The Ratcliffe Art + Design Incubator at Florida International University presents "Tech Conversations", talks with experts innovating at the intersection of technology, creativity, and entrepreneurship. Hosted by Director, Dr. Jacek J. Kolasiński, producer Maggie Salas-Amaro and guest co-host Neil Ramsay.
#BreakingNews with Cari Hernandez
Welcome back to our FIU Alumni, Cari Hernandez!
A proud panther she is one of the few Black Latinas leading as a News Content Director in an English language newsroom at WUSA-9 in Washington, DC.
Her journey started right here at FIU and has taken her to report and produce countless breaking news events that have affected our communities. In this episode, we discuss coverage of minorities and misinformation in the age of #breakingnews.
Cari is an Emmy award-winning journalist and is recognized along with journalist Jim Defede with the Alfred I. DuPont-Columbia University Award for excellence in broadcast and digital journalism. She served as Executive Producer on the 2017 documentary “The Everglades: Where Politics, Money and Race Collide,” a one-hour documentary on the 2016 environmental disaster that hit the Treasure Coast and its relation to Everglades restoration.
About Cari Hernandez:
Hernandez joined WSUA-9 as content discovery and producing lead in 2019. She previously spent 7 years as an executive producer of investigations and special projects at CBS4 Miami.
Previously, she also worked as an executive producer for CNN in Atlanta from 2008 to 2011. Before that, she was an executive producer at NBC6 in Miami.
#TheWhiteHouse - Se habla Español
Bienvenidos a la Casa Blanca... Meet Luisana Perez Fernandez, Director of Hispanic Media at The White House.
We take a journey on what goes on behind the scenes at one of the nation's busiest news hubs- Our guest takes us through a typical day on how information is gathered and identified for the Hispanic community.
Luisana Pérez Fernández is a Venezuelan-American communications expert and political advisor. She currently serves as the director of Hispanic media for the Joe Biden administration.
Special music by our FIU Ratcliffe fellow @Jose Veliz
#Netflix and the streaming wars with Amanda Lotz
Amanda Lotz returns to talk about where we are 1 year after her last book Media Disrupted discussed the streaming wars!
Is #Netlflix and the rest of the competition in the middle of an industry transformation where the streaming wars will start to show who is actually winning and losing.
Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its implications for the role of these services in culture. Drawing on Lotz's two decades of research, the book highlights the similarities and differences among streaming video services (Netflix; Amazon) and video distribution technologies (broadcast; satellite; internet). Making a number of provocative and thought-provoking arguments, the book first reveals how the reliance on subscriber payment and video on demand produce different norms and strategies compared to previous video businesses. It then investigates Netflix and how its blend of characteristics distinguishes it from other subscriber-funded video on demand services. This book expertly shows that by understanding the underlying economic and technological dynamics of these services (and their differences), it is possible to better assess the actions taken by these companies and what the future of video may encompass.
#AVOD for Hispanics with Isabel Rafferty Zavala
Spice it up! That was the theme at this year's Canela Media upfront with Isabel Rafferty Zavala, CEO and Founder.
In this innovative conversation we hear the journey of a serial entrepreneur that has built three companies and her latest project CANELA MEDIA addresses the void in the streaming market where the Hispanic audience is an afterthought.
The AVOD service was launched during the pandemic with surprising results that has led the company to report 50 million unique users! In developing the brand it has LAUNCHED news, music and soon Kids !
Isabel Rafferty Zavala is a digital marketing pioneer. She is the Founder and CEO of Canela Media, a leading digital media tech company that gives brands the tools they need to effectively connect with multicultural audiences through multiple touchpoints, including its free-to-stream platform Canela.TV, influencer marketing, branded content, and more than 180 exclusive Spanish-language sites. Prior to starting Canela Media, Rafferty founded Mobvious, a company dedicated to reaching U.S. Hispanic and African-American audiences via mobile advertising. Under Rafferty’s leadership, Mobvious quickly became the largest Hispanic-focused ad network, as ranked by Comscore, before being acquired by PRISA in 2017.
#Experiential learning and more with Mihaela Plugarasu
"Tech doesn’t mean you plug it in with Neil Ramsay"
Meet professor Mihaela Plugarasum Assistant Teaching Professor of Communication at Florida International Unviersity. In this insightful talk we learn about #Experiential learning in the 21st Century.
Ms. Plugarasu is a dynamic facilitator, moderator and presenter on empowering topics related to Personal Branding & The Power of Social Media, Communication and Leadership, Conscious Living, Conscious Parenting, Personal Development and Self Growth. She facilitated workshops and courses for college students in USA and Europe, not-for-profit organizations and women’s empowerment groups.
In her previous role as Director, Strategic Initiatives & Communications at FIU’s Chaplin School of Hospitality & Tourism Management, she was responsible for overseeing all communications and office operations including marketing, promotions, advertising, web and social media, public relations and analytics. In addition, Mihaela served as a member of the senior leadership team, providing direct support to the dean and the executive team by ensuring the implementation and management of key initiatives across the school related to the dean’s vision and mission. Under her leadership, the Chaplin School’s brand messaging and positioning improved significantly through successful accomplishment of massive projects such as E-merge Americas Technology Conference, international campus visits, industry conferences, media campaigns, new website launch, and institutional events.
As a result of her strategic thinking abilities, Ms. Plugarasu was appointed to serve as one of only ten I-REAL commissioners, charged with making recommendations for FIU’s 2020 Strategic Plan. In 2016, she was selected to participate in FIU’s first cohort of the President’s Leadership Program, under the sponsorship of Dr. Mark B. Rosenberg.
#DIY Make it happen with Sabrina Soto
Our next guest needs no introduction in the world of #DIY ... You all know SABRINA SOTO from HGTV and CBS Secret Celebrity Renovation!
We kick off this fun and unexpected talk with this: “Embracing who we are and where we come from is the only way we
can truly begin to design for ourselves.”
Sabrina Soto has been an entrepreneur since she was 7 years old! At 18 she got orders from Fred Siegel and Nordstrom! Imagine having to enlist friends to deliver 1200 barrettes to Nordstrom!
BUT being an entrepreneur also has its challenges like being told NO, rejected over and over ! Sabrina says: "rejection is redirection" ... Think about it!
Jacek does a great job exploring the intersection between tech and art. Love it.