130 episodes

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.

Tech Salescraft North Starr

    • Business

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.

    Engineering the Future with Robotics | Tech Salescraft with Amir Bousani, the Co-Founder and CEO of RGo Robotics

    Engineering the Future with Robotics | Tech Salescraft with Amir Bousani, the Co-Founder and CEO of RGo Robotics

    Joining James on today’s episode of Tech Salescraft is Amir Bousani, the Co-Founder and CEO of RGo Robotics.
    In this episode, Amir shares his background in computer engineering and his pivotal role at Intel before embracing the challenge of entrepreneurship with RGo Robotics.


    We dive deep into the intricacies of RGo Robotics' mission to revolutionise visual perception for machines, enabling them to operate autonomously in complex environments. 


    Amir discusses the strategic decision to target a global market from the outset, navigating the unique challenges of expanding across continents while maintaining a strong foundation in Israel's vibrant startup ecosystem.


    We see from Amir's transition the importance of building a supportive team, the challenges of scaling a tech company, and the delicate balance of product development and market penetration.

    • 34 min
    Mastering Market Fit: Sales Insights from a Startup Journey | Tech Salescraft with Ran Ohayon, CRO & Co-Founder of WIB.COM

    Mastering Market Fit: Sales Insights from a Startup Journey | Tech Salescraft with Ran Ohayon, CRO & Co-Founder of WIB.COM

    In this episode of Tech Salescraft, host James welcomes Ran Ohayon, the CRO & Co-Founder of WIB.COM, to delve into the journey of scaling a startup.

    Ran shares invaluable insights from his extensive experience in the cyber and fintech industries, highlighting the challenges and strategies of building a sales-driven organisation from the ground up. 

    This conversation covers the essence of identifying and seizing market opportunities, the importance of product-market fit, and the art of managing and converting potential leads into lasting partnerships. 

    Listeners will gain a firsthand account of overcoming obstacles through innovation, persistence, and the critical role of technology in bridging gaps in the market. 

    Additionally, Ran's story sheds light on the significance of assembling a balanced team with diverse expertise and the impact of strategic decision-making on a startup's growth trajectory. 

    For more episodes, or any hiring needs, visit www.thenorthstarr.com

    • 29 min
    Tech Salescraft: The VC Specials, Ep 2 | Boaz Albaranes

    Tech Salescraft: The VC Specials, Ep 2 | Boaz Albaranes

    We are thrilled to share the first instalment of our VC Special series, where our usual host, James Hounslow, becomes interviewee as Boaz Albaranes, Managing Partner at Mindset Ventures, poses all the important questions. 


    In this episode, Boaz and James tackle the nuanced challenges of sales recruitment in the tech sector, debunking myths and highlighting the importance of strategic timing, market intuition, and the right blend of skills for building effective go-to-market teams. 


    They dissect the critical elements that contribute to successful tech sales hires, emphasizing the significance of understanding market needs and the pitfalls of relying solely on technological prowess for company growth.


    The pair offer practical advice on navigating the complexities of global expansion, cultural adaptation, and the essential balance between sales expertise and tech innovation.

    • 30 min
    Tech Salescraft: The VC Specials, Ep 1 | Daniel Frankenstein, Partner at Joule Ventures

    Tech Salescraft: The VC Specials, Ep 1 | Daniel Frankenstein, Partner at Joule Ventures

    Welcome to the first episode of our VC Special series, where our usual host, James Hounslow, becomes interviewee as Daniel Frankenstein, Partner at Joule Ventures, poses all the important questions. 

    This episode focuses on the dynamics of venture investing in sales teams, particularly the timing and strategy behind hiring sales personnel for startups.

    The pair delve into the challenges and methods of making critical hires, emphasising the importance of founder involvement in sales even after hiring salespeople, and the impact of sales teams on a company's success. 💡

    Thank you to Daniel for embracing the role of host and asking the all-important questions!

    • 41 min
    From First Sale to Big Success | Tech Salescraft with Shane Cough, SaaS Revenue Leader

    From First Sale to Big Success | Tech Salescraft with Shane Cough, SaaS Revenue Leader

    Joining James on today’s episode of Tech Salescraft is Shane Cough, SaaS Revenue Leader.

    In this episode, Shane delves into his entrepreneurial journey from founding a startup to navigating the tech landscapes. He shares insights into the pivotal role of adaptability and market understanding for startups aiming to make a global impact.
    The discussion highlights Shane's strategies for tackling the diverse challenges faced by startups, emphasizing the importance of resilience and the ability to pivot when entering new markets. Shane offers a candid look into the trials and triumphs of scaling a business internationally, providing valuable lessons on leadership, team building, and strategic partnerships.
    Join us as Shane provides a behind-the-scenes glimpse into his daily grind, including the crucial balance of work and life responsibilities.

    • 39 min
    The Engineer-to-CEO Mindset | Tech Salescraft w/ Roee Kriger at Metis

    The Engineer-to-CEO Mindset | Tech Salescraft w/ Roee Kriger at Metis

    Today on Tech Salescraft, James Hounslow is joined by Roee Kriger, Co-Founder & CEO of Metis. 🎙
     
    In this episode, James learns form Roee how you can transition from engineering to the lofty heights of the C-Suite level, where Roee now sits. Roee also shares how he left a larger organisation to help co-found his new vision in Metis.
     
    Not only that, but Roee explores the kinds of customers who support his business and where Metis plans to go in the next 18 months. Lots of exciting things so far and much more in the pipeline for this business.

    • 17 min

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