Today on The Future of Fandom, we’re live! Well, not really, but we talk a lot about being live. On this episode we learn about the ever-evolving world of live shopping and commerce, thanks to the perspective of talkshoplive and its CEO and co-founder, Bryan Moore.
As you probably know, this world of live shopping was started on television years and years ago. While live streamed content became more popular across sectors like gaming and then more broadly, Bryan was studying trends in the far East to learn about how the discipline was trickling into shopping. What’s resulted is a sharp focus on creating the best shopping experience possible – one which is interactive, always-on, and available wherever you are.
Since 2018, Bryan has been shifting those trends westward and has brought along mega-talent and merchant partners to combine customers and fandoms in unique experiences which we’ll touch on today. Of course, as always, we’ll also leverage his perspective on how far we’ve come to get a glimpse at what the future of live commerce will be – plus, we’ll expand on why every brand should leverage live content as a pillar of its strategy. That’s something we agreed on long before ever meeting.
So let’s talk shop, so to speak, and predict the future with talkshoplive and Bryan Moore.
Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!
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Hosted by Adam Conner.
The Future of Fandom is powered by Authentic Avenue.
Informations
- Émission
- FréquenceToutes les 2 semaines
- Publiée21 juin 2022 à 07:00 UTC
- Durée33 min
- ClassificationTous publics