Synapse Sessions - Amazon Expert Series

Seller Synapse
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  • MARKETING
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Synapse Sessions: The podcast where Amazon experts share insider strategies and actionable advice for sellers and e-commerce professionals. Each episode features in-depth conversations with industry leaders who break down complex Amazon FBA concepts into practical techniques you can implement immediately. Whether you're scaling your brand, just starting out, or working in an Amazon agency, Synapse Sessions delivers valuable insights to help you navigate and succeed in the ever-evolving marketplace. New episodes drop weekly. Subscribe now to learn from the best in the Amazon ecosystem.

  1. The HIDDEN Amazon Ranking Factor 80% of Sellers Ignore (Ex-Amazon PM Reveals All)

    AUG 8

    The HIDDEN Amazon Ranking Factor 80% of Sellers Ignore (Ex-Amazon PM Reveals All)

    Episode 16 of Synapse Sessions with Alfonso GutierrezIn this game-changing episode of Synapse Sessions, I sit down with Alfonso Gutierrez, ex-Amazon product manager and founder of Sellervate. With deep Amazon ecosystem knowledge from his time as a product manager at Amazon Spain, Alfonso reveals why 80% of sellers and agencies are leaving money on the table by neglecting customer service as a critical ranking factor.🎯 WHAT YOU'LL LEARN:Why customer service is the most overlooked Amazon ranking factorHow to remove 80% of product-related negative reviews without breaking TOSThe 24-hour response rule that increases review removal success ratesWhy even top agencies avoid customer service (and why that's a mistake)The exact process for reaching out to negative reviewers compliantlyHow one "yes" response exposed a multi-7-figure brand's customer service failureThe Chris Voss hostage negotiation tactic for difficult customersWhy Amazon customers are more demanding than other platformsAlfonso breaks down the common mistakes Amazon sellers make with customer service and shares the exact daily process his team uses to turn customer service into a competitive advantage for review management and brand protection.👉Get in touch with Alfonso Gutierrez🔗 Website: https://www.sellervate.com/🔗 Email: alfonso@sellervate.com🔗 LinkedIn: https://www.linkedin.com/in/alfonguti/✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-ytN-gram analyzer GPT🔗 https://link.sellersynapse.com/ngram-gptChapters:00:00 Alfonso's Journey from Amazon PM to Sellervate01:37 The Multi-7-Figure Brand Customer Service Failure03:38 Alfonso's Amazon Product Manager Background05:23 Why Amazon Customer Service is Critical vs Other Platforms08:39 How to Remove Negative Reviews Without Breaking TOS11:26 The 30-Day Outreach Window and Response Timing13:32 Handling Shipping-Related Product Reviews15:34 The Chris Voss Empathy Technique for Hostile Customers18:31 Customer Service TOS Do's and Don'ts21:37 What Information You Can and Cannot Request23:18 Algorithm vs Psychology: How Star Ratings Really Impact Sales25:28 Why 80% of Agencies Avoid Customer Service28:11 The Hidden Costs of Inefficient Customer Service Management30:43 Why Generic VAs Aren't Enough for Amazon Customer Service32:09 The Risks of Breaking Amazon's Customer Service TOS33:17 How to Get Started with Sellervate

    35 min
  2. Why Your Amazon SEO Strategy Is KILLING Your Sales (AI Search Changes Everything)

    AUG 1

    Why Your Amazon SEO Strategy Is KILLING Your Sales (AI Search Changes Everything)

    Episode 15 of Synapse Sessions with Serghei Topal of EcomDazzleIn this game-changing episode of Synapse Sessions, I sit down with Serghei Topal, founder of EcomDazzle agency. With deep Amazon SEO and listing optimization expertise, Serghei reveals why most Amazon sellers are stuck using outdated SEO practices that worked 5 years ago but are failing today.🎯 WHAT YOU'LL LEARN:- Why keyword stuffing is killing your visibility in the age of AI and voice search- How Amazon's algorithm now prioritizes conversational copy over keyword density- The exact framework for AI-optimized listings without losing the human touch- Why your listings aren't converting despite good rankings- How to use AI tools properly for copywriting (and common mistakes to avoid)- The future of Amazon SEO and why targeting beats everythingSerghei breaks down how Amazon's new AI algorithm "Cosmo" is changing search behavior and why sellers need to shift from keyword-stuffed copy to natural, conversational descriptions that work for both Amazon's algorithm and the future of voice/AI search.👉Get in touch with Serghei Topal🔗 Website: https://ecomdazzle.com🔗 LinkedIn: https://www.linkedin.com/in/serghei-t-257431224/✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-ytN-gram analyzer GPT🔗 https://link.sellersynapse.com/ngram-gptCHAPTERS:00:00 Introduction to Serghei Topal and EcomDazzle01:15 How EcomDazzle Agency Started04:35 The SEO Misconceptions Killing Your Sales06:48 Why Old SEO Tactics Don't Work Anymore09:29 The Targeting Problem Most Sellers Miss11:09 Better SEO Methods and Tools13:37 The Future of Voice Search and AI17:08 Backend vs Frontend Keyword Strategy17:45 How to Use AI for Amazon Copywriting22:34 AI Tools and Custom GPT Setup28:22 How Often Should You Optimize Your Listings30:34 How to Contact Serghei and EcomDazzle

    32 min
  3. Why Your Amazon Sales Are STUCK (The CTR-CVR-Traffic Fix)

    JUL 26

    Why Your Amazon Sales Are STUCK (The CTR-CVR-Traffic Fix)

    Episode 14 of Synapse Sessions with Anoop PatelIn this diagnostic episode of Synapse Sessions, I sit down with Anoop Patel, Amazon PPC expert and founder of Zenath, who reveals his systematic approach to diagnosing why Amazon sales plateau and the precise order to fix them without wasting money on broken campaigns.Anoop breaks down the CTR, CVR, traffic framework, shares advanced PPC strategies that most Amazon sellers miss, and explains why most sellers get stuck treating symptoms rather than root causes. If your Amazon sales are declining, this conversation will give you the exact roadmap to diagnose and fix what's broken.🎯 WHAT YOU'LL LEARN:- The systematic CTR → CVR → Traffic diagnostic framework for stuck sales- Why throwing money at PPC when sales plateau makes things worse- Main image mistakes that kill click-through rates (and how to fix them)- The exact A/B testing method using Amazon's managed experiments- How negative reviews automatically hurt your rankings (not just conversions)- Advanced keyword stuffing strategies for maximum SEO impact- The "negative phrase" PPC hack that saves thousands in ad spend- Why defensive campaigns cannibalize organic sales (and how to test it)- Cross-selling strategies that actually protect your listings- How to calculate true profitability using Amazon's hidden SKU tool👉Get in touch with Anoop Patel🔗 Website: https://www.adszenith.com/🔗 Email: anoop@adszenith.com🔗 Linkedin: https://www.linkedin.com/in/anoop-patel-amazonppc/✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-ytN-gram analyzer GPT🔗 https://link.sellersynapse.com/ngram-gptCHAPTERS:00:00 The CTR-CVR-Traffic Diagnostic Framework02:01 Main Image Mistakes Killing Your CTR04:24 Amazon's A/B Testing vs External Tools06:01 What Impacts Conversions Most Right Now08:12 The Review Goal Every New Seller Needs10:19 How Bad Reviews Automatically Hurt Rankings12:17 Grey Hat Review Tactics (And Why to Avoid Them)14:17 SEO vs PPC: The Right Order for Traffic17:04 Algorithm-First Copy vs Readability Balance20:16 Two-Part Titles: What We Know So Far21:31 Advanced PPC Optimization Strategies23:54 The Auto Campaign Negative Keyword Mistake26:12 Video Ads and Sponsored Display Strategy29:48 Smart Cross-Selling vs Defensive Campaigns32:19 How to Spot Cannibalized Organic Sales34:03 Calculating True Profitability on Amazon35:28 Zenath's Full-Service Amazon Solutions

    37 min
  4. Why This Amazon Seller Bought Back His DESTROYED Brand

    JUL 22

    Why This Amazon Seller Bought Back His DESTROYED Brand

    Synapse Sessions EP 13 with Ben LeonardIn this eye-opening episode of Synapse Sessions, I sit down with Ben Leonard, founder of Peregrine E-commerce and creator of Beast Gear. Ben shares the shocking story of how he sold his multi-million dollar brand to aggregators, watched them destroy it, and then bought it back to rebuild from the ashes.🎯 WHAT YOU'LL LEARN:- Why relying solely on Amazon is killing your brand's long-term potential- The exact mistakes aggregators made that tanked a $6M brand to $500K- How to build brand independence while still crushing it on Amazon- The social media strategy that creates positive flywheels between platforms- Why acting like a real consumer brand beats traditional Amazon tactics- How to turn Amazon customers into loyal brand advocates- The creator partnership strategy that requires zero paid posts- Behind-the-scenes of the most transparent brand turnaround everBen reveals why the aggregator model failed so spectacularly and shares his exact playbook for building brands that survive platform changes. If you're stuck in the "Amazon goldfish bowl" and want to create real brand independence, this episode shows you the roadmap to escape.👉Get in touch with Ben Leonard🔗 Website: https://peregrinecommerce.com🔗 Brand Rescue Mission: https://brandrescuemission.com🔗 LinkedIn: https://www.linkedin.com/in/benjleonard/🔗 Instagram: @benleonardpro✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-ytN-gram analyzer GPT🔗 https://link.sellersynapse.com/ngram-gptCHAPTERS00:00 Introduction to Ben Leonard and Beast Gear01:46 The Shocking Story: Selling and Buying Back Beast Gear04:13 How Aggregators Destroyed a $6M Brand10:07 The Flawed Aggregator Strategy and Arrogance13:10 Why Amazon-Only Brands Are Vulnerable15:52 Building Brand Independence: Where to Start18:20 The Power of Social Media Algorithms for Brands21:10 Creating Customer Flywheels Beyond Amazon24:08 Creator Partnerships vs Paid Influencer Posts26:37 First Steps to Escape the Amazon Goldfish Bowl28:10 How to Connect with Ben Leonard

    28 min
  5. Why 90% of Amazon Sellers WASTE Money on Design (Ex-Amazon Manager Reveals All)

    JUL 11

    Why 90% of Amazon Sellers WASTE Money on Design (Ex-Amazon Manager Reveals All)

    Episode 12 of Synapse Sessions with George ReidIn this game-changing episode of Synapse Sessions, I sit down with George Reid, former Amazon manager and founder of AMZ Design Kit. With years of insider Amazon experience, George reveals why most sellers are burning cash on overcomplicated designs and shares his "mountain strategy" that helped big sellers dominate while others failed.🎯 WHAT YOU'LL LEARN:- The 3-layer "mountain strategy" Amazon insiders use to scale sustainably- Why 90% of sellers waste money on expensive, overcomplicated designs- How to create high-converting designs for under $1 per module- The brand guidelines secret that makes cheap templates look premium- Why Figma beats Canva for scaling design systems (and when to use each)- The "road sign test" - how customers actually view your listings- AI vs human designers: who wins and why (surprising answer)- How to cut design costs by 80% without sacrificing qualityGeorge breaks down why most Amazon sellers approach design completely wrong, burning thousands on fancy graphics that don't convert. If you're tired of expensive design revisions and want a system that actually scales, this episode will transform how you think about Amazon visuals.👉Get in touch with George Reid🔗 Website: https://amzdesignkit.com-------------✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-ytN-gram analyzer GPT🔗 https://link.sellersynapse.com/ngram-gpt------------CHAPTERS:00:00 George Reid's Journey from Amazon to AMZ Design Kit01:47 The Mountain Strategy: 3 Pillars Amazon Insiders Use03:43 Why Most Sellers Fail at Design (Common Mistakes)08:43 Time vs Quality: The Designer Dilemma13:02 Structured Prompting: Getting Better AI Results18:38 The Mobile Optimization Problem22:38 Brand Guidelines + Winning Templates = Success25:44 Decision Fatigue: Why Too Many Options Kill Results27:34 Figma vs Canva: Which Tool for What Purpose31:59 AMZ Design Kit: Scaling Design at $1 Per Module

    36 min

  6. JUL 5

    Why Amazon Ranking "Best Practices" DON'T Work (What Actually Does)

    Synapse Sessions with Brian R Johnson (DeepM Founder)In this game-changing episode of Synapse Sessions, I sit down with Brian Johnson, founder of DeepM and 18-year e-commerce veteran with 11 years specifically on Amazon. Brian reveals why generic ranking advice fails and shares the data-driven approach that's delivering 200-400% organic sales growth for Amazon sellers.🎯 WHAT YOU'LL LEARN:- Why focusing on high-volume keywords is actually hurting your rankings- The exact Brand Analytics data you should analyze to find your competitive advantage- How Amazon's A9 algorithm treats each product niche differently (and why this matters)- The search term selection strategy that beats chasing popular keywords every time- Why conversion rate advantage trumps search volume for ranking successHow to identify the 5-10 search terms where you actually outperform competitors- The biggest mistakes sellers make with keyword research tools- Which search rank factors matter most for YOUR specific niche- How to use AI tools to analyze your search query performance dataBrian breaks down why the "set it and forget it" mentality kills Amazon businesses and shares the precision-focused approach his system uses to analyze over 100 ranking factors. If you're struggling with Amazon ranking despite following all the "best practices," this episode reveals what's actually moving the needle.👉Get in touch with Brian R Johnson learn more aboout DeepM.ai🔗 Website: https://deepm.ai🔗 LinkedIn: https://www.linkedin.com/in/brianrjohnson-amazon/---------✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-ytN-gram analyzer GPT🔗 https://link.sellersynapse.com/ngram-gpt---------CHAPTERS00:00 Brian Johnson's Journey & Experience in Amazon02:36 The Reality of Amazon Algorithm Changes07:40 Why Generic Ranking Advice Fails13:14 Amazon Marketing Cloud & Data-Driven Approach15:01 Niche-Specific Ranking Factors19:01 New Product Launch Strategy & Data Collection21:35 Using DeepM for Product Launches25:02 Stop, Start, Keep Framework for Amazon Success27:33 Testing Changes & Timeline for Results32:57 Search Query Performance Reports & AI Analysis38:04 Who Should Use DeepM & Success Metrics42:52 Contact Information & Future Roadmap

    44 min

  7. JUN 27

    The Real Truth About Sourcing Outside China in 2025

    In this critical episode of Synapse Sessions, I sit down with Jim Kennemer, founder of Cosmos Sourcing, who's helped over 1,000 Amazon sellers navigate the shift from China to Vietnam manufacturing. With 30% tariffs hitting Chinese goods and rising supply chain costs, Jim reveals why most sellers are approaching Vietnam sourcing completely wrong.🎯 WHAT YOU'LL LEARN:- Why Vietnam requires CONTRACT manufacturing (not private label like China)- The real cost breakdown of Vietnamese vs Chinese production- How customs bonded warehouses can save your cash flow during tariff chaos- Why MOQs are actually HIGHER in Vietnam (and how to work around it)- The exact product categories where Vietnam beats China on quality- Smart inventory strategies to minimize tariff impact on Q4 prep- Why Vietnamese suppliers are more direct (and why that's actually better)Jim breaks down the biggest misconceptions about sourcing outside China and shares the exact strategies his clients use to build tariff-resistant supply chains. If you're tired of getting crushed by tariffs or want to future-proof your Amazon business, this episode gives you the roadmap.--------------Get in touch with Jim Kennemer👉 https://www.cosmosourcing.com/👉 jim@cosmosourcing.com--------------✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-ytN-gram analyzer GPT🔗 https://link.sellersynapse.com/ngram-gpt--------------CHAPTERS:00:00 Introduction to Vietnam Sourcing Strategy00:37 Biggest Misconceptions About Sourcing Outside China02:35 Current Tariff Situation and Impact on Amazon Sellers04:33 Why Jim Chose Vietnam Over Other Countries07:34 Quality and MOQ Comparisons: Vietnam vs China09:52 DIY Sourcing Process and Research Tools11:27 Minimum Revenue for Multi-Country Sourcing Strategy13:06 Communication Styles with Vietnamese Suppliers16:47 Quick Tariff Reduction Strategies for Current Climate19:13 Custom Bonded Warehouses Explained22:44 Q4 Preparation and Timeline Planning25:36 Lead Times: Vietnam vs China Comparison26:15 How to Contact Cosmos Sourcing

    27 min

  8. JUN 25

    $15K to 500M Units: How He Dominated Major Retail

    Episode 8 of Synapse Sessions with Doug PickIn this game-changing episode of Synapse Sessions, I sit down with Doug Pick, the entrepreneur who built Hero's Earplugs from a $15,000 investment to selling 500 million units through major retailers like Walmart, Target, and CVS before exiting to a multi-billion dollar private equity group after 26 years.Doug reveals the critical mindset shift that Amazon sellers need when entering brick and mortar retail, the hidden costs that blindside e-commerce brands, and the retail readiness checklist every brand needs before making the leap.🎯 WHAT YOU'LL LEARN:- The 3 critical criteria your product must meet before considering retail- Hidden costs that can put you $80K in the hole before your first sale- Why most Amazon sellers fail at retail (and how to avoid their mistakes)- The insider retail language that buyers expect you to know (MABD, UPSPW, MDF)- Minimum revenue requirements for retail success ($5M+ recommended)- How to evaluate which retailers are right for your brand- The real profit margins retailers expect (and why 40% isn't enough)- Packaging adjustments necessary for retail shelf compatibility- Why regional chains might be your smartest starting pointDoug breaks down the exact cost structure of working with major retailers, including setup fees, slotting fees, marketing development funds, and buyback requirements that can make or break your retail dreams.If you're an established Amazon brand wondering when and how to break into national retail, this conversation could save you from costly mistakes and give you the roadmap to retail success.Chapters00:00 The Journey of Heroes: From Idea to Exit06:22 Understanding Retail Readiness for CPG Brands13:09 Navigating the Retail Landscape: Key Considerations16:53 Common Pitfalls for CPG Brands in Retail23:44 Strategic Approaches: Regional vs. National Retailers30:31 Delightfully Disruptive: New Ventures and Insights To get first 5 chapters of Doug Pick's Book 'Stop or Go' FREE go to:👉 https://dougpick.com/ You'll also find there the CPG Box Set and the option to book a call! _____________✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-yt

    36 min
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About

Synapse Sessions: The podcast where Amazon experts share insider strategies and actionable advice for sellers and e-commerce professionals. Each episode features in-depth conversations with industry leaders who break down complex Amazon FBA concepts into practical techniques you can implement immediately. Whether you're scaling your brand, just starting out, or working in an Amazon agency, Synapse Sessions delivers valuable insights to help you navigate and succeed in the ever-evolving marketplace. New episodes drop weekly. Subscribe now to learn from the best in the Amazon ecosystem.

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