Talking in Creative Circles JacPod

In this episode we talk the highs and lows of Earned Media with Keri-Ann Stanton, PR Strategist and Creative at KAMuses; Steph Van Niekerk, ECD at TBWA\ Hunt Lascaris and Mike Sharman, Chief Creative Officer at Retroviral.

They break down what sets earned media apart from paid and owned media, why PR is crucial from the start of a campaign, and how to create content that catches media attention and engages audiences.

Listen in for practical insights on going viral, navigating the changing media landscape, and crafting genuine, impactful messages.

Our very first episode! We bring together some of the Creative Circle Best of the Year Award judges to talk about what caught their eye among the winners. In this episode we hear from Carl Willoughby, Chief Creative Officer at TBWA\Hunt\Lascaris, Sibusiso Sitole - Chief Creative Officer and founding partner of The Odd Number and Roanna Williams, Chief Creative Officer & co-founder of Boundless.

00:00 Introduction to the podcast
00:23 Launching the Official Podcast of Creative Circle
00:56 Meet the Creative Minds Behind the Mic
01:47 Diving Into the Best of the Year Awards
02:38 Spotlight on Award-Winning Work: Riky Rick's 'Stronger'
05:45 Exploring the Power of Purpose-Driven Campaigns
06:04 Assessing the Creative Landscape of 2023
14:48 The Art of Crafting in Advertising
18:02 The Evolution of Film in Advertising
21:05 Design Excellence and Motion Graphics
31:27 Final thoughts
33:04 Wrapping up

Talking in Creative Circles is the official podcast of the Creative Circle. Episode 1 drops on 19 March.