speaker, Board Director, Multicultural Marketing Expert, Forbes Contributor, AdWeek 50 Producer: ⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠LERMA/⁠

    44 min
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À propos

Coming straight from the offices of LERMA/, an omnicultural advertising agency in Dallas,TX, we talk to advertising and marketing professionals and their view of what they do, where the business is going and where it comes from. Tune in and listen #LoudAndClear.

Informations

  • Création
    Lerma Agency
  • Années d’activité
    2019 - 2024
  • Épisodes
    48
  • Classification
    Contenu explicite
  • Copyright
    © Lerma Agency
  • Site web de l’émission
    Loud And Clear

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