Terra Podcast - Stay Fit, Stay Connected Terra API

Doug Sweeny is the Chief Marketing Officer at ŌURA Health, home of the Oura Ring. He oversees the company's marketing, growth, and brand. In the latest discussion with Kyriakos, they discussed about marketing, brand, and his journey with ŌURA. Doug has led iconic brands like One Medical, Nest, Levi's, Adidas, and General Motors EV1.

0:00 - Introduction
1:57 - Discussion on Doug's career journey and the companies he has worked with.
3:29 - The mission with Nest Labs
4:47 - Shift to healthcare and joining One Medical.
6:03 - Transition to Oura, and why Doug joined
6:48 - Criteria for choosing companies
9:18 - How marketing changes through different stages
11:27 - Initial steps when joining a company as a leader.
13:03 - Deep dive into Oura's mission and branding.
15:39 - Product positioning
19:27 - Partnerships and market expansion
24:42 - Membership strategies and the launch of new features
26:53 - The impact of Oura in the tech community
29:28 - Strategies to enhance word-of-mouth recommendations
31:49 - Women's health
34:28 - Global marketing strategies and adjusting to different markets
36:40 - Expansion through API and partnership integrations
38:24 - How to deal with competitors
41:03 - Leadership and team building
43:53 - Identifying candidate passion and alignment with company mission
45:34 - Personal leadership style and team interaction
47:35 - Future of healthcare and consumer-driven health management




More about Oura ► https://ouraring.com/
More about Doug ► https://www.linkedin.com/in/dougsweeny/

More about Terra ► http://tryterra.co
More Podcasts ►https://tryterra.co/podcast
Twitter ► https://x.com/terraapi
More about Kyriakos Eleftheriou ► https://x.com/kyriakosel

In this conversation, Kyriakos is discussing with Eswar, the Chief Technology Officer for Equinox.



They discuss Eswar's journey at Equinox and the company's technology and user experience evolution. They also delve into the role of data in enhancing the athlete experience and personalizing workouts.



The conversation covers various topics related to fitness coaching, data tracking, nutrition, sleep, technology, company culture, collaboration, scaling teams, and future focus.



Chapters

00:00 Introduction and Background
07:19 - Early technology team and growth
09:39 - Core principles: member acquisition, retention, and revenue
14:41 - Personalized class suggestions and streamlined check-in
16:55 - App integration with club's Wi-Fi
20:51 - Custom content on cardio equipment
22:54 - Data-driven product development
26:58 - Coaching product for strength training
29:01 - Data for fitness progress tracking
33:05 - Live data for real-time coaching
35:14 - Role of technology in coaching
39:27 - Leadership
45:29 - Team Culture
47:34 - Building balanced and diverse teams
51:45 - Future focus on aging, mental health, and nutrition

In our latest podcast, Sokratis, Numan founder and CEO, discusses the company's evolution in the pursuit of improving Men's Health.
He outlines Numan's growth, product innovations, growth channels, and many more
Sokratis looks ahead to technology's potential to revolutionize healthcare with personalized insights and interventions.

More about Numan ► https://www.numan.com/
More about Sokratis ► https://www.linkedin.com/in/sokratispapafloratos/

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More about Terra  ► http://tryterra.co
More Podcasts  ►tryterra.co/podcast
Twitter  ► / terraapi  
LinkedIn  ► / terraapi  

Chapters:

00:00 Introduction and Launching Numan
04:07 Taking a Different Approach to Fundraising
05:29 Introduction of Blood Analysis
08:22 Using a Digital-First Approach
09:21 Expansion into Other Health Areas
11:29 Introduction of Blood Analysis
15:13 Convenience and Ease of Access
20:18 Early Fundraising and Approach for First-Time Founders
25:37 Approach to Distribution and Advertising
30:33 Advertising on the TV
37:22 Future Plans and Evolution of Numan
42:27 Educating Customers and the Future of Healthcare

In the latest episode with Kyriakos, we explore InstaLab with Adora Cheung, who transitioned from personal health struggles to creating a pioneering preventative healthcare company.

Adora discusses how InstaLab is altering the landscape of health diagnostics by making advanced testing more accessible and understandable for everyone.

She emphasizes the importance of proactive health management and how InstaLab's services can empower individuals to take control of their health before issues arise.

The conversation also touches on the challenges within the healthcare system that inspired the foundation of InstaLab and the future directions of health technology. 

Chapters

00:00 Launching Instalab
04:05 Challenges with Traditional Healthcare
09:17 Focus on Cardio Panel
11:05 Biomarkers for Heart Disease
12:47 Recommendations and Legal Considerations
16:22 Longevity and De-risking Chronic Conditions
19:40 Blood Extraction Methods
23:22 Word of Mouth and Organic Growth
25:08 Focus on Founders' Health
26:36 Fundraising and Building a Forever Business
27:24 Building a Sustainable Business Model
29:13 Lessons from Y Combinator
31:23 The Importance of User Feedback
33:07 Characteristics of Successful Founders
34:55 The Role of Quick Decision-Making
35:12 Future Plans for Instalab
37:32 The Potential of Real-Time Data Sensors
39:20 Exciting Technologies in Healthcare
43:55 Changing the Healthcare Landscape
44:01 Company Culture and Hiring
46:01 Hiring for Roles You Don't Understand
47:12 Finding the Right People for Your Team
50:18 The Flaws of the Insurance System
51:33 Questioning Current Healthcare Practices

More about Instalab ► https://www.instalab.com/
More about Adora ► https://twitter.com/nolimits


More about Terra  ► http://tryterra.co
More Podcasts  ►https://blog.tryterra.co/podcast/home
Twitter  ► / terraapi  LinkedIn  ► / terraapi 

In this episode with Kyriakos from Terra, the CEO of the OK Capsule, Dr. Andrew Brandeis shares his journey from naturopathic doctor to founder of a company revolutionizing personalized supplements. 

Dr. Andrew's transition from healthcare practitioner to tech entrepreneur highlights the potential of technology to tailor health solutions.
His vision for the future of supplements and commitment to innovation offers valuable insights into the evolving landscape of health and wellness.

0:00 Intro
1:32 OK Capsule's mission
9:48 Early challenges and breakthroughs
11:18 Lessons in entrepreneurship
13:00 Evolving customer profiles
17:22 Personalizing health solutions
23:10 Impacts on health and wellness
27:30 Quality assurance in supplements
33:46 Future health technologies
36:00 Company culture
44:23 The future of supplements
47:36 Looking backwards from 100 years later

More about OK Capsule ► https://www.okcapsule.com/
More about Dr. Andrew ► https://www.linkedin.com/in/andrew-brandeis/
More about Terra  ► http://tryterra.co
More Podcasts  ►https://tryterra.co/podcast
Twitter  ► / terraapi  
LinkedIn  ► / terraapi  

Dave Wright, the founder of MyZone, discusses with Kyriakos the journey of creating MyZone and the challenges of manufacturing wearable technology. He shares insights on finding the right manufacturer in China and the importance of building strong relationships. Dave also explains the unique B2B approach of MyZone, connecting consumers with fitness facilities. He highlights the impact of MyZone on workouts and the future of the industry being in insights. Lastly, he provides advice for entrepreneurs attending trade shows and emphasizes the importance of having a strong presence. The conversation with Dave Wright from Myzone covers topics such as actionable insights from data, company culture at Myzone, testing for adversity in interviews, and the future of wearable devices.

Takeaways

Myzone focuses on providing actionable insights from data to help users stay motivated and achieve their fitness goals.
Company culture at Myzone emphasizes hard work, avoiding negativity, and having fun.
Testing for adversity in interviews can help identify candidates who can handle challenges and setbacks.
The future of wearable devices may involve continuous biomarkers, smaller form factors, and devices that are fit for specific purposes.

Chapters

00:00 Introduction and Background
01:36 Creating MyZone and Solving Industry Problems
05:10 Expanding into Hardware and Manufacturing Challenges
08:57 Choosing Hardware and Controlling the User Experience
09:17 Finding the Right Manufacturer in China
11:14 Lessons Learned from Manufacturing
16:25 The Importance of Manufacturing Relationships
19:59 Advice for Finding a Manufacturer in China
20:23 Insights on Manufacturing in China
24:02 Dealing with Recalls and Learning from Mistakes
27:43 Telemetry and Displaying Live Data
33:46 B2B Approach and Connecting with Facilities
36:40 Impact of MyZone on Workouts
41:32 Approaching Trade Shows and B2B Sales
53:35 Actionable Insights from Data
01:01:02 Company Culture at Myzone
01:06:16 Testing for Adversity in Interviews
01:08:11 The Future of Wearable Devices


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