The CEO Project Podcast

Jim Schleckser

Want to build a great business? The CEO Project Podcast and host Jim Schleckser brings proven tools and techniques to scale your business. Each episode dives deep into a critical business topic for CEOs of mid to large-sized firms.

  1. How To Build Your Personal Brand and Grow Your Business

    3 天前

    How To Build Your Personal Brand and Grow Your Business

    What happens when your personal brand gets the spotlight—are you ready to make the most of it? You work hard to earn visibility for yourself and your business, but the truth is: securing the booking is only half the battle. The real impact comes from how you show up, connect, and tell your story in a way that builds trust and grows your influence. In this episode, you’ll discover how to: Sharpen your on-camera and on-mic presence so you come across with confidence and credibility. Use personal stories to make your brand relatable, magnetic, and memorable. Navigate tough questions and “off-track” moments so you can stay calm, in control, and persuasive. Press play now to learn how to turn every interview into a powerful opportunity to elevate your brand and expand your reach. Check out: [06:45] – Why Luana walked away from acting and how that turning point led her into PR. [21:10] – The real risks (and rewards) of making a CEO the face of a company’s personal brand. [38:25] – How to handle tough interview questions and pivot with confidence when things go off track. About Luana Ribeira Speaker, actress and founder of Dauntless PR Luana Ribeira gets personal brands booked for TV, radio, podcasts, magazines and the news. This helps experts to boost brand awareness, credibility and to become known as the leading voice on their topic. She has appeared on Forbes, OK Magazine, FOX TV, ITV, BBC, Channel 4, Teen Vogue, Insider and many others.    You can find Luana at http://www.dauntlesspr.com/

    27 分鐘
  2. Why a Purpose Driven Business Outperforms a Profit First One

    8月25日

    Why a Purpose Driven Business Outperforms a Profit First One

    What does it really mean to build a purpose driven business—and how can focusing on more than just profit transform your success? As an entrepreneur, you know the tension between chasing growth and staying true to your deeper mission. In this episode, Kyle Kamrooz, founder and CEO of Bonus Home, opens up about the lessons he’s learned in real estate, technology, and venture capital—and why putting purpose over profit is not only more fulfilling but also a smarter long-term strategy. By listening, you’ll learn: How to align your business decisions with a mission that sustains you beyond financial gains. The pitfalls of taking capital from partners who don’t share your values—and how to guard against it. Why building wealth through homeownership offers a powerful example of combining purpose with impact. Press play now to hear how prioritizing purpose over profit can reshape the way you grow, lead, and leave a legacy. Check out: [09:15] — Kyle shares what it was like building one of the largest direct-to-consumer mortgage lenders by age 25 and the hard lessons that came with rapid growth. [28:42] — A candid discussion on why taking money from the wrong strategic partners can derail your vision, and how Kyle learned the importance of protecting purpose over profit. [47:10] — The inspiration behind Bonus Home, rooted in Kyle’s father’s experience, and how rethinking homeownership can unlock generational wealth for everyday Americans. About Our Guest: Kyle Kamrooz is the founder and CEO of Bonus Homes, a groundbreaking platform redefining how Americans build generational wealth through homeownership.  Prior to founding Bonus Homes, Kyle spent nearly two decades in the real estate ecosystem. By the age of 25, Kyle had already built one of the largest direct-to-consumer mortgage lending companies in California. By 27, he built a 50 state national lender that processed over $7 billion in loans annually and employed more than 800 people across all 50 states.

    35 分鐘
  3. How to Navigate Your Entrepreneurial Journey to Private Equity Success

    8月18日

    How to Navigate Your Entrepreneurial Journey to Private Equity Success

    Ever wonder how a CEO goes from managing 2,000 apartments to building multiple seven-figure ventures backed by private equity? If you’ve ever struggled with scaling a service business, finding reliable vendors, or wondered how to make the leap from bootstrapping to private equity funding, this episode will feel like it’s speaking directly to you. Tyler Dunagin shares the real story of how he solved a problem most property managers know all too well and turned it into a rapidly growing portfolio of companies. Here’s what you’ll take away from this conversation: How to create a focused business model in a crowded industry that instantly speaks to your ideal clients. The step-by-step reality of moving from self-funding to securing private equity while keeping control of your business. What really works (and what doesn’t) when acquiring companies and integrating teams into your growing portfolio. Hit play now to learn Tyler’s hard-earned lessons—and discover strategies you can use to scale smarter and faster in your own business. About Tyler Dunagin At the crossroads of innovation and leadership, Tyler founded and scaled multiple seven-figure ventures, consistently driving industry transformation. Over the past decade, he started and expanded both service and product-based companies, notably Turnserv—a platform of self-started brands revolutionizing the housing sector by streamlining turnover processes. With operations extending to new locations every few weeks, Turnserv addresses critical operational challenges for property managers with unparalleled reliability and efficiency.

    27 分鐘
  4. Why Smart CEOs Use the 80/20 Rule to Improve Their Business

    8月11日

    Why Smart CEOs Use the 80/20 Rule to Improve Their Business

    Have you ever wondered why the 80/20 rule works in almost every aspect of life, from business to personal connections, and how you can use it to optimize your success? The Pareto Principle, or 80/20 rule, has been around for decades, but do you really understand how deeply it impacts your business? In this episode, we explore not just the basics of 80/20, but how digging deeper into this principle can radically shift your approach to everything from customers to employees, and even your own personal life. Learn how applying 80/20 can uncover your business’s true power and profit centers. Discover how to maximize talent and resources by focusing on the most productive elements of your team and customers. Understand why focusing on fewer, better relationships can transform your personal and professional life. Tune in now to discover how embracing 80/20 could be the key to unlocking exponential growth and serenity in your business. Check out: 4:30 – Discover how the 80/20 rule impacts customer relationships and why focusing on your most profitable clients can save time and boost profits. 19:45 – Learn about the “80/20 inside the 80/20” concept and how breaking it down further can reveal hidden opportunities in your business. 35:10 – Gain insights into how the 80/20 rule applies to talent management and why doubling down on strengths, rather than weaknesses, leads to explosive growth. About Our Guest Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and Inc. Magazine and has worked with clients such as FanDuel, InfusionSoft, and LoanBuilder. He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society in London, it’s the world’s largest science research award. He is co-founder of the AACR’s Cancer & Evolution Working Group. NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle was published in Harvard Business Review.

    31 分鐘
  5. How to Use Behavior Science to Improve Your Business

    8月4日

    How to Use Behavior Science to Improve Your Business

    What if behavioral science—not just branding—was the key to finally getting people to pay attention, change habits, and take action? Whether you're launching a product, driving cultural change, or working to influence public behavior, you're up against deeply ingrained habits. In this episode, you’ll hear how expert Tim Berney uses behavioral science to create campaigns that do more than inform—they shift mindsets and drive real-world results. This approach works just as powerfully for CEOs as it does for public health leaders. Here’s what you’ll walk away with: A framework for using behavior science to guide people through awareness, belief shifts, and sustainable change. Lessons from successful campaigns that moved entire communities—from recycling to water conservation to anti-smoking. Insight into how these same tools apply to internal culture change and leadership development. Listen now to discover how behavior-driven marketing can help you solve your toughest communication and culture challenges. Check out: [12:43] – How a $1,300/month media buying side hustle turned into a nationally recognized behavior change agency—and what it took to get there. [24:10] – The 4 stages of behavior change explained with real-world campaigns like recycling, seatbelts, and anti-smoking. [47:22] – A candid take on how AI is reshaping the marketing landscape—and why the winners will be those who lean in, not resist. About Our Guest Tim Berney is the CEO and Founder of VI Marketing & Branding, a multi-million-dollar, independent agency known for creating behavior-changing campaigns that drive measurable success. With decades of experience in marketing and branding, Tim has led VI to become a nationally recognized firm, helping businesses scale through strategic innovation. His expertise spans brand development, market growth and leadership in an evolving digital landscape.

    34 分鐘
  6. How Do Top Leaders Handle Stress? Powerful Secrets Revealed

    7月28日

    How Do Top Leaders Handle Stress? Powerful Secrets Revealed

    Are you leading a high-performing team but still struggling to handle stress as it builds behind the scenes—despite doing all the “right” things? In this episode, you’ll hear from Keri Ford—former creative director turned global leadership advisor for top-tier women leaders—who explains why success often comes with silent struggles no one talks about. Through her work in nervous system regulation and somatic strategies, Keri helps founders and CEOs break patterns they didn’t know were sabotaging their leadership and well-being. If you’ve ever wondered why the same challenges keep resurfacing no matter how hard you work, this conversation will hit home. By tuning in, you'll discover: How unresolved trauma and nervous system dysregulation show up in leadership decisions, hiring patterns, and team dynamics. What “functional freeze” looks like—and why chronic stress might be hiding behind your drive to succeed. How building somatic fluency can expand your capacity to handle pressure, avoid burnout, and lead with more clarity, creativity, and control. If you're ready to lead with less stress and more impact, press play now and hear how Kerry Ford helps elite leaders rewrite their internal wiring for lasting success. Check out: [08:43] – From Creative Director to Somatic Leadership: Kerry shares the personal journey that led her from launching luxury brands to discovering the transformative power of somatic work through her son’s sensory challenges. [24:16] – How Trauma Patterns Show Up in Leadership: A powerful breakdown of how unresolved trauma manifests in hiring decisions, burnout cycles, and the chronic stress that top-tier leaders often normalize. [39:50] – Building a Bigger Window of Tolerance: Learn how expanding your nervous system’s capacity can help you handle stress more effectively—and why it could be the missing leadership skill no one taught you. About Keri Ford KERI FORD, former Creative Director and ex-corporate leader, now serves as the Holy High Council & Elite Advisor to the world’s most influential women in business. As CEO & Founder of Elevate with Keri, a global wellness coaching company, she empowers female founders and executives to achieve new heights through her cutting-edge methodologies in nervous system regulation, peak neuroscience performance, and an embodied approach in leadership.

    29 分鐘
  7. How AI Actually Unlocks Remarkable Business Growth

    7月21日

    How AI Actually Unlocks Remarkable Business Growth

    What if the secret to remarkable sales growth isn’t a new hire, but an AI that works like one? If you're leading a business and wondering how AI will actually impact your bottom line—not in theory, but in real, everyday decisions—this episode is for you. With AI evolving faster than most leaders can keep up, it's no longer about if you’ll use it, but how well and how soon you adapt. In this episode, you'll discover: Why the most valuable AI applications today aren’t about replacing jobs, but augmenting your team’s performance—especially in sales, marketing, and customer success How to think about AI not just as a tool, but as a new kind of “employee” that brings autonomy, initiative, and bottom-line results What roles are on the endangered species list, and which skillsets will matter most in the AI-powered workplace Listen now to learn how you can make smarter decisions about AI before it reshapes your team, your tech stack, and your competitive edge. Check out: [06:50] – The Real Business Case for AI Thiago explains how companies are utilizing AI today to achieve practical ROI, such as generating more effective sales follow-ups than top-performing reps. If you’ve been wondering how AI helps close deals, start here. [24:15] – The Endangered Roles (and the Ones That’ll Thrive) A candid look at which job functions are likely to shrink—project managers, content marketers, even product managers—and which new roles AI is creating instead. A wake-up call for leaders planning their org charts. [39:30] – What Will Win the AI Race? Thiago breaks down why the future belongs to AI tools with autonomy, not just clever text generation. This is where the conversation shifts from hype to true competitive advantage. About Our Guest Thiago da Costa is a technology entrepreneur specializing in physics simulation, cloud computing, and AI. He founded Lagoa, which developed a cloud-based mechanical CAD product later acquired by Autodesk and integrated into Fusion 360. While at Autodesk, he led major cloud, data, and AI initiatives across construction, manufacturing, and media entertainment divisions. Thiago holds two patents in collaborative high-frequency data systems and actively invests in startups and late-stage private companies, including SpaceX, Vention, and others. His visionary approach to AI-driven innovation, data management, and the transformative potential of technology in traditional industries continues to shape the future of tech. With a career marked by groundbreaking achievements and a passion for pushing technological boundaries, Thiago da Costa remains at the forefront of digital transformation, inspiring the next generation of tech innovators and entrepreneurs.

    31 分鐘
  8. Breakthrough Strategies with Keith Ferrazzi: Modern Leadership That Works

    7月14日

    Breakthrough Strategies with Keith Ferrazzi: Modern Leadership That Works

    Are you still managing your team the old way—while others are using breakthrough strategies to build unstoppable momentum? In a world where AI is reshaping entire industries and the workforce is more dispersed than ever, staying relevant as a leader means more than just adapting—it means radically rethinking how your team operates. This episode is for CEOs and executives who want to build resilient, innovative, high-performing teams—and stop carrying the weight of leadership alone. In this episode with Keith Ferrazzi, you'll learn how to: Build a culture of “teamship” where leadership is shared, not hoarded—so your company thrives even when you’re not in the room. Adopt battle-tested collaboration practices that drive innovation, accountability, and psychological safety in remote or hybrid teams. Replace outdated “report outs” with “stress tests” that elevate performance, challenge complacency, and deepen peer-to-peer support. Press play now to discover the 21st-century leadership tools that will help you future-proof your team and free up your time without sacrificing results. Check out: [08:52] – The Power of Peer-to-Peer Groups Keith shares how radical innovators—top CIOs and CHROs—are gathering to reinvent the workforce. If you've ever wondered how small groups can spark massive change, this segment reveals why peer-driven collaboration is the real competitive edge. [39:17] – From Leadership to “Teamship” This is where Keith lays out the heart of his new book: how CEOs can shift from being solo leaders to architects of high-performing teams. You’ll hear practical strategies for empowering others, boosting team energy by 30%, and achieving more by doing less yourself. [53:00] – The “Stress Test” Meeting Framework Tired of useless status updates? This part introduces a simple but powerful practice that replaces the traditional report-out with a feedback-rich “stress test.” It’s one of the most actionable takeaways in the episode—and could change how your team collaborates starting tomorrow. About Our Guest Keith Ferrazzi is a renowned executive team coach, keynote speaker, influential thought leader and founder of Ferrazzi Greenlight, where he has spent more than 20 years coaching Fortune 500 companies, unicorn startups, and even governments. Keith leads the Greenlight Research Institute, which is focused on team transformation. He is a business coach who challenges the way teams work to achieve breakthrough results through more connection and collaboration across silos, with a revolutionary shift from leadership to teamship. His Radical Innovators Collaborative brings together disruptive thinkers for peer-to-peer interaction and ongoing best practice sharing.

    31 分鐘

評分與評論

4.5
(滿分 5 顆星)
13 則評分

簡介

Want to build a great business? The CEO Project Podcast and host Jim Schleckser brings proven tools and techniques to scale your business. Each episode dives deep into a critical business topic for CEOs of mid to large-sized firms.

你可能也會喜歡