Teeth Are Not Tools Marketing for Dentists

Edward Ferguson
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Teeth Are Not Tools Marketing for Dentists Podcast

We’re a fast-growing, digital marketing agency working exclusively with cosmetic dentists throughout the U.S. We’re on a mission to help 500 dentists double their income and dominate their service area by 2026.

  1. Maximize Your Dental Practice's Income: Marketing To College Graduates Are The Key!

    06/05/2023

    Maximize Your Dental Practice's Income: Marketing To College Graduates Are The Key!

    Welcome to Teeth Are Not Tools Marketing, the podcast that provides dental practices with practical marketing tips and insights. We hope you found this episode informative and useful as we discussed the importance of marketing dental services to soon-to-be college graduates. By targeting parents and young adults in this demographic, your practice can tap into a sizable income potential and create lifetime value for your business. To learn more about marketing strategies and tips for dental practices, be sure to download our free marketing checklist at https://www.teetharenottools.com. Thanks for listening, and we'll see you next time on Teeth Are Not Tools Marketing!

    13 min
  2. Unlocking the Wedding Day Magic: Why Dental Practices Must Target Brides-to-Be

    05/25/2023

    Unlocking the Wedding Day Magic: Why Dental Practices Must Target Brides-to-Be

    This week on the Teeth Are Not Tools Marketing™️ podcast, we're diving into the world of weddings and why marketing to brides is crucial. Our host Edward Ferguson shares five tips on how to connect with brides and leverage the wedding industry to build your brand and increase long-term customer loyalty. From networking with other vendors to providing services like wedding-smiles, there are many opportunities to tap into this booming industry. Listen now to discover how to create marketing materials that resonate with brides and set your business up for success. And don't forget to leave a review and let us know what topics you'd like to hear us cover in future episodes!

    14 min
  3. Maximizing Your Dental Practice's Reach with Efficient and Affordable Digital Advertising

    05/02/2023

    Maximizing Your Dental Practice's Reach with Efficient and Affordable Digital Advertising

    Are you looking to boost awareness and reach for your dental practice without breaking the bank? In this episode of Teeth Are Not Tools Marketing, we explore the world of digital advertising, offering insights and tips to help you optimize your marketing strategy. Our expert speaker Edward Ferguson discusses the various platforms available for digital ads, including popular options such as Google ads and Facebook ads. We delve into the importance of creating awareness for your business and how digital ads can help you achieve this goal efficiently and cost-effectively. The episode also covers retargeting, a powerful technique for boosting conversion rates and reducing acquisition costs. We explore the different ways digital ads can be displayed on television and websites, highlighting the benefits of highly focused targeting. Gain a deeper understanding of personalized advertising as we take a glimpse into how Google collects data on our browsing history to show us targeted ads. The speaker offers valuable guidance for working with marketing teams and using the right tools for effective marketing campaigns. Tune in to learn more about the world of digital advertising and how it can benefit your dental practice's growth and success. Download the FREE Dental Marketing Checklist: https://www.teetharenottools.com/free-cosmetic-dental-practice-marketing-checklist/ READ THE BLOG: https://teetharenottools.com/blog/ Learn more about Teeth Are Not Tools Marketing and find resources to build your dental practice: https://teetharenottools.com NOTE: This episode and description may contain affiliate links to products we enjoy using ourselves. If you choose to use these links, this channel may earn affiliate compensation at no additional cost to you. Thank you for your support!

    50 min
  4. Connecting With Cancer Patients: Marketing Strategies For Compassionate Dental Care Part 4

    03/20/2023

    Connecting With Cancer Patients: Marketing Strategies For Compassionate Dental Care Part 4

    If you're struggling to reach new patients, it could be because your focus is too narrow. Instead of relying solely on direct advertising, you may want to consider casting a wider net to reach both patients and patients by proxy. In the conclusion to our conversation with Lena Stoots, we discuss ways that you can connect with patients besides direct advertisement. But that's not all. In addition to widening your patient outreach, it's also important to approach your existing cosmetic dental patients with compassion, especially during these trying times. By doing so, you'll not only improve your office's marketing but also boost your reputation. If you're struggling to attract new patients, don't worry. My name is Edward Ferguson, and I host the Teeth are Not Tools podcast. In my weekly podcasts, I provide actionable steps that you can take to make your dental practice more profitable. So sit back, relax, and enjoy the show. Be sure to subscribe, like, and hit the notification bell so you don’t miss any of our episodes. https://TeethAreNotTools.com/Podcast

    9 min
  5. Connecting With Cancer Patients: Marketing Strategies For Compassionate Dental Care Part 3

    03/13/2023

    Connecting With Cancer Patients: Marketing Strategies For Compassionate Dental Care Part 3

    Do you struggle to reach new patients? Are you afraid that the people who need your services most won’t be able to find your cosmetic dentistry practice? If so, then listen up! In today's episode of The Teeth Are Not Tools Podcast, I talk with Lena Stoots about how cosmetic dentists and cancer patients can connect online. As a dental practice owner, you may face difficulties in getting new patients to walk through your doors. You may even waste a considerable amount of money in your attempts to attract them. I’m your host, Edward Ferguson, and today, I’m going to show you how to approach cosmetic dental patients with empathy during challenging times. By doing so, you can enhance your office's marketing efforts and reputation. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But don’t worry, I’m going to show you what to do! By tuning in to our weekly podcasts, you'll learn the exact steps you need to take to make your dental practice marketing profitable. So, sit back, relax, and enjoy the show! Don't forget to subscribe, like, and hit the notification bell to stay updated on all our episodes.  To access the podcast, head over to https://TeethAreNotTools.com/Podcast.

    7 min
  6. Connecting With Cancer Patients: Marketing Strategies For Compassionate Dental Care Part 2

    03/06/2023

    Connecting With Cancer Patients: Marketing Strategies For Compassionate Dental Care Part 2

    Continuing our conversation from last week, Lena Stoots is back to discuss how your approach to your patients can turn into being a real partner in supporting your patients through their cancer journey while maintaining a profitable dental practice. We also discuss how cancer can affect oral health and the importance of communication between doctors and dentists to ensure patients receive the best care possible. We also explore how marketers can approach individuals with cancer, taking into account their individual experiences and perspectives. I am your host, Edward Ferguson, and I invite you to join me for this informative and engaging episode. Sit back, relax, and enjoy the show, and be sure to subscribe, like, and hit the notification bell so you don't miss any of our future episodes.  Visit our website at https://TeethAreNotTools.com/Podcast for more insightful content.

    11 min
  7. Connecting With Cancer Patients: Marketing Strategies For Compassionate Dental Care

    03/03/2023

    Connecting With Cancer Patients: Marketing Strategies For Compassionate Dental Care

    Have you or your family been impacted by cancer? If you have, then you’ll know that it affects everyone who loves that person. Many friends and family have no idea how to talk to their loved one about their diagnosis. It’s just as difficult if they’re your cosmetic dentistry patient. In this episode, we welcome special guest Lena Stoots to talk about dental marketing and how to connect with patients who have been diagnosed with cancer. Lena, a cancer survivor, shares her perspective on communicating with someone who is going through a diagnosis and the importance of having a support system. She encourages listeners to focus on thinking positively and taking each day as an opportunity to be grateful for the people in their lives and the care they receive. Lena and I also discuss how marketing strategies can be adapted to show empathy and provide support for your patients during difficult times. My name is Edward Ferguson, and I host the Teeth are Not Tools Podcast to provide you with actionable steps to make marketing your dental practice profitable. I invite you to join me for this informative and engaging episode. Sit back, relax and enjoy the show, and be sure to subscribe, like, and hit the notification bell so you don't miss any of our future episodes.  Visit our website at https://TeethAreNotTools.com/Podcast for more insightful content.

    19 min
  8. Activities You Can Use To Scale Up Your Digital Marketing Efforts

    02/07/2023

    Activities You Can Use To Scale Up Your Digital Marketing Efforts

    Ever wonder how some of your competitors post so consistently!?!? It must be really complex and overly expensive right? In this episode I'll talk about batch content creation, scheduling tools and other tactics to give you the ability to compete in the digital marketing landscape. _________________ My name is Edward Ferguson; I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental office marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But, don't worry, I'm going to show you what to do! By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. Be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. https://TeethAreNotTools.com/Podcast Disclosure; TheWebpageSite.com (our company) may recommend products and services as part of paid promotions.

    7 min
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We’re a fast-growing, digital marketing agency working exclusively with cosmetic dentists throughout the U.S. We’re on a mission to help 500 dentists double their income and dominate their service area by 2026.

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