Tech Sales Series: How to Sell Outcomes that Matter with Michael Ferguson

"Be excited about the tech but that's not what they're buying, they're buying the outcome"

Join me as part of our Tech Sales Series with the Director of Security Transformation part of the Strategy and Go To Market Team.

This punchy episode dives into:

1. Empathy to connect to your prospects deeper.

2. "So what?" (moving away from features and into benefits WIIFM)

3. Ask more questions (how else will you know what they need)

4. Follow up every time!

5. Don't sell if you can't solve their problem!

6. How to improve your selling techniques

7. PLUS: Selling techniques and strategies

Looking to accelerate your team's performance; find out how we're impacting revenue by 300% growth, driving pipeline opportunities over $1.4m in less than 6 weeks and giving organisations 40 hours back for sales onboarding and development.

Book a call ⁠HERE⁠

Connect with me, Harriet Mellor, ⁠HERE⁠ on LinkedIn

And reach out to our guest Michael Ferguson from Netskope Networks ⁠HERE⁠

Happy Selling!