Taking Aircall from 10 to 60+ Integration Partners in a Year

In this episode of Saas Connect hosted by Cloud Software Association, Raphael Assaraf, App Ecosystem Manager of Aircall, provides a presentation on how the company grew to over 6,000 customers and 380 global employees since they started focusing on partner growth in 2016. An ecosystem is a core part of their strategy, with more than 80% of their customers using an integration.

The following topics are covered in this podcast:

• How they got started, their milestones, and a summary of their journey
  
• The right foundations and steps to take before executing your ecosystem
  
• Building partner apps
  
• Lessons learned
  
• Aligning product and business and what that entails
  
• Tools to use
  
• Recruiting your first partners
  
• Choosing the right partners
  
• Getting partners to build with you
  
• Taking the ecosystem to the next level
  
• Types of partners
  
• Caring about developers
  
• Which KPIs to track
  

Resources Mentioned:

Oracle

Salesforce

Zendesk

HubSpot

Northstar

Zapier

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