On Sync or Swim, a weekly podcast brought to you by Rentsync; we provide an insiders look into the PropTech, multifamily, and rental housing industry.
On this show, you’ll hear down-to-earth interviews with well-known thought leaders, experience compelling stories, and gain fresh new insights on how to overcome operational challenges and increase the value of your multifamily portfolio.
Episodes will feature topics such as PropTech, multifamily marketing and MarTech, lease up marketing, and more.
How Louer.ca is Improving the Rental Experience in Quebec
“Our core focus is just making sure we have the best experience for both renters and landlords across Canada.” — Matt Danison, CEO of the Rentals.ca Network
Vacancies for offices in Quebec went up to 16.5% last year, immigration is at an all-time high, and higher interest rates are preventing homeowners from selling their properties. All of these factors combined have led to an increased demand for rental units, and rentals.ca is heeding that call! Today’s guest is Matt Danison, CEO of the Rentals.ca Network, who is passionate about creating best-in-class renter and landlord experiences across Canada. Tune in to hear the process that Matt and his team went through to rebrand the Louer.ca segment of their network, the exciting plans they have for making it easier than ever to find what you’re looking for on a rental site, Matt’s top piece of advice on how to make your listing stand out, and more!
Key points from this episode:
An overview of the Rentals.ca Network Matt Danison explains his top priorities as CEO of the Rentals.ca Network The inspiration behind the Louer.ca rebrand Feedback that the rentals.ca team have received on their Louer.ca rebrand What visitors to the Louer.ca website can expect since the rebrand A statistic that highlights the impact of the pandemic on commercial vacancies Matt’s thoughts on the crucial elements that rental sites need to be focusing on How the Rentals.ca Network makes sure their listings are safe Advice for how to make your listing on a listing site stand out Some of the key trends that rentals.ca is seeing in the rental market currently Differences between how the younger generation and the older generation search for rental properties Exciting future features of rentals.ca rental marketplaces Links mentioned in today’s episode:
Rentals.ca Rentals.ca Email Louer.ca Matterport 3D Virtual Tours Avison Young Local Logic Rentsync Sync or Swim Podcast Sync or Swim Email If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify.
Why Affordable Housing is Within Reach for Canadians with Mark Kenney
“It's a matter of really changing the housing strategy completely in our country and coming up with things that make more sense.” — @MKenneyCAPREIT
While there are regional variations, it’s no secret that, for many people in Canada, housing is becoming increasingly unaffordable. Today’s guest, however, believes that the answer to solving Canada’s housing crisis is right in front of us. In this episode, we sit down with Mark Kenney, President and CEO of CAPREIT, to discuss some of the policies that are driving rapidly escalating housing costs in the country and why a land lease approach is the obvious solution. Mark has nearly 30 years of experience in the multifamily sector, having previously held senior positions at Realstar Management Partnership, Greenwin Property Management, and Tridel. He is also a board member and prior chair of the Federation of Rental Housing Providers of Ontario, a board member of St. Hilda's Towers, and a founding board member of the GTAA.
For those who don't know, CAPREIT is Canada's largest publicly traded provider of rental housing, which owns or has interests in nearly 67,000 residential apartment suites, townhomes, and manufactured housing community sites across Canada, the Netherlands, and Ireland.
Tuning in today, you’ll get a glimpse into what the land lease model entails, who it appeals to, and why affordable housing is within reach for Canadians, so make sure not to miss this insightful conversation with CAPREIT’s Mark Kenney!
Key Points From This Episode:
What led Mark to the multifamily sector nearly 30 years ago and what made him stay One of the most challenging parts of Mark’s career: the human tragedies he witnesses The important role that a strong team played in CAPREIT’s success during COVID Insight into CAPREIT’s land lease approach to affordable housing A look at the 13,000 communities that offer land lease opportunities across Canada Mark’s belief that land leases in rural settings are the obvious solution to the affordable housing crisis in Canada Why a land lease model is especially appealing to first-time buyers, families, and retirees Overcoming barriers put in place by the Planning Act and inclusionary zoning policies What the next year looks like for the rental housing market with cost pressures on all fronts Why Mark believes it’s time to change the housing strategy and create better solutions How CAPREIT is creating safe accommodation for Ukrainian refugees, starting with shortcutting housing requirements The municipal service requirements that are at the heart of Canada’s housing crisis The impact of remote work and the trend towards settling in rural versus urban locations Links Mentioned in Today’s Episode:
Mark Kenney on LinkedIn Mark Kenney on Twitter CAPREIT CAPREIT on LinkedIn Rentsync Sync or Swim Podcast Sync or Swim Email If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify.
Digitization: The New Norm for New Developments
“What Spark does is essentially power the sales and digital transaction process for new developments, residential towers, or projects. We are the backend infrastructure that the sales team, the marketing team, the administration team uses to manage everything.” — @SimeonGarratt
Welcome back to Sync or Swim! Today, we speak with Simeon Garratt, CEO and Co-Founder of Spark Real Estate Software, helping developers to sell and market their homes. Joining us, you’ll hear about the unique opportunity that Simeon identified to create a universal software to serve new developers across the globe. We speak specifically about how Spark serves marketing teams as they find more success in the digital world through insights, tracking, email marketing tools, and more! You’ll also find out why they have chosen to have a semi-open API and how a recent case study with Marlin Spring illustrates how Spark can be used to generate meaningful reports, and Simeon shares the company’s goals for the future (with their current services only being the start of what they plan to do) and lets us in on how he believes the pandemic has impacted this particular industry. Tune in to hear all this and more today!
Key points from this episode:
The story of how Simeon’s parents were detained and accused of being spies in China How Spark serves the sales, marketing, and administration team within real estate What Spark aims to do: create universal software that works for real estate across the globe How their software helps marketing teams to be more successful in the digital world What they integrate into including social channels, all paid channels and capture forms Insights, tracking, and email marketing tools that they use Why Spark has chosen to have a semi-open API Their newest case study with Marlin Spring, which illustrates how Spark can be used to generate meaningful reports What the company’s goals look like to deepen relationships, grow their team, and gain data The challenge of educating investors about the real estate and new development space How the pandemic skipped the real estate industry a few steps ahead The opening of the market to many different geographies because of the pandemic Why Simeon considers himself to be in the beginning phases of what Spark will achieve How a growing line item has formed in real estate budgets for software Links mentioned in today’s episode:
Simeon Garratt on LinkedIn Simeon Garratt on Twitter Simeon Garratt Email Spark Marlin Spring Case Study Marlin Spring Spark Real Estate Software Rentsync Sync or Swim Podcast Sync or Swim Email If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify.
Leveraging AI to Improve the Multifamily Leasing Experience
“AI has taken over so much of what we do ... It was a natural migration that it would find its way to multifamily.” — Brock McLean
AI has seeped into most industries, and multifamily real estate is no exception. Our guest today has been in the real estate industry for 25 years and has evolved alongside real estate technology. Brock MacLean is the EVP & CRO of LeaseHawk and former SVP of Business Development at RealPage and today, he talks us through the role of AI in leasing over at LeaseHawk. We learn about the conversational experiences AI is now able to provide, as well as how COVID has accelerated its adoption in the real estate tech space. Brock breaks down the issues AI has solved for leasing agents and beyond, and explains why it’s critical to understand your market and have a flexible digital marketing strategy. We also discuss the trends of increasing tech adoption as well as tech fatigue, and how AI increases efficiency without requiring management, training or workflow changes. Tune in to find out how AI is being employed in the real estate tech space, and the future of multifamily in the metaverse!
Key points from this episode:
Brock McLean’s background in real estate technology and what led him to LeaseHawk How LeaseHawk is communicating the benefits and use cases of AI to prospective clients The conversational experiences AI is now able to provide How COVID accelerated the adoption of AI in the real estate tech space The staffing and recruiting problem AI has solved The greatest challenges for leasing agents today and how AI can assist The various roles being a leasing agent can prepare you for The goal of LeaseHawk and the technology they employ Why it’s critical to understand your market and have a flexible digital marketing strategy How LeaseHawk’s AI is customizable for the user’s experience LeaseHawk’s plans for expansion in the next two to three years How the AI increases efficiency without requiring management, training or workflow changes The opportunity for real estate tech to expand beyond multifamily leasing Trends of tech adoption and tech fatigue The future of multifamily in the metaverse If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify.
Why Promoted Listings Should be Part of Your Rental Marketing Strategy
“It's a way for you to help promote, make sure you get more traffic and more visibility, eyeballs on your listings on those sites, which will then, based on data that we've seen in our analysis, it will help to generate more traffic.” — Michael Mottola, VP, Technology & Data at Rentsync
Today, Rentsync is excited to announce a new feature that helps users promote their listings, make sure they get more visibility, and ultimately generate more traffic, resulting in up to 2.5x (sometimes up to 6x), the number of leads! In this episode, we are joined by Suhasini Gadam, Senior Product Manager, and Michael Mottola, VP of Technology and Data at Rentsync, to chat about Promoted Listings, the latest and greatest Rentsync platform update that's going to transform the way rental housing providers market their listings.
Tuning in you’ll hear how Promoted Listings create a more streamlined, self-service process for users, in comparison to Featured Ads, and the many things that have happened behind the scenes to make this possible. You’ll discover how Promoted Listings can assist with leasing up faster, what some of the most popular use cases for this feature are, and how this affects the overall flow of transactions for Rentsync clients.
To find out how you can get started in using promoted listings, some of the different payment tiers and package offerings available, and everything you need to know to make the most of this new feature, tune in today!
Key points from this episode:
• Insight into what’s happening behind the scenes at Rentsync as they launch a new feature
• Rentsync’s new feature: Promoted Listings, and how the feature differs from Featured Ads
• Why this process was manual before and not a streamlined self-serve feature until now
• The difference between Promoted listings and Standard listings
• How Promoted Listings tend to be used more in urban centres and why Michael foresees an uptick in the use of these in secondary markets in near future
• What it means for Rentsync clients that Promoted Listings are now self-serve and how this affects the overall flow of transactions
• Some of the most popular use cases for Promoted Listings
• How Promoted Listings can assist with leasing up faster
• How a client can transfer a campaign if they have filled their vacancies
• Where Promoted Listings are available and what listing sites currently accommodate them
• Reasons why a listing site may not allow you to promote your listings
• The different payment tiers and package offerings for Promoted Listings
• How users can get started in using Promoted Listings on the Rentsync platform
• Other features that Rentsync users can look forward to in the next three to six months
• How users can submit feedback on the new feature
If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify.
A Lesson in PropTech and Investing with Simon Baker
"As you grow, it's very easy to get distracted by bright shiny lights. There are new opportunities everywhere. But … don't get distracted by them. Just focus on what you're doing, and execute, and then work on executional excellence." — Simon Baker
Today's guest has worked with online marketplaces across multiple countries, and even continents, advising on product development, and successful business models. Joining us for this informative episode on the future of online rental websites is none other than Simon Baker, who has over a 20-year career in online marketplaces, from being CEO of the REA Group to advising market leaders around the world, and investing in 30-plus marketplaces in 15 countries. The list truly goes on and on (and up). In this episode, Simon shares insights into what he has learned to be the most important focal point when it comes to driving and scaling a business, as well as what he looks for in leaders prior to investing. We find out what typically leads to failures in online marketplace and how to ensure the survival and profitability of rental listing websites in the long run! Tune in to discover the nuances and challenges of the online marketplace business, and hear some of Simon's real-life examples of how to overcome hurdles in the space. This is an episode you won't want to miss!
Key points from this episode:
How Simon Baker got involved in online marketplaces and why he's so passionate about it The scale of REA Group today The lessons Simon brought forward to drive and scale realestate.com.au back in 2000 The importance of focus, persistence, communication, and trust The disadvantages of perfectionism An example of a challenging venture and what Simon did to succeed The characteristics Simon looks for in leaders prior to investing What a 'beer test' is and why Simon considers it to be a deciding factor What typically leads to failures in the online marketplace The importance and challenge of foresight How to future-proof rental listing sites and ensure profitability The role of the intermediary in the online rental space When to look at partnering and why to avoid building Some of the interesting, innovating players in the rental listing space across the globe The traits the successful players have in common Whether the opportunity exists for long-term listing sites to compete with short-term listing sites The nuances and the challenges of the rental listing site model How listing sites can become more efficient in terms of remote leases Building trust through building a brand Simon's podcast guest recommendations: Morada Uno, and Gabriel Braga of QuintoAndar What we can expect at the 2022 Global Online Marketplaces Summit! If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify.
Great content! Engaging and a lot of value.