Tech Salescraft North Starr

On today's episode of Tech Salescraft, James is joined by David Trotter, Senior Vice President at Wysdom.AI.
In this conversation, the pair dissect the art of hiring good salespeople, uncovering CV "red flags" and mastering remote hiring. 


Wysdom.AI is a remote-first workplace. Explore David's insights into the evolving landscape of remote sales and how he identifies a good salesperson he's never met. 

Gone are the days of the 9-to-5; David encourages us to embrace the digital nomad side of the world to "open up a whole different category of candidates" who are hungry to succeed in their own corner of the globe. 


With candid anecdotes and expert advice, this must-listen episode offers insights for both sales professionals and remote workers seeking success in today's fast-paced, connected world.

Joining James on today’s episode of Tech Salescraft is Yoav Nathaniel, CEO and Co-Founder of Silk Security.


In this episode, we delve into Yoav's transformation from a technical background to assuming the role of CEO.


Yoav emphasises that preserving a company culture and hiring with passion and firsthand experience are essential foundations for building a strong and cohesive team that can drive long-term success and innovation.


Tune in to discover how to effectively allocate resources for the growth of a tech startup while unwaveringly prioritising the company's core objectives and goals.

"Persistence, value, and belief are the key ingredients in the recipe for hiring success."

In this episode of Tech Salescraft, host James Hounslow sits down with Yochai Corem, the CEO of Cyberint, to delve into the fascinating journey of a tech leader with an impressive career. 

Yochai shares insights on shaping the cybersecurity landscape, building winning sales teams, and the art of hiring for global success. 

Tune in for valuable lessons on steering through challenges and leading with purpose in the ever-evolving world of tech sales. 

For more episodes please visit: www.thenorthstarr.com 

Joining James on today’s episode of Tech Salescraft is Eliza Foltz, CRO at Pretaa.


Eliza provides a profound glimpse into her life and past experiences that have shaped her journey to Pretaa, a tech start-up dedicated to leveraging technology for the betterment of human well-being, particularly in substance use disorder treatment.


The conversation delves into Pretaa's impactful work and their integration of technology into addiction treatment, as well as their mission, values, and unique challenges.


Eliza emphasizes the importance of hiring individuals with certain key characteristics, including emotional intelligence, adaptability, resilience, and mission orientation. She highlights the significance of diversity of thought, intelligence, and emotional intelligence in building relationships and understanding customers' needs.

"Everybody operates differently. It's about finding out what people's strengths are, what their areas of improvement are, and about coaching them and developing them in the right way..."

Today on Tech Salescraft, James is joined by Kyle Kearns, Vice President and General Manager, Northern EMEA, at Stratio.

Kyle's journey from Databricks to Starburst, and now Stratio, illustrates the power of aligning sales and technical discovery. As they explore the challenges and triumphs of being a sales leader, hear actionable strategies to cultivate a winning sales approach.

Drawing from his experience in both recruitment and sales, Kyle shares valuable insights on learning to sell complex technical solutions, building internal champions, and the power of mentorship. 

The conversation also highlights the importance of coachability, curiosity, and adaptability when transitioning from individual contributor roles to leading successful sales teams.

Joining James on today’s episode of Tech Salescraft is Omri Yacubovich, CEO and Co-Founder of Lama AI.


Omri reflects on his journey, emphasising that starting businesses is what he knows best. 


He believes in a founder's ownership and expertise, advocating that the founder should primarily handle sales and marketing at the early stages, learning and iterating on their product-market fit. 


He approaches the idea of bringing in senior salespeople cautiously, proposing that founders should expand their sales teams in anticipation of growth and only when they have a clearly defined playbook.