Sweathead, A Strategy Podcast

Mark Pollard
  • 4.8 (81)
  • MARKETING
  • CADA SEMANA
Sweathead, A Strategy Podcast

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

  1. HACE 3 DÍAS

    Going Full-time As An Independent Cultural Strategist - Jenny Chang, Constellation Theory

    The last time I spoke with Jenny Chang was four years ago. Since then, she's worked in agencies and for Lego and has now launched her own company, Constellation Theory. In this episode of Sweathead, we discuss this journey as well as what it's like to build a business around yourself. Jenny is hosting our upcoming strategy conference The Sweathead Do-Together. Links: Jenny aka jennifer m chang: https://www.linkedin.com/in/jayemsey Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/

    47 min

  2. HACE 6 DÍAS

    Neurodivergence As A Chief Strategy Officer - Kevin Chesters, CSO, Author of The Creative Nudge

    Kevin Chesters has CSO’d it all - Ogilvy, Wieden + Kennedy, Dentsu and more. He’s started a business. He’s sold a business.  He’s also started writing a book and finished writing a book, which is the hardest part of starting to write a book. It’s called The Creative Nudge. Kevin is speaking at our fourth Sweathead Do-Together about how to say your ideas in a few words. In this chat, we touch on this topic but we spend a lot more time on being diagnosed with being on the autism spectrum as an adult.  Links: Kevin: http://www.kevinchesters.com Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: http://www.sweathead.com

    49 min

  3. 24 SEPT

    What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner

    James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and Cannes Lions, and he directs brand-tracking company Tracksuit. In this episode, we discuss James’s 18 months in the creative department and what he learned that can help strategists.  We also get into the 101 of brand tracking. Here, you can find…  James: https://www.linkedin.com/in/jameshurman/ Mark: http://www.instagram.com/markpollard Sweathead: http://www.instagram.com/sweathead Strategy classes and books: http://www.sweathead.com

    47 min

  4. 16 SEPT

    How To Deal With Feeling Stuck In An Advertising Career - Iuren Ramiro

    How often does your advertising career feel stuck?  How often do you compare your career to other people’s careers? What do you do to get your career un-stuck? Iuren Ramiro is a Strategy Director at Agência WE in São Paulo. He’s also on the ANA and Lions CMO Growth Councils. In this episode, we discuss Iuren’s own journey through the darkness as well as a recent survey we ran to see how other strategists feel about these topics. Find our deck on feeling stuck in nan advertising career here: https//sweathead.com/feeling-stuck-in-advertising-deck/ Here, you can find…  Iuren: https://www.linkedin.com/in/iuren/ Mark: http://www.instagram.com/markpollard Sweathead: http://www.instagram.com/sweathead Strategy classes and books: http://www.sweathead.com

    36 min

  5. 11 SEPT

    Persuasion - How To Sell Your Ideas - Maytê Carvalho, CSO

    Maytê Carvalho won a special version of Brazil’s The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it.  But, first, Maytê decided to study persuasion and ended up getting a Master’s degree focusing on it. She also became a Research Fellow at the Berkeley Global Society. Simultaneously, Maytê worked in the Grey Group and Accenture Song in São Paulo and TBWA\Chiat\Day in LA then CUBOCC in New York as their Chief Strategy and Growth Officer. She’s just moved to LA and set up her own company. We talk about all of this. Here, you can find…  Maytê: https://www.instagram.com/maytecarvalhos Mark: http://www.instagram.com/markpollard Sweathead: http://www.instagram.com/sweathead Strategy classes and books: http://www.sweathead.com

    45 min

  6. 4 SEPT

    What Thousands Of Strategists Whisper - Georgetown, DC - Walk & Talk

    Come for a walk around Washington DC as I discuss the ten things strategists whisper to me and debrief you on 14 events in 5 countries for 700 people over the past two weeks. Find our classes here: http://www.sweathead.com Find me here: http://www.instagram.com/markpollard

    1 h y 9 min

  7. 13 AGO

    Leaving New York, Impostor Syndrome, Teaching Strategists - Walk and Talk, NYC

    Join me on a walk from Times Square to the Flatiron District as we discuss some big life changes, my masterclasses in Asia, impostor syndrome, and teaching strategists. Find me @ http://www.instagram.com/markpollard

    30 min

  8. 5 AGO

    Are Fractional CMOs Tiny - Or Do They Just Do A Fraction Of CMO Work In A Fraction Of The Time? - Fractional CMO, John Lyons

    John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does. Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job. But, in this chat, John puts me straight while also sharing his thoughts on why B2B service-based companies - especially agencies - struggle with marketing. And John gives us a brief mental health update because, last time we spoke on Sweathead, John shared a lot about his battles with a mental health crisis. You can find John here: https://www.linkedin.com/in/johnpaullyons/ You can find details about our upcoming masterclasses and accelerator here: http://www.sweathead.com

    45 min
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How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

Información

  • Creador
    Mark Pollard
  • Años de actividad
    2018 - 2024
  • Episodios
    504
  • Clasificación
    Apto
  • Copyright
    © Mark Pollard
  • Mostrar sitio web
    Sweathead, A Strategy Podcast

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