The Audible-Ready Sales Podcast

Force Management
The Audible-Ready Sales Podcast

The Audible-Ready Sales Podcast is a weekly show featuring B2B sales leaders and revenue-driving executives, who share their best insights on how a focus on sales effectiveness can help companies increase revenue, improve sales margins and gain market share. It’s presented by Force Management, a leader in building company alignment and equipping sales teams with the ability to execute growth strategies at the point of sale.We’ll cover topics like: Sales Leadership, Sales Transformation, Sales Initiative Results, Sales performance, Adoption and Reinforcement, making quota, high-tech sales, enterprise sales, and so much more.

  1. -37 MIN

    Aligning to Corporate Priorities

    As we approach the end of 2024, many companies are in the process of setting their priorities for the new year. In today’s episode, John Kaplan talks about aligning your solution with the corporate priorities of your customers as opposed to simply a department. He discusses: The need to talk to those with access to discretionary funds.Understanding the problems that you solve and the implications of those problems.Questions that will reveal the initiatives the Economic Buyer prioritizes.Obtaining a comprehensive view of the buying organization and being able to traverse it fluidly.Advice on selling to the CFO. Here are some additional resources: Get MEDDICC Certified on Ascender!Getting to the Economic Buyer | Ascender CourseHow to Get Higher in Your Prospect’s Organization | Ascender ArticleEngaging the CFO | Ascender ArticleOur Best Content on Selling to the C-Suite | Ascender ArticleRise Above the Noise | Ascender VideoSelling to More Decision Makers | Force Management Article Broadening Your Sales Conversations | PodcastAscender Insights: Selling to the CFO w/ Jim Kelliher Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career. Check out the platform here: https://my.ascender.co/Ascender/ Subscribe here: https://my.ascender.co/Ascender/PlanComparison

    20 min
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À propos

The Audible-Ready Sales Podcast is a weekly show featuring B2B sales leaders and revenue-driving executives, who share their best insights on how a focus on sales effectiveness can help companies increase revenue, improve sales margins and gain market share. It’s presented by Force Management, a leader in building company alignment and equipping sales teams with the ability to execute growth strategies at the point of sale.We’ll cover topics like: Sales Leadership, Sales Transformation, Sales Initiative Results, Sales performance, Adoption and Reinforcement, making quota, high-tech sales, enterprise sales, and so much more.

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