142 episodes

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.

Tech Salescraft North Starr

    • Business

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.

    Leading Through Uncertainty | Daniel Shechter, Co-Founder & CEO of Miggo Security

    Leading Through Uncertainty | Daniel Shechter, Co-Founder & CEO of Miggo Security

    Joining James on today’s episode of Tech Salescraft is Daniel Shechter, Co-Founder & CEO of Miggo Security.In this episode, Daniel explores his journey from elite military intelligence to founding Miggo Security. He shares his experiences transitioning from the Israeli Defense Forces to McKinsey, where he developed essential problem-solving and leadership skills crucial for his entrepreneurial path.The conversation delves into Daniel’s innovative approach to cyber security, addressing the...

    • 33 min
    Inside the Mind of an Entrepreneur | Peter Fishman, Co-Founder & CEO of Mozart Data

    Inside the Mind of an Entrepreneur | Peter Fishman, Co-Founder & CEO of Mozart Data

    Joining James on today’s episode of Tech Salescraft is Peter Fishman, Co-Founder & CEO of Mozart Data.In this episode, Peter shares his journey from a failed academic to a data-centric role in tech companies. He elaborates on the process of identifying a critical need in other businesses and how this insight led to the founding of Mozart Data. Peter explains the importance of understanding customer problems and delivering value quickly. He also touches on the challenges and strategie...

    • 47 min
    Transforming Startups with Tenacity | Miriam Shtilman Lavsovski, Partner at Tal Ventures

    Transforming Startups with Tenacity | Miriam Shtilman Lavsovski, Partner at Tal Ventures

    Joining James on today’s episode of Tech Salescraft is Miriam Shtilman Lavsovski, Partner at Tal Ventures.In this episode, Miriam recounts the highs and lows of scaling her company, emphasising the importance of customer understanding and resilience in entrepreneurship. She offers candid insights into her transition to venture capital, discussing the value of her extensive experience in advising early-stage startups.The pair delve into Miriam's strategies for team building, the significance o...

    • 33 min
    The Real Cost of Sale | Gary West, A Seasoned Sales Leader

    The Real Cost of Sale | Gary West, A Seasoned Sales Leader

    Joining James on today’s episode of Tech Salescraft is Gary West, a seasoned sales leader with a remarkable 40-year career in building successful sales teams and navigating challenging markets.In this episode, Gary reveals his steadfast focus on profitability and margin-driven strategies, sharing how these principles have shaped his approach to sales leadership. He provides valuable insights into the challenges and opportunities of selling technology in today's market, emphasising the im...

    • 32 min
    Building Tech Companies Across Cultures | Tech Salescraft with Lior Arbel, CEO of Elemendar

    Building Tech Companies Across Cultures | Tech Salescraft with Lior Arbel, CEO of Elemendar

    Joining James on today’s episode of Tech Salescraft is Lior Arbel, CEO of Elemendar.In this episode, Lior shares his extensive journey in the cybersecurity industry, highlighting his transition from working with major tech companies like IBM and WebSense to leading a promising startup. Lior discusses the cultural differences he navigated while building and scaling tech companies in different regions, emphasising the importance of empathy, direct communication, and maintaining a cohesive ...

    • 33 min
    Empowering Teams for Maximum Impact | Tech Salescraft with Yoav Susz, General Manager of US at Atera

    Empowering Teams for Maximum Impact | Tech Salescraft with Yoav Susz, General Manager of US at Atera

    Joining James on today’s episode of Tech Salescraft is Yoav Susz, General Manager of US at Atera.In this episode, Yoav shares his journey from his early life in Israel, moving to London, and eventually making his mark in the tech industry in New York.Yoav delves into his experiences managing recruitment in the Israeli military, the challenges of building sales teams from the ground up, and the pivotal role of curiosity and adaptability in his career.Join us as Yoav shares valuable lessons on ...

    • 58 min

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