Letting the cameras go behind the scenes of a company is always a risky strategy - but did it pay off for Thames Water? David Yelland and Simon Lewis assess whether BBC2's Thames Water: Inside the Crisis is a PR victory or a PR disaster for the much maligned utility. The frontline staff emerge as heroes, but is the real story being told?

Also, how bad PR can kill a business - will the Tesla brand survive being tainted by Elon Musk?

And how Prince William is using Aston Villa and football as soft Royal power. Beware - fake it at your own peril.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4