Talefeather Podcast

Nick Crutchfield
  • 5.0 (5)
  • FOOD
  • UPDATED BIWEEKLY
Talefeather Podcast

I'm searching for the WHY of people at this point in my life and after much deliberate professional stillness, I've come to the conclusion that TaleFeather will continue to concentrate on the hospitality and adult beverage industries, but I'm keen to open it up to people adjacent to the industries and people that I find endlessly interesting. The flow is about WHY and HOW people choose to hop into their careers and their story up to that point. The reason that I'm changing the flow goes back to my thirst for people and community. I want the audience to hear these stories to relate to others more wholly, to experience these stories and hear themselves and their journeys, and most importantly for people out there in the ether that are listening to have information that they can take away from the conversations and apply that into their local communal interactions. Welcome to Season 2 of TaleFeather

Episodes

  1. Season 1- Ep. 10: The Key of C with Britiney Murphy

    08/29/2024

    Season 1- Ep. 10: The Key of C with Britiney Murphy

    Summary: In this episode, Nick Crutchfield interviews Britiney Murphy, a food and beverage professional in Atlanta, about the hospitality industry and the sober-ish movement. They discuss the culinary scene in Atlanta, the success of the hospitality industry, and the integration of non-alcoholic beverages in bars and restaurants. They also explore the challenges and opportunities in shaping the nightlife sector to be more inclusive and accommodating to those who choose not to drink alcohol. Britiney shares her perspective on sobriety and how she identifies as sober-ish. In this conversation, Britiney discusses her personal journey with alcohol and how she has embraced a soberish lifestyle. Britiney also talks about the importance of creating handcrafted non-alcoholic cocktails in the entertainment industry and how it enhances the overall experience for customers. Nick and Britiney discuss the different alcohol content in various beverages and the need for consumers to be aware of what they are ingesting. They also explore the concept of bespoke non-alcoholic cocktails and how they cater to different consumer preferences. In the final segment, Britiney creates a bespoke non-alcoholic cocktail inspired by Andre 3000's flute-based album. Takeaways The culinary scene in Atlanta is known for its fusion of Southern traditional foods and diverse cuisines, making it a hotbed for good hospitality.There is room for growth in the integration of non-alcoholic beverages in the hospitality industry, especially in the nightlife sector.Creating inclusive and comprehensive food and beverage programs can attract a wider range of customers and improve the volume metrics of businesses.The sober-ish movement is gaining traction, with more people choosing not to drink alcohol, and it is important for the hospitality industry to adapt to this trend.Sobriety affects individuals differently, and some may identify as sober-ish, finding a balance between enjoying non-alcoholic beverages and occasional alcohol consumption. Embracing a soberish lifestyle can involve indulging in non-alcoholic cocktails and spritzers instead of hard alcohol.Handcrafted non-alcoholic cocktails enhance the overall experience in the entertainment industry.Consumers should be aware of the alcohol content in different beverages.Bespoke non-alcoholic cocktails cater to different consumer preferences.Non-alcoholic cocktails can be inspired by various sources, such as music albums.

    41 min
  2. Season 1- Ep. 9: Non-Alc in the Land Down Under with Jeremy Shipley- Discovering the flavors of Oz.

    06/06/2024

    Season 1- Ep. 9: Non-Alc in the Land Down Under with Jeremy Shipley- Discovering the flavors of Oz.

    Summary: In this episode, host Nick Crutchfield interviews Jeremy Shipley, a prominent figure in the non-alcoholic and low ABV fields. Jeremy shares his journey from wanting to be a primary school teacher to becoming a bartender and eventually owning his own cocktail bar. He also discusses the rise of the non-alcoholic and low alcohol movement in Australia and the challenges faced by the industry. Jeremy emphasizes the importance of quality and integrity in the non-alcoholic space and the need for inclusivity in hospitality. He also touches on the potential growth of functional beverages in the market. In this part of the conversation, Nick and Jeremy discuss flavors in the non-alcoholic space. They talk about how flavor builds trust and the importance of flavor in non-alcoholic drinks. They mention the popularity of tropical flavors like mango, passion fruit, and watermelon in their respective regions. They also discuss the resurgence of lychee and the use of yuzu in cocktails. They touch on the coffee trend, including the espresso martini and coffee Negroni. They mention the growing interest in food pairing with non-alcoholic drinks. Overall, they explore the global expansion of flavors in the non-alcoholic space. In this final part of the conversation, Jeremy and Nick discuss cafe culture and food pairings in the non-alcoholic space. They highlight the shift in restaurants' approach to non-alcoholic beverages, with many venues now offering creative and sophisticated non-alcoholic options that are designed to pair well with food. They also touch on the coffee culture in different regions, such as Australia and Fiji, and the growing trend of specialty coffee roasteries. Jeremy mentions the upcoming Dry July event in Australia and New Zealand, where venues are creating non-alcoholic menus and partnering with the Dry July Foundation to raise awareness and funds for cancer research. Overall, they emphasize the importance of inclusivity and providing a great guest experience in the non-alcoholic space. Takeaways Jeremy Shipley shares his journey from aspiring teacher to bartender and cocktail bar owner.The non-alcoholic and low ABV movement is gaining traction in Australia, with Sydney and Melbourne leading the way.Quality and integrity are crucial in the non-alcoholic space, as some products on the market are of inferior quality.Inclusivity is a key focus in the hospitality industry, and non-alcoholic options play a role in providing a better guest experience.While functional beverages have yet to make a significant impact in Australia, there is potential for growth in the future. Flavor plays a crucial role in building trust in non-alcoholic drinks.Tropical flavors like mango, passion fruit, and watermelon are popular in the non-alcoholic space.Lychee and yuzu are experiencing a resurgence in the cocktail scene.Coffee-based drinks like the espresso martini and coffee Negroni are still popular.There is a growing interest in food pairing with non-alcoholic drinks. Restaurants are changing their approach to non-alcoholic beverages, offering creative and sophisticated options that pair well with food.Coffee culture varies in different regions, with specialty coffee roasteries becoming popular.Dry July is an important event in Australia and New Zealand, raising awareness and funds for cancer research.Inclusivity and providing a great guest experience are key in the non-alcoholic space.

    53 min
  3. Season 1, Ep. 8- Bringing the Fun to Functional Beverages with Lucas Plant

    04/26/2024

    Season 1, Ep. 8- Bringing the Fun to Functional Beverages with Lucas Plant

    Summary Lucas Plant, a beverage specialist, discusses the growth and potential of functional beverages in the non-alcoholic space. He explains the role of terpenes in flavor and aroma and how they can enhance the drinking experience. Lucas also talks about the increasing demand for wellness-focused beverages and the shift towards natural and healthier ingredients. He believes that functional beverages will continue to gain popularity and coexist with traditional alcoholic beverages in the on-premise market. The conversation explores the use of whole ingredients in the cannabis and hemp industry and the potential benefits of utilizing the entire plant. It also discusses the evolving landscape of the off-premise market, particularly in relation to non-alcoholic and functional beverages. The conversation highlights the increasing options and complexity of these beverages, as well as the growing acceptance and availability of hemp-derived THC drinks in stores. It also touches on the evolving nature of communal spaces and the potential for experiential and active lifestyle events. The discussion concludes with a brief mention of distribution models for THC and CBD products. Takeaways Functional beverages, including those infused with terpenes, are gaining popularity in the non-alcoholic space.Terpenes play a role in flavor and aroma and can enhance the drinking experience.There is a growing demand for wellness-focused beverages with natural and healthier ingredients.Functional beverages have the potential to coexist with traditional alcoholic beverages in the on-premise market. Utilizing whole ingredients in the cannabis and hemp industry can provide a range of benefits, as the whole plant contains valuable compounds and properties.The off-premise market for non-alcoholic and functional beverages is evolving, with a growing number of options and a shift towards more complex and mature offerings.Hemp-derived THC drinks are becoming increasingly available in stores, with dedicated aisles and endcap features, indicating positive growth and acceptance.Communal spaces are likely to evolve towards more experiential and active lifestyle events, catering to the preferences of younger generations.Distribution models for THC and CBD products are developing, with distributors recognizing the potential of these beverages and actively seeking to enter the market.

    54 min
  4. Episode 7 : Bringing the Beat Back to Better Beverage Options with Rob Nesta

    04/10/2024

    Episode 7 : Bringing the Beat Back to Better Beverage Options with Rob Nesta

    Summary The conversation explores the intersections of no and low consumption models, drinking, lifestyles, and the music industry. The speakers discuss their experiences in the music industry and how they navigated the challenges of alcohol consumption. They reflect on the changes they made to their drinking habits and the impact it had on their careers. They also touch on the importance of self-awareness and mindful consumption in the DJ culture. The conversation ends with a discussion on the potential influence of cannabis consumption lounges on the no and low movement and music culture. In this episode, Nick Crutchfield and Rob Nesta discuss the intersection of the music industry and the no and low movements. They talk about how venues are adopting non-alcoholic and low-alcohol options, and how artists are becoming more conscious of their brand and choosing to live a sober lifestyle. They also discuss the impact of the no and low movements on festivals and concerts, and the importance of community in these spaces. The conversation ends with a fun impromptu question segment. Takeaways The music industry and alcohol consumption have been closely intertwined, but there is a growing movement towards no and low consumption models.Self-awareness and mindful consumption are important in the DJ culture, as excessive drinking can negatively impact performance and relationships.The top DJs in the world are increasingly embracing sobriety or non-alcoholic alternatives.Cannabis consumption lounges have the potential to change the no and low aspect and influence music culture.The conversation highlights the importance of finding balance and making choices that align with personal and professional goals. Venues are adopting non-alcoholic and low-alcohol options in response to the growing demand from artists and consumers.The no and low movements are becoming mainstream and are being embraced by the music industry.Community is an important aspect of festivals and concerts, and the no and low movements are helping to create a sense of community in these spaces.Cocktails are playing a significant role in the no and low movements, offering interesting and diverse options for consumers.The music industry is evolving, and artists are becoming more conscious of their brand and the impact of their lifestyle choices.

    46 min
  5. Season 1, Ep. 6- Bringing Brands to Life Series- Part 4: Putting a Plan into Action with Anthony Pullen

    03/13/2024

    Season 1, Ep. 6- Bringing Brands to Life Series- Part 4: Putting a Plan into Action with Anthony Pullen

    Summary In this episode, Nick Crutchfield and Anthony Pullen conclude the mini-series on bringing brands to life. They discuss the steps after constructing a team, including inventory control and identifying pinch points. They also explore the importance of trade introduction and trade shows in making a brand stick. The conversation then shifts to the significance of national accounts and the impact of e-commerce and off-premise sales. They delve into the knock-on effect and how it can benefit brands. Finally, they share their top hidden spots in Las Vegas.

    42 min
  6. Season 1, Ep. 5, Bringing Brands to Life Series: The Ride Is Just Starting with Cecilia Rios Murietta

    02/27/2024

    Season 1, Ep. 5, Bringing Brands to Life Series: The Ride Is Just Starting with Cecilia Rios Murietta

    Summary In this episode, host Nick Crutchfield interviews Cecilia Rios Murrieta, owner and creator of Jas, a non-alcoholic beverage brand. Cecilia shares her background in the alcohol industry and how she transitioned to creating non-alcoholic cocktails. They discuss the importance of securing a distributor and raising capital for a startup brand. They also explore the role of trade shows in the industry and the intangible benefits of attending these events. Overall, the conversation highlights the challenges and opportunities in the non-alcoholic beverage space. In this conversation, Cecilia Rios Murrieta discusses the process of building a brand and the importance of starting slow and pacing oneself. She emphasizes the need to make mindful decisions and be strategic in resource allocation. The conversation also touches on the reception of non-alcoholic options in the market, particularly in retail spots, and the potential for growth in the non-alcoholic beverage industry. Cecilia shares information about her brand, Jas, and invites listeners to join the journey and explore their new expressions. Takeaways Transitioning from the alcohol industry to non-alcoholic beverages requires a shift in mindset and a focus on creating meaningful experiences.When choosing a distributor, consider their infrastructure, reach, and relationships with retailers and buyers.Raising capital for a startup brand can be challenging, but leveraging personal networks and attending trade shows can help connect with potential investors.Trade shows provide an opportunity to connect with industry professionals, gather feedback, and create memorable experiences for consumers.The intangible benefits of trade shows include building relationships, gaining exposure, and receiving real-time feedback on products.

    44 min
  7. Episode 4- Bringing Brands to Life Pt. 2- Constructing the Team

    02/13/2024

    Episode 4- Bringing Brands to Life Pt. 2- Constructing the Team

    Summary In this episode, Nick Crutchfield and Josh Carlos discuss the importance of building the right team and how to put plans into action. They also explore the impact of COVID-19 on team building and the concept of future-proofing the team. In this conversation, Joshua Carlos discusses his approach to building teams for projects and how his past experiences have prepared him for this. He emphasizes the importance of understanding the unique needs of each business and leveraging the expertise of local market experts. Joshua also shares his insights on the significance of hiring a CFO and a supply chain and logistics expert as the first two hires when building a brand. The conversation concludes with Joshua inviting small and medium-sized brands to reach out to him for assistance and mentioning where to find the TaleFeather podcast. Takeaways Building the right team is crucial for the success of a business.It is important to hire people who complement your skills and fill the gaps in your team.Creating a positive and inclusive work environment is essential for team members to feel fulfilled and motivated.The COVID-19 pandemic has highlighted the need for safe spaces and memorable experiences in the hospitality industry.Future-proofing a team involves surrounding yourself with diverse and like-minded individuals who share the same level of professionalism and growth mindset.

    48 min
  8. Bringing Brands to Life Series-Part 1: Choosing the Audience with Amy Schmidt

    01/30/2024

    Bringing Brands to Life Series-Part 1: Choosing the Audience with Amy Schmidt

    Summary In this episode, host Nick Crutchfield interviews Amy Schmidt about bringing brands to life. They discuss the importance of cultural phenomena in marketing, choosing the right audience, and selling the brand. Amy shares insights on the first steps in choosing the audience and how to approach the market. They also explore the challenges of launching a new product and how to pivot when things don't go as planned. Amy emphasizes the importance of partnerships and education in the industry, as well as the need to support and uplift minority-owned businesses. Overall, the conversation highlights the key strategies and considerations for successfully bringing brands to life. In this conversation, Amy shares her expertise in marketing and offers valuable insights for startups, scale-ups, and legacy brands. She emphasizes the importance of having marketing conversations and provides support for businesses that are not yet ready to hire a full-time marketing professional. Takeaways Amy offers marketing support for startups, scale-ups, and legacy brands.Having marketing conversations can help solve early or big problems and turn them into opportunities.Amy can be found on Instagram and LinkedIn for those who want to connect with her.

    45 min
  9. 1GT by TaleFeather- Ep. 2.5

    01/24/2024 · BONUS

    1GT by TaleFeather- Ep. 2.5

    Summary In this episode, Nick discusses the evolution of the non-alcoholic market and the importance of menus in inclusive hospitality. He highlights the expectations for non-alcoholic options and how they open up opportunities for revenue generation. Nick also explores the emergence of low alcohol options and their potential for evolution. Ultimately, the conversation emphasizes the importance of inclusive hospitality and ensuring that everyone feels seen and heard. Takeaways The non-alcoholic market is evolving, mirroring the growth of the vegetarian and vegan movements.Menus play a crucial role in conveying the ideas of a restaurant and creating inclusive hospitality.There is an increasing expectation for non-alcoholic options on menus, providing variety and choice for customers.The low alcohol movement is following a similar path as the non-alcoholic movement, offering sessionable alternatives to traditional drinks.

    9 min
  10. Episode 2- Mindful Drinking Strategies and Systems

    01/16/2024

    Episode 2- Mindful Drinking Strategies and Systems

    Summary Noah Villeneuve discusses the rise of the No and Low alcohol movements in the UK and the shift in mindset and acceptance of these beverages. He also talks about the growth of functional beverages and the challenges and opportunities in the UK market. Noah emphasizes the importance of menu visibility and education in bars and the need for training staff on non-alcoholic options. He also highlights the different systems required for various venues and the importance of including non-alcoholic options in their offerings. In this conversation, Nick Crutchfield and Noah Villeneuve discuss various topics related to the hospitality industry. They talk about the importance of education and the different learning styles that should be considered for hospitality professionals. They also discuss the future-proofing of products and the need for quality and sustainability. Noah mentions his new role as a portfolio ambassador for Kore Drinks, a non-alcoholic focused drink sales agency. Takeaways Consider different learning styles when designing educational programs for hospitality professionals.Future-proofing products requires a focus on quality, transparency, and sustainability.There is a demand for a high-quality non-alcoholic options in the market.Last call songs can evoke strong emotions and create a memorable experience.Noah Villeneuve is the new portfolio ambassador for Kore Drinks, a non-alcoholic focused drink sales agency.Nick Crutchfield hosts the podcast Tail Feather and has a segment called One Good Thing where he shares positive stories every other week.

    54 min
  11. 1GT by TaleFeather- Ep 1.5

    01/09/2024 · BONUS

    1GT by TaleFeather- Ep 1.5

    Summary Welcome to TaleFeather's 1GT. This bi-weekly add-on podcast aims to provide better and more informed choices in the no and low alcohol consumption categories. The first episode focuses on the importance of reflection during Dry January and the opportunity to pause and think about consumption models. The effects of alcohol on the body are discussed, including improvements in skin, digestion, and overall well-being when reducing consumption. Changing consumption models often coincides with a shift in lifestyle and the adoption of healthier habits. The podcast aims to provide clear and concise information to help listeners make informed choices. It emphasizes that it is not about making people feel guilty or changing how they have fun, but rather offering more options and investing in the community. The episode concludes with gratitude for sponsors and a commitment to shifting consumption models. Takeaways Dry January is a time for reflection and thinking about consumption models.Reducing alcohol consumption can have positive effects on the body, including improved skin and overall well-being.Changing consumption models often leads to a shift in lifestyle and the adoption of healthier habits.TalFeather aims to provide clear and concise information to help listeners make informed choices in the no and low alcohol consumption categories.The podcast is not about making people feel guilty or changing how they have fun, but rather offering more options and investing in the community.

    8 min
  12. Episode #1- The Health Benefits of Reduction and/or Removal of Alcohol Consumption

    01/02/2024

    Episode #1- The Health Benefits of Reduction and/or Removal of Alcohol Consumption

    Summary In this conversation, Dr. Michael Caldwell discusses the health benefits of reducing and removing alcohol consumption. He highlights the growing trend of adult non-alcoholic beverages in Nashville and the need for education and tools in the medical field. Dr. Caldwell shares personal experiences and the benefits of reducing alcohol consumption, including improved sleep, increased energy, and better skin health. He also discusses the role of Meharry Medical College in promoting the non-alcoholic movement and the School of Global Health's focus on social and behavioral health. The conversation concludes with a discussion on the physiological changes that occur after the removal of alcohol. The conversation explores the importance of taking care of oneself and the benefits of reducing alcohol consumption. It emphasizes the positive impact of exercise and other healthy behaviors on overall health. The discussion also highlights the need for support and medical attention for heavy drinkers. The concept of Dry January is introduced as a personal journey of reducing alcohol consumption. The conversation touches on the societal impact of alcohol and the potential for change in consumption models. The future of alcohol consumption is discussed, including the development of better non-alcoholic options. Takeaways Reducing or removing alcohol consumption can lead to improved sleep, increased energy, and better skin health.The medical community is still catching up with the advancements in the non-alcoholic beverage industry.Meharry Medical College is actively involved in promoting the non-alcoholic movement and educating medical professionals.Alcohol is a risk factor for various health issues, including cancer and heart disease.Removing alcohol from your life can result in weight control, reduced bloating, and improved liver and heart health. Reducing alcohol consumption can lead to improved physical and mental health.Exercise and other healthy behaviors can serve as alternatives to alcohol.Seeking support and medical attention is important for heavy drinkers.Dry January can be a personal journey of reducing alcohol consumption.Societal norms around alcohol consumption can and should change.The future of alcohol consumption includes better non-alcoholic options.

    1h 1m
  • 12 Episodes

5
out of 5
5 Ratings

About

I'm searching for the WHY of people at this point in my life and after much deliberate professional stillness, I've come to the conclusion that TaleFeather will continue to concentrate on the hospitality and adult beverage industries, but I'm keen to open it up to people adjacent to the industries and people that I find endlessly interesting. The flow is about WHY and HOW people choose to hop into their careers and their story up to that point. The reason that I'm changing the flow goes back to my thirst for people and community. I want the audience to hear these stories to relate to others more wholly, to experience these stories and hear themselves and their journeys, and most importantly for people out there in the ether that are listening to have information that they can take away from the conversations and apply that into their local communal interactions. Welcome to Season 2 of TaleFeather

Information

  • Creator
    Nick Crutchfield
  • Years Active
    2K
  • Episodes
    12
  • Rating
    Explicit
  • Copyright
    © Birds of a Feather Media 2023
  • Show Website
    Talefeather Podcast

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