TBBO 428: John Dwyer – The Institute of Wow!

John Dwyer is the founder of The Institute of Wow, a marketing enigma, unique in the field of advertising.  When it comes to creating MORE sales for businesses, his thinking is refreshingly unconventional.  John thinks "way outside of the square" - he cuts to the chase and shows business owners exactly how to attract new clients to their business.  He's also the guy who none other than Jerry Seinfeld trusted his latest advertising campaign to!