TGB - Ep. 21 - "Breaking in the News - Build Buzz for Your Brand" Author Alison Maloni

I was delighted when Alison accepted my invitation to be a guest on my podcast! I learned she had a new book coming out about how to build your brand and knew she would be a fantastic guest for my listeners. Alison is a huge advocate for women supporting and cheerleading for other women, which is one of the many reasons I wanted to support her book launch and get her on the show!

Alison shares what her journey was like as a first time author writing her book and the pros and cons of traditional vs. self vs. hybrid publishing. She shares great tips on how to maximize creating video content and how many CEO's just don't understand the amount of work and the importance of committing to using social media to successfully build your brand. She talks about the importance of authenticity and always being aware of the impact, both good and bad, that can result from what we post online and why organizations need to have a PR Crisis plan in place long before there's even an issue. We talk about the pressure in broadcast media, particularly on women, as to physical appearance, weight, and the expectation to maintain an almost impossible standard in an industry ripe with ageism. We talk about when the haters come (whenever you shine your light they are guaranteed to surface), how other women can be THE WORST in that regard, how social media has contributed to keyboard warriors and how to handle them when they come for you. We also talk about the stress of raising our daughters with so much social media around them and how to help them navigate the anxiety, bullying and exclusion that often comes with it.

We are joining forces to create a fabulous giveaway as a way to thank my listeners and anyone who purchases Alison's book - be sure to visit Alison's website to purchase her new book & follow us both on Social Media to learn how to enter our giveaways!

Thank you for listening!

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ABOUT MY GUEST

Alison Maloni is the CEO of Alison May Public Relations and contributor/anchor for NEWSMAX MEDIA, INC. She's an acclaimed keynote speaker, moderator, and media relations expert. The CEO and President of Alison May Public Relations is a well-respected publicist among reporters, producers, and editors around the world because of her understanding of what journalists want and need.

Alison's new book "Breaking in the News: Build Buzz for Your Brand" is now available for purchase. In her book, Alison teaches everything you need to know about building your brand, be it personal or business.

She breaks down how to get the media’s attention when they are receiving hundreds of pitches a day, and once you get the call to be interviewed, you will learn how to prepare for your interview, what to wear, and how to look like a pro on television - which she always seems to do effortlessly!

FIND MY GUEST HERE

Website: Alison May Public Relations

Amazon: "Breaking in the News - Build Buzz For Your Brand"

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YOUR HOST: Michelle Horlbogen

HER MISSION: To foster civility, respect, and integrity (with a dash of sartorial elegance) in the boardroom and beyond.

HER STORY: Two days after reporting ethical concerns to her employer, Michelle was fired. Six months later, she launched The Gentlewoman Boss website and podcast as a platform to support others facing adversity in