881 episodes

Sports Revenue & Marketing Consultant Troy Kirby interviews those in the front office within the professional and amateur sports industry, focusing on the details of the business. Ranging topics include ticket sales, marketing, administration, compliance and facility operations.

Tao of Sports Podcast Troy Kirby

    • Sports
    • 5.0 • 28 Ratings

Sports Revenue & Marketing Consultant Troy Kirby interviews those in the front office within the professional and amateur sports industry, focusing on the details of the business. Ranging topics include ticket sales, marketing, administration, compliance and facility operations.

    Ep. 881 - Mike Dellosa (Vice President of Ticket Sales, Arizona Diamondbacks)

    Ep. 881 - Mike Dellosa (Vice President of Ticket Sales, Arizona Diamondbacks)

    Mike Dellosa grew up in the Arizona Diamondbacks organization, rising to the role of Vice Presiden to Ticket Sales. So when it came to the pandemic, he did something drastic, throwing out the playbook entirely on how to sell tickets to fans. Dellosa felt that desperate times called for desperate measures, and he did whatever it took, by forcing in a different membership model than was witnessed at the organization before. And good thing he did, as Dellosa explains, because even the people he has working for him are now of a different generation, Gen-Z, who as he puts it, have some of the "best BS detectors" imaginable.

    • 44 min
    Ep. 880 - Matt Slatus (President, General Manager, Camelback Ranch)

    Ep. 880 - Matt Slatus (President, General Manager, Camelback Ranch)

    Matt Slatus returns to the podcast, now as President & General Manager of Camelback Ranch, the Cactus League home of the Los Angeles Dodgers and Chicago White Sox. Slatus talks about the decade separation between his podcast guesting adventures, how he took a General Manager job at the Ballpark at The Palm Beaches (Houston Astros & Washington Nationals home), and all of the ins/outs of running a two month Spring Training operation, with a lot of other factors throughout the year.

    • 34 min
    Ep. 879 - Kathy Burrows (Sold Out Seating, Sales Trainer)

    Ep. 879 - Kathy Burrows (Sold Out Seating, Sales Trainer)

    Kathy Burrows has been a guest and friend of the podcast for over a decade. So its fitting that she be the first guest since 2019, when the podcast was last updated. Things have changed in the industry, for the better, as the phone crusher model seems to be dead or dying. Kathy talks about what she has learned, especially by asking those buyers what is being done right or wrong to sell them, and how she has incorporated critical thinking leadership training into her sales model for upper management.

    • 32 min
    The Hidden Fan Ep. 1

    The Hidden Fan Ep. 1

    Stagefront's Mike Guiffre co-hosts this podcast with Troy, discussing various components of searching for the hidden fan. In this episode, data is discussed, along with what that data actually means, in a constructive conversation toward driving revenue in different ways. Including the Don Cherry firing.

    • 30 min
    Ep. 878 - Sarah Uhran (Owner, APC Agency)

    Ep. 878 - Sarah Uhran (Owner, APC Agency)

    Sarah Uhran has taken the concept of personal branding for athletes and turned it on its head. Uhran represents a new type of dynamic that showcases not only the athlete brand from what the public sees, but also the consistent advisor role of ensuring athlete success in their personal or professional interactions with others. Uhran discusses how she has helped guide athletes toward the best decisions possible throughout her involvement with her clients. Twitter: @SarahUhran

    • 30 min
    Ep. 877 - Chris Spano (VP, American Hockey League)

    Ep. 877 - Chris Spano (VP, American Hockey League)

    Chris Spano ties various components of the primary and secondary ticket markets together, working for MLB, NFL and NHL teams, along with working at StubHub. Now, at the American Hockey League, Spano discusses some of the ways that the secondary ticket market can even help minor league hockey survive and thrive in a constant push for new inventory sales to the open market. Spano also talks about ways to train staff, along with the understanding that group sales, not season tickets, tend to be the main focus of every AHL team moving forward. @CSpano1980

    • 27 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

Dave Wakeman ,

Great sports business resource

Troy has done a fantastic job of finding and talking with sports business professionals from all over the world and from every possible aspect of sports business.

One of the really valuable things about the podcast is that with so much content and so many different points of view, you are almost guaranteed to find something useful in each and every episode.

JenniferGold ,

Best Sports Business PodCast

Very well done and interesting. Many different points of view that always make me think differently.

IanOlSB ,

Sports business talk for the masses, techies, & sports professionals

This podcast is a must listen for everyone entering the sports sales and marketing field. As someone fascinated with the culture of sports business, the Tao of Sports podcast has given me incredible insight into the business with pro sports industry leaders. Troy also has a knack of asking great questions about what new trends and innovations teams & stadiums are moving towards. His voice aint bad either!

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