300 episodes

Sports Revenue & Marketing Consultant Troy Kirby interviews those in the front office within the professional and amateur sports industry, focusing on the details of the business. Ranging topics include ticket sales, marketing, administration, compliance and facility operations.

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast Troy Kirby

    • Sports
    • 5.0 • 29 Ratings

Sports Revenue & Marketing Consultant Troy Kirby interviews those in the front office within the professional and amateur sports industry, focusing on the details of the business. Ranging topics include ticket sales, marketing, administration, compliance and facility operations.

    The Hidden Fan Ep. 1

    The Hidden Fan Ep. 1

    Stagefront's Mike Guiffre co-hosts this podcast with Troy, discussing various components of searching for the hidden fan. In this episode, data is discussed, along with what that data actually means, in a constructive conversation toward driving revenue in different ways. Including the Don Cherry firing.

    • 30 min
    Ep. 878 - Sarah Uhran (Owner, APC Agency)

    Ep. 878 - Sarah Uhran (Owner, APC Agency)

    Sarah Uhran has taken the concept of personal branding for athletes and turned it on its head. Uhran represents a new type of dynamic that showcases not only the athlete brand from what the public sees, but also the consistent advisor role of ensuring athlete success in their personal or professional interactions with others. Uhran discusses how she has helped guide athletes toward the best decisions possible throughout her involvement with her clients. Twitter: @SarahUhran

    • 30 min
    Ep. 877 - Chris Spano (VP, American Hockey League)

    Ep. 877 - Chris Spano (VP, American Hockey League)

    Chris Spano ties various components of the primary and secondary ticket markets together, working for MLB, NFL and NHL teams, along with working at StubHub. Now, at the American Hockey League, Spano discusses some of the ways that the secondary ticket market can even help minor league hockey survive and thrive in a constant push for new inventory sales to the open market.

    • 27 min
    Ep. 876 - Graham Oliphant (CEO, Rugby Festival Events)

    Ep. 876 - Graham Oliphant (CEO, Rugby Festival Events)

    Graham Oliphant has helped the growth of rugby in the United States and the United Kingdom, creating a strategic planning effort that other sport organizations have begun to follow. Oliphant talks about the impact of Major League Rugby in America, which has launched successfully with the Seattle Seawolves beginning a sellout streak and developing a winning format for other MLR teams to follow as expansion of the league nears. Oliphant also runs the London 9 Festival due for July 2018. Twitter: @Jumbo230

    • 28 min
    Ep. 875 - Jim Sweeney (FIMBA USA)

    Ep. 875 - Jim Sweeney (FIMBA USA)

    Jim Sweeney is just getting started in a period when most people are looking at retirement. Sweeny serves as an international board member and the head of FIMBA USA (Federation of International Masters Basketball Association). The International Olympic Committee calls FIMBA the best senior sports federation in the world. Sweeney talks about how FIMBA hosted its 15th world championship in 2017 in Italy, with over 367 teams, and almost 6,000 players from around the world. Twitter: @FIMBA

    • 25 min
    Ep. 874 - Jeff Lapsansky (Tickets/Marketing, BMW Championship)

    Ep. 874 - Jeff Lapsansky (Tickets/Marketing, BMW Championship)

    The BMW Championship represents a unique challenge for Jeff Lapsansky, since he has to sell tickets to a PGA Tour event that moves every other year to a different city. Lapsansky discusses some of the ways that he drives ticket sales and marketing for the event, as well as ensures that pricing maximizes the possibility of a return for the non-profit organization running the BMW Championship. Twitter: @JeffLaps

    • 22 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

Dave Wakeman ,

Great sports business resource

Troy has done a fantastic job of finding and talking with sports business professionals from all over the world and from every possible aspect of sports business.

One of the really valuable things about the podcast is that with so much content and so many different points of view, you are almost guaranteed to find something useful in each and every episode.

JenniferGold ,

Best Sports Business PodCast

Very well done and interesting. Many different points of view that always make me think differently.

IanOlSB ,

Sports business talk for the masses, techies, & sports professionals

This podcast is a must listen for everyone entering the sports sales and marketing field. As someone fascinated with the culture of sports business, the Tao of Sports podcast has given me incredible insight into the business with pro sports industry leaders. Troy also has a knack of asking great questions about what new trends and innovations teams & stadiums are moving towards. His voice aint bad either!

Top Podcasts In Sports

Listeners Also Subscribed To