This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them.
It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics.
Be sure to subscribe so you catch every season as soon as it drops at the beginning of each quarter.
#58: Marcus LaRobardiere
Marcus LaRobardiere joins to discuss the power of account based marketing (ABM).
#56: Lorena Morales
Lorena Morales, VP of Marketing at RevOps Executive, joins to discuss how she works directly with CEOs to help them grow their companies rapidly. She also advocates for building skills as a generalist.
#55: Margy Feldhuhn
Margy Feldhuhn, CEO at InterviewConnections, joins to discuss how she helps marketers build personal brands and expansive networks through podcast appearances.
#54: Social Selling with Quincy Johnson
Quincy Johnson is a Marketing and Technology Strategist who teaches at the University of Texas at Dallas. He lectures primarily on how to effectively utilize social media marketing. He started in inside sales as has discovered the wide range of social and martech as it relates to technology companies.
For Quincy, social media is the grand Truman Show: a great experiment to observe and document the way humans form connections and present stories. People have access to share whatever and whenever they want. For brands, the pandemic has forced them to create an identity and ‘meet people where they are’ but not cross the line into just selling. Many sales reps have had to “dust off their LinkedIn” and get down to forming connections in a remote world. Pro-tip: please don’t follow up five times on unreplied inMail message. Staying true to one’s message allows for better buy-in; for instance, Simon Sinek sharing tid-bits and helpful information, while still having a selection of books and content available for purchase. For Quincy, he argues that the executives (even via ghostwriters) needs to drive vision and the sales teams can be on the ground making connections, create 1 to 1 relationships. C-Suites have the ability to both garner attention and inspire internal commitment from their teams. Evangelists have a way of captivating audiences and crafting industry-shifting visions.
Petting the Belly of the Puppy
As discussed on previous episodes, LinkedIn and Facebook have different superpowers and can offer various techniques on engagement. The latter is more of the ‘softer’ side of the company, in terms of demonstrating culture and community. Quincy mentions that TikTok has an enormous audience and brands can have the latitude to reach a variety of niche markets; the algorithm doesn’t discriminate on previous content. However, it’s an ever-changing platform that some videos garner a few hundred views and one could blow up reaching multiple millions of screens. YouTube is another, more established platform which requires people to build a channel; there is incredible value because millions go to the platform for information- from learning a new skill to fixing a sink. Demonstrating expertise on how to do what you do can garner leads and provide value. In addition, by learning how to navigate a platform, the future workforce can become skilled and implement those systems down the line. He advocates an entrepreneurial mindset when learning and implementing new technologies and strategies.
This was only a high-level overview of our conversation with Quincy. Be sure to listen to the full episode and the rest of the season on all streaming platforms!
#53: Remote Relationship Building with Meghan Nesta
Meghan Nesta, Senior Product Manager at AWeber, joins to discuss how she and her team build and maintain relationships while working from home.
Agile Resource: Agility Is Key with Lisa Furrow
#52: How to Be Fan-Fing-Tastic with Max Borges
Max Borges joins to discuss running public relations agency and How To Be Fan-F*cking-Tastic!
Max Borges runs a Public Relations (PR) agency that works exclusively with consumer tech companies. He employs 50 incredibly talented people and has built a profile of 50 clients. When starting, he mentions AFM (anything for money) wherein he built an agency to fill any need that would bring in a paycheck. He also hosts the “Unconventional Genius” podcast where he interviews authors and other industry-driving leaders in hopes to share stories and inspire listeners. Both he and Kerry focus on impacting the client’s bottom line through pipeline creation.
+ Pivoting from Sales to PR
+ The Four Stages of Growth
+ Life Is An Open-Book Test
Read the full overview on MKG Marketing
Are you a Marketing Leader working in Tech? Be our guest!
Adds perspective from marketing leaders
Good podcast to get perspective from marketing leaders
Loads of great marketing leader interviews
Fun and insightful interviews by Kerry Guard with marketing leaders. The format of getting some personal details about each person and then digging into specific topics around strategy and tactics is engaging. I thought I’d review after getting this new drop of shows - Netflix style - in my feed! What a delightful surprise!
Very interesting and relevant topics for anyone in marketing or interested in marketing. Kerry is very engaging and welcoming to guests and listeners.