Your champion is probably fake (With Gal Aga)

Your main contact is not your champion. You champion might not be an experienced buyer. And the list goes on.

The problem is: not getting this right can really hurt your ability to bring in newbiz revenue.

That's why we invited Gal Aga from Aligned. Not only did he post a kick-ass meme on this problem, but he also has worked extensively with AEs and run into this problem too often.

• (00:00) - Introduction
• (01:56) - The Israeli Tech Ecosystem
• (04:35) - Understanding the Role of a Champion
• (08:15) - Champion Enablement Strategies
• (13:27) - Multi-Threading in Sales
• (18:08) - Executive Buy-In and Business Cases
• (23:06) - Navigating Executive Involvement in Sales
• (23:50) - Building Trust with Your Champion
• (26:38) - Understanding Buyer Dynamics
• (27:10) - The Role of Professional Buyers
• (28:47) - Collaborative Decision Making
• (29:15) - Avoiding Transactional Sales
• (30:58) - Managing Internal and External Stakeholders
• (31:38) - Modern Sales Strategies
• (41:43) - The Future of Transactional Selling
• (45:27) - Final Thoughts and Takeaways

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