Taking the Lead is a podcast for B2B Tech professionals, leaders, and executives who are looking to learn and be inspired. In each episode, Christina Brady interviews top female icons who are at the forefront of revenue teams. Through highlighting their unique stories, journey, wins, and challenges, Taking the Lead helps tech professionals understand the industry, trends, and how to navigate the B2B Tech landscape.
Marketing Leadership: Del Nakhi's Strategies for Success
In this insightful episode of Taking The Lead, host Christina Brady sits down with Del Nakhi, CEO of Lead to Catalyze, to delve into the intricacies of leadership and its pivotal role in organizational success. Del shares her personal journey from the nonprofit sector to entrepreneurship, emphasizing the significance of leadership development. Through her experience, she illustrates the transformative power of effective leadership in driving employee engagement and organizational change.
The episode further explores common challenges faced by emerging leaders, such as the delicate balance between delegation and micromanagement. Del advocates for a proactive approach to leadership development, underscoring the need for tailored programs that address these challenges and enhance self-awareness among leaders.
Ultimately, the discussion underscores the critical impact of investing in leadership skills across all levels of an organization. By fostering a culture of continuous learning and self-improvement, Del suggests that companies can significantly improve their operational effectiveness and employee satisfaction, leading to sustained growth and success.
Breaking Down Silos: Laura Wheeler's Approach to Customer Journeys
In this episode of Taking the Lead, Christina Brady engages in a thought-provoking conversation with Laura Wheeler, owner and operator of Renegade Operations. Laura begins by sharing her journey from go-to-market leadership roles to founding her company. Renegade Operations stands out for its bold approach to redefining revenue operations with a human touch. Laura emphasizes humanizing revenue operations, focusing on process change, enablement, and understanding buyers' evolving behaviors.
Laura dives into her unique professional background, which combines operating, enabling, and being an equity analyst. This diverse experience has given her a holistic view of the industry, allowing her to tackle challenges in revenue operations innovatively. Laura's approach is not just about operational change but also about fostering a fun and understanding environment for clients and their buyers.
The episode explores Laura's philosophy of breaking down silos and building effective customer journeys. She discusses the importance of empathy and open communication between cross-functional teams. Laura believes in the power of collaboration, where stakeholders contribute to creating efficient processes and, ultimately, a seamless customer journey. This conversation offers valuable insights into modernizing revenue operations and enhancing customer experiences.
Mastering B2B Sales: Expert Strategies for Landing and Expanding Deals with Christina Brady
In a unique crossover episode, Elyse Archer welcomes Christina Brady, host of "Taking the Lead," to "She Sells Radio." Christina, with a background in music and improv, brings a fresh perspective to sales and leadership in the SaaS industry.
Christina discusses her transition from an artistic career to B2B sales, emphasizing the importance of authentic human connections and listening in sales processes. She shares insights from her journey, highlighting the crucial role of intent and customer understanding in successful sales. Her approach combines creativity with a strategic mindset, demonstrating how sales are about more than just closing deals; they're about building genuine relationships and understanding customer needs.
The episode is a deep dive into how soft skills, honed in non-traditional backgrounds, can significantly enhance sales techniques, making it a valuable listen for anyone in sales or customer-facing roles.
Navigating Leadership with Jenny Floros: Insights from Ticketing to Tech
In this episode of Taking the Lead, host Christina Brady welcomes Jenny Floros from Advance Forward Consulting. Jenny, a seasoned professional with a career spanning three distinct chapters, shares her insights on leadership, career development, and the nuances of effective management. Starting with her early days in live entertainment ticketing, moving through a transformative period at Groupon, and culminating in her current role leading Advance Forward Consulting, Jenny’s journey is a testament to adaptability and growth.
Jenny emphasizes the importance of authentic relationship-building and eliminating negative terminology like 'weakness' from professional vocabularies. Instead, she advocates for focusing on strengths and opportunities for growth. Throughout the discussion, the theme of trust and respect in professional relationships is recurrent. Jenny advises listeners on navigating difficult conversations with superiors and peers, highlighting the value of presenting alternative viewpoints with tact and respect.
The episode also dives into the challenges faced by leaders in various organizational roles, from middle management to C-level executives. Jenny underscores the necessity of a diverse team where each member contributes unique strengths. The conversation culminates with a discussion on the emotional maturity required in leadership, the need for professional respect, and the value of knowing when to assert oneself and when to yield.
This dialogue with Jenny Floros offers valuable insights for professionals at all levels, emphasizing the importance of authentic leadership, respect, and the continuous pursuit of personal and professional development.
Jennifer Igartua on Balancing Leadership and Creativity in Tech
In this episode of Taking the Lead, host Christina Brady welcomes Jennifer Igartua, CEO of Go Nimbly, to discuss the intricate balance between leadership and personal passions. Jen shares her journey, emphasizing the importance of a well-rounded life outside of one's professional role. She dives into the challenges and rewards of being a leader in a tech startup, offering insights on fostering a supportive and fair work environment.
Jen's approach to leadership is innovative. She advocates for maintaining interests beyond the professional sphere, illustrating this with her own experiences in running a game company alongside her role at Go Nimbly. This dual engagement, she believes, enriches her contributions to her company. Her philosophy challenges the conventional notion that leaders must solely focus on their business.
Lastly, the episode touches on the notion of overperformance in the workplace. Jen opposes the idea of burdening high performers with additional work, suggesting alternative approaches like diversifying their responsibilities and compensating them appropriately. This segment provides valuable perspectives for both leaders and employees on managing workloads and recognizing individual contributions effectively.
The Art of Saying Yes: Jennifer Ryan on Career Growth and Adaptability
In this episode of Taking The Lead, host Christina Brady engages in a conversation with Jennifer Ryan, the Director of Global Sales and Pre Sales Enablement at BlackLine. Jennifer shares her unique professional journey, which demonstrates adaptability and seizing opportunities. Her career transition from procurement to IT, training, and eventually to sales enablement exemplifies her willingness to embrace change and diverse experiences.
Jennifer discusses her approach to challenges and opportunities, underscoring the importance of saying "yes" and learning from failure. Her stories, including spontaneous moves into IT and sales enablement, showcase a career built on adaptability and a positive mindset. Her journey is a testament to the value of being open to new experiences and finding learning opportunities in every situation.
The conversation also covers Jennifer's philosophy on personal growth and professional development. She advocates for having a personal "board of directors" – a support network for navigating career and life challenges. Jennifer's insights provide listeners with valuable lessons on career evolution, embracing change, and the significance of a proactive and positive approach in professional and personal realms.
The guests are brilliant, but Christina Brady is a star
I felt like I could have taken notes and applied it all the next day! Inspiring and informative. The host is a natural! John Morris Executive Director of Brand - Club Colors
Host is spectacular!
Really enjoy this podcast. Christina is smart, holds great conversations and makes it easy to enjoy the show.
Excellent interview with Andee Harris
Super engaging discussion during which multiple times I found myself saying “exactly” out loud!