Taking on Industry Giants: Anie Rouleau’s Fight for a Sustainable Future

In this episode of Someone Like You, Anie Rouleau, Founder and CEO of The Unscented Company, shares her inspiring journey of building a purpose-driven business reshaping the cleaning and personal care industry. From starting her company at 43 to challenging entrenched norms, Anie opens up about the struggles and triumphs of creating a brand that prioritizes sustainability, innovation, and social impact.

Anie discusses the uphill battle of competing with industry giants that prioritize artificial fragrances over environmental responsibility. She doesn’t hold back in exposing the barriers faced by B Corp-certified businesses, especially when banks hesitate to support purpose-driven ventures. She also reveals her bold vision for the future: eliminating plastic and liquid packaging as water conservation becomes the next frontier in sustainability.

Please tune in to hear how Anie disrupts the market, stays true to her values, and proves that a small, mission-focused business can thrive in a behemoth-dominated space. It’s a conversation about resilience, innovation, and the power of authenticity.

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