24 min

Taking Aircall from 10 to 60+ Integration Partners in a Year SaaS Connect

    • Business

In this episode of Saas Connect hosted by Cloud Software Association, Raphael Assaraf, App Ecosystem Manager of Aircall, provides a presentation on how the company grew to over 6,000 customers and 380 global employees since they started focusing on partner growth in 2016. An ecosystem is a core part of their strategy, bringing in 80-90% of their revenue.

The following topics are covered in this podcast:


How they got started, their milestones, and a summary of their journey

The right foundations and steps to take before executing your ecosystem

Building partner apps

Lessons learned

Aligning product and business and what that entails

Tools to use

Recruiting your first partners

Choosing the right partners

Getting partners to build with you

Taking the ecosystem to the next level

Types of partners

Caring about developers

Which KPIs to track


Resources Mentioned:

Oracle

Salesforce

Zendesk

HubSpot

Northstar

Zapier

Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com

In this episode of Saas Connect hosted by Cloud Software Association, Raphael Assaraf, App Ecosystem Manager of Aircall, provides a presentation on how the company grew to over 6,000 customers and 380 global employees since they started focusing on partner growth in 2016. An ecosystem is a core part of their strategy, bringing in 80-90% of their revenue.

The following topics are covered in this podcast:


How they got started, their milestones, and a summary of their journey

The right foundations and steps to take before executing your ecosystem

Building partner apps

Lessons learned

Aligning product and business and what that entails

Tools to use

Recruiting your first partners

Choosing the right partners

Getting partners to build with you

Taking the ecosystem to the next level

Types of partners

Caring about developers

Which KPIs to track


Resources Mentioned:

Oracle

Salesforce

Zendesk

HubSpot

Northstar

Zapier

Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com

24 min

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