Tesla’s Cybertruck Canada Push, Longest Range EVs, Brick and Mortar Boom

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With barely 2 weeks left in the year, we’re covering the extreme measures Tesla is taking to sell Cybertrucks. Plus, we look at the EVs with the longest range and explore how brick and mortar experiences are booming.

Show Notes with links:

• Tesla is taking unprecedented steps to address waning demand for its Cybertruck by repurposing its premium Foundation Series models and turning its attention to the Canadian market.
  • Foundation Series Cybertrucks, the first produced, were priced $20K higher and bundled with premium features, including laser-etched badging.
  • Many of these trucks remain unsold, prompting Tesla to remove the exclusive features to sell them as standard models at a reduced price.
  • Tesla is shipping over 800 Cybertrucks to Canada for homologation (certifying that a product or vehicle meets the necessary standards to be used in a specific region or country), believing the Canadian market offers stronger sales prospects than the U.S.
  • The company is also leveraging discounts, adding the Cybertruck to its referral program, and slashing lease prices in a bid to boost interest.
  • These efforts are straining Tesla's service and collision centers, leading to longer wait times and logistical challenges for existing customers.

• Range anxiety continues to be a significant barrier for many EV shoppers, but manufacturers are addressing these concerns with innovative designs and longer ranges, positioning EVs as practical and compelling options for mainstream consumers.
  • Mainstream consumers are shifting focus from sustainability narratives to tangible benefits like lower ownership costs, charging convenience, and exciting driving experiences, with range emerging as the decisive factor in EV adoption.
  • The top 10 EVs with the longest range are: Lucid Air Grand Touring - 516 miles, Chevy Silverado EV First Edition RST - 440 miles, Rivian R1T Adventure Dual Max - 420 miles, Rivian R1S Adventure Dual Max - 410 miles, Tesla Model S AWD - 402 miles, Tesla Model 3 Long Range Rear-Wheel Drive - 363 miles, Hyundai IONIQ 6 - 361 miles, Mercedes-EQ EQS Sedan - 352 miles, Mercedes-EQ EQS SUV - 339 miles, Tesla Model X AWD - 335 miles.

• In-store shopping isn’t just back—it’s booming. Strengthened by year-round innovations and experiences, brick-and-mortar stores are delivering unmatched value for both consumers and brands.
  • In-store holiday sales are projected to grow 2.5%-3.5% this year, with total spending reaching up to $989 billion, a significant increase from 2023.
  • Immersive attractions, like Natick Mall’s Santa’s Elevator Express, create unique opportunities for brand discovery. Over 5,000 families booked visits before the event even opened, boosting foot traffic by 50%.
  • Experiences like batting cages at Dick’s House of Sport and lifestyle zones like The Green at Oxmoor Center keep shoppers engaged beyond the holidays.
  • Gen Z, the “omnishopping” generation

Hosts: Paul J Daly and Kyle Mountsier

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