Tech Marketing Trends Jakob Löwenbrand

Are you planning to launch a new, cutting-edge tech product? How will you bring it to the larger market? How do you avoid getting stuck in the marketing chasm: the adoption gap between early adopters and mainstream users?Paul Wiefels, co-founding partner and managing director of Chasm Group, counsels dozens of tech companies from startups to Fortune 500s in corporate, business, and market development strategy. As a guest in this week’s podcast episode, Paul - who did a seven-year marketing stint at Apple during their fledgling years - shares how he and Jeffrey Moore, author of Crossing the Chasm (and one of our former podcast guests!) founded the Chasm Group, a consulting company that is built around the models explained in Crossing the Chasm.
Paul also elaborates on marketing strategies for tech companies today as apposed to 30 years back and speaks about common pitfalls that companies face during the innovation adoption phase.
Get in touch with David on LinkedIn: https://www.linkedin.com/in/paul-wiefels-6a8162/
Visit the Chasm Group website: https://chasmgroup.com/

Ready for a double dose of inspiring insight-sharing? Meet our podcast guests for this week: Maureen Muthua, CMO for Kyndryl in Paris and MariCarmen Ribes Espinosa, CMO for Kyndryl in UK and Ireland.
Kyndryl is the world’s largest provider of IT infrastructure services with customers in more than 60 countries. Maureen and MariCarmen explain how Account-Based Marketing (ABM) became the core of Kyndryl’s marketing strategy. They discuss the challenges and experiences they encountered during their journey to become an independent company, like scaling ABM practices and educating the ABM team on methodology within such a large organization.
Both MariCarmen and Maureen are passionate about the role of people and culture in the company’s success and highlight the importance of innovation, empathy, and trust in Kyndryl’s culture.Connect with them on LinkedIn:MariCarmen Ribes Espinosa
Maureen MuthuaVisit the Kyndryl website here

This week’s podcast episode with David Schneer, CEO of The Merrill Institute, explores the intriguing world of non-verbal communication and its impact on everyday interactions with clients and colleagues in the B2B Tech landscape.
David shares fascinating insights on nonverbal behavior and how your body language can build credibility and trust with customers. He also talks about non-verbal communication the the world of online meetings and remote work and gives some interesting pointers about what we should pay attention to in a virtual setting.
If you want to sharpen your strategic communication and learn more about “listening with your eyes”, make sure to tune into this episode.
David is one of only a few Certified Body Language Master Trainers in the world.
Get in touch with David on LinkedIn.
Visit the Merrill Institute website.
 

Our guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author.
Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate.
In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA. He shares his discovery that innovation is not just about major disruption but also systematic and continuous innovation. Ben challenges the notion that all innovation is accomplished by some prodigy within the team or a genius leader: Innovation is everybody’s business - every member of an organization can contribute! 
Ben also talks about the influence of middle management in innovation and how roles and tasks need to be clearly defined with embedded processes for innovation to succeed.
Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/ben-m-bensaou
Visit his website: https://benbensaou.com

Founder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant.  Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement.
 
In this comprehensive podcast episode, Paul talks about sales enablement and what is involved in empowering customer-facing teams to successfully differentiate themselves through exceptional customer experiences instead of relying on product features or pricing. He also talks about the concept of Customer Journey Enablement, a term coined by the Revenue Flywheel Group.
 
Last but not least, Paul tells us about tech game changers in the sales landscape that he is excited about.
 
Get in touch with Paul on LinkedIn: https://www.linkedin.com/in/paulrbutterfield
 
You can visit Revenue Flywheel Group’s website here: https://www.revenueflywheelgroup.com

In general, prospects don't trust sales people. How does your sales team overcome this challenge?In this podcast episode, Andrew Sykes explains that sales is a game of trust and how habits impact the results people get in their work and everyday life. He shares the habits that make extraordinary sales people and how these habits help build trust in customers. 
95% of sales happen in the first hour and Andrew holds that earning someone's trust happens within this first hour.Andrew is the CEO of Habits at Work. He is also a renowned TEDx speaker and a professor at Kellogg.You can find Andrew here on LinkedIn:
https://www.linkedin.com/in/andrewsykes1/
The link to his website is as follow:
https://habitsatwork.com/