The Revenue Formula

Growblocks
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The Revenue Formula

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

  1. 1 DAY AGO

    VCs hate services - here’s why SaaS shouldn't

    Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it).  It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into: (00:00) - Introduction (03:08) - Why services aren't attractive (04:54) - And why services are awesome (11:46) - Services as an acquisition channel (12:25) - First example: Carta (16:34) - 2nd: Rippling (21:24) - HubSpot's Onboarding This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance. Never miss a new episode, join our newsletter on revenueformula.substack.com

    32 min
  2. This founder shares his churn problem (with Adam Robinson)

    6 DAYS AGO

    This founder shares his churn problem (with Adam Robinson)

    Everyone talks openly about raising a new round or closing a massive deal. But churn, crickets. Except for one guy, Adam Robinson. And he shares not only his churn problem, but how he solved it, how he's building a solid awareness engine and, how he built Rb2b. (00:00) - Introduction (07:02) - October 2022, the first LinkedIn post (08:53) - Finding his voice (11:15) - The first viral post (13:51) - No product was decided yet (16:05) - The product was not exciting... (17:59) - 3 weeks after launch (22:58) - The Impact of Transparency on Business (23:49) - Churn: The thing people won't talk about (when it's bad) (27:23) - Churn spiked to 15% (29:49) - A few realizations (36:37) - The strange issue (45:05) - Confrontational Marketing (48:10) - Final Thoughts and Farewell This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance. Never miss a new episode, join our newsletter on revenueformula.substack.com

    49 min

  3. NOV 12

    The new outbound playbook we used to book 500 meetings

    Outbound is being declared dead every week. AI is ruining outbound. Every business struggle to get it to work. But, we managed to get it working (again). In today's episode, we share the new playbook for outbound we used to book 500 meetings in just a few months, with 3 SDRs. (00:00) - Introduction (03:38) - Where outbound started (06:18) - AI SDRs (09:29) - Text is dead (11:22) - A different outreach (15:06) - The one that worked (16:45) - This won't scale (20:00) - LinkedIn and Email Outreach (22:11) - AI Integration in Outreach (25:00) - Account Selection and Targeting (30:12) - True sales and marketing collaboration Never miss a new episode, join our newsletter on revenueformula.substack.com

    34 min
  4. Don't create a category, do this instead (with Kyle Coleman)

    NOV 7

    Don't create a category, do this instead (with Kyle Coleman)

    Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead. He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai. (00:00) - Introduction (02:45) - The TLDR of Kyle's presentation at Exit5 (03:27) - Are you differentiated? (06:44) - How are you going to get the sale funded? (09:42) - The stupid & simple questions to ask (15:30) - Practical Implementation and Results (18:55) - Am I the GTM bloat?? (23:18) - The Copy AI Pitch (25:03) - Creating a Category Narrative (26:23) - The Lightning Strike (27:42) - Focusing on the Problem vs. Category (30:24) - What changes in the day to day? (32:33) - Lessons Learned at Clari (38:59) - Connecting Positioning to Demand Generation (43:01) - The AI Tailwinds Sources & mentionsBrendan Huffords TL;DR of Kyle's presentationPlay bigger, Christopher Lochhead & the category piratesDrive by ExitFiveCheck the framework hereNever miss a new episode, join our newsletter on revenueformula.substack.com

    46 min

  5. NOV 5

    3 Career Hacks You Should Know About

    Here's two guys without a job doling out their top 3 career hacks. Don't worry, they had jobs when they used the hacks - and some of them they just observed. But they had one thing in common: They worked. Give it a listen and use it to guide your teams or your own career trajectory. (00:00) - Introduction (03:52) - 1: Chaos is a ladder (10:47) - 2: He who controls the spice controls the universe (11:39) - Own a number (14:52) - Efficiency is a Superpower (16:09) - If you can't own a number now, own this (17:25) - Challenges and Strategies in RevOps (20:50) - 3: Last person standing Never miss a new episode, join our newsletter on revenueformula.substack.com

    28 min
  6. AI in Action: GTM use cases that work (with Andy Mowat)

    OCT 31

    AI in Action: GTM use cases that work (with Andy Mowat)

    Do you need an AI strategy? Do AI SDRs work? And if they don’t, what does? This and more we talk about with Andy Mowat (00:00) - Introduction (05:47) - RevOps vs GTM Ops and retitling (11:10) - AI Usecases in the GTM (12:18) - The main sales usecase (14:15) - AI SDRs: Efficiency vs. Conversion (19:02) - AI that actually works in sales (23:06) - AI and data (26:08) - Generative AI and Data Normalization (30:05) - Future of AI in Business Never miss a new episode, join our newsletter on revenueformula.substack.com

    37 min

  7. OCT 29

    Growblocks is shutting down: here's what we've learned

    Growblocks is done, but we're continuing the podcast - so we thought we'd share some of the things we've learned along the way in this episode. (00:00) - Introduction (02:43) - Growblocks shutting down (03:36) - Why it didn't work (04:36) - The people we were selling to (07:56) - Internal Selling and Champion Challenges (13:16) - Category Creation and Market Positioning (15:50) - Impact of SaaS and AI on the Market (19:55) - Consulting vs. Product Focus (22:48) - Building Trust Through Branding (26:24) - Effective Outbound Strategies (28:29) - Future Plans and Show Continuation Never miss a new episode, join our newsletter on revenueformula.substack.com

    31 min

  8. OCT 15

    Here are two simple ways to reduce burn

    Need to be more efficient in your GTM? Then it's time to get serious about your burn rate. In this episode, Mikkel and Toni break down some tactics you can start now to get your finances in line. (00:00) - Introduction (02:42) - Reducing Burn (09:02) - Mastering Payment Terms for Cashflow (12:07) - Strategic Pay Raises and Salary Bands (14:32) - Effective Use of SPIFFs (16:31) - Navigating Budget Challenges in Recruitment (18:47) - Optimizing Sales Commissions and Performance (23:12) - Balancing Owned, Earned, and Paid Marketing Channels (27:28) - Reevaluating Tool Investments for Cost Efficiency *** Connect with us 🔔 LinkedIn: Toni / Mikkel ✉️ Newsletter: https://www.revletter.io/ 📺 Watch: https://www.youtube.com/@growblocks💬 Contact: podcast@growblocks.com

    33 min
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About

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

Information

  • Channel
    Growblocks
  • Creator
    Toni Hohlbein & Mikkel Plaehn
  • Years Active
    2022 - 2024
  • Episodes
    174
  • Rating
    Clean
  • Copyright
    © 2024 Revenue Formula
  • Show Website
    The Revenue Formula

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