That’s My Personal Business

Eden Strader
That’s My Personal Business

“Our personal lives and businesses are so intertwined” - said everyone ever with no further details. That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more. Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business. It’s time for you to learn how to do the same.

  1. -2 J

    How to Shift Your Brand to Attract Your Dream Clients with Hannah Gunnell

    In this week’s episode, we’re diving deep into the world of film photography and creative transformation with the incredibly talented Hannah Gunnell of Ramble Free Photo Co. Hannah opens up about her journey from a thriving but misaligned digital photography business to finding her true artistic voice by incorporating film photography into her client work. She shares how she overcame fears of shifting her branding and pricing, redefined her workflow, and ultimately created a business that brings her joy while better serving her clients. If you’ve ever wondered how to pivot in your career or integrate more of your personal passions into your work, this episode is packed with wisdom and actionable advice!   Hannah's websites: https://ramblefree.com/ https://www.ramblefreestudios.com/   Hannah's IG: https://www.instagram.com/ramblefreehannah/   Film 101 free guide! https://www.ramblefreestudios.com/filmfreebie   Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   You've got questions, I've got answers. Book an hour of coaching for tailor-made strategy on refining your craft. Let's put our heads together! https://edenstrader.com/mini-mentoring   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    50 min
  2. 6 JANV.

    How to Stay Consistent in an Ever-Changing Industry with Carmen Lopez

    This week, we’re chatting with Southern California wedding photographer Carmen Lopez about navigating trends while staying true to your brand. From the rise of film photography to the importance of capturing real, meaningful moments, Carmen shares her insights on maintaining consistency in an ever-changing industry. Carmen also dives into the value of connection, both in her photography and with her clients, and how staying genuine has shaped her career. If you’re a creative looking to balance trends with timelessness, this episode is for you!   Follow Carmen on IG: https://www.instagram.com/carmenlopezphoto/ Carmen's website: https://www.carmenlopezphotography.com/   Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    46 min
  3. 16/12/2024

    How to Plan Your 2025 Marketing Strategy

    We’re diving into the art of intentional marketing planning for 2025! Whether you're a creative entrepreneur navigating a slower season or ready to build a strategy that works for you, this episode is packed with actionable advice. From reflecting on the lessons of 2024 to balancing short-term and long-term marketing tools, we cover it all. Learn how to align your marketing with your personality, focus on platforms that energize you, and create repurposable content to streamline your efforts. Plus, hear our top tips for leveraging Instagram, Pinterest, and SEO effectively in the year ahead. As we say goodbye to 2024 and prepare for a fresh start, this episode is your guide to making the most of December’s slower pace! Discover how to audit your current marketing strategy, craft a core content plan, and future-proof your business in an ever-changing digital landscape. Don’t miss this jam-packed episode that’s all about simplifying your strategy, working smarter, and setting your business up for success!   How to work with me right now:   BECOMING - for the creative who's sick of survival and ready to build a business that not only fulfills them, but fulfills their lives outside of the business itself. Come fill out an application and we can hop on a free consult call! https://edenstrader.com/creative-business-coaching-for-entrepreneurs   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   Are you ready to master the art of profitable Pinterest marketing? Come dive in to our best-selling Building a Profitable Pinterest guide! https://edenstrader.com/how-to-use-pinterest-to-market   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    36 min
  4. 03/12/2024

    2024 Recap: Growth, Burnout, and Big Plans Ahead

    It’s December, and we’re wrapping up 2024 by taking a look back on this past year. From tackling burnout and rediscovering joy in business to navigating new paths in life, we’re exploring what it means to align your work with the person you’ve become. Whether you’re curious about finding passion projects, rethinking your goals, or simply reflecting on your journey, this episode is packed with insights to help you plan for 2025 with intention and clarity. If you’ve ever wondered about pivoting your career, experimenting with new ideas, or making space for the unexpected, this episode is for you. Tune in to join the conversation as we close out the year with purpose, reflection, and a whole lot of excitement for what’s next!   How to work with me right now:   Book a VIP Day to have your own personalized workshop - Let me help you have a successful 2025! https://edenstrader.com/vip-coaching-days-for-creatives-1   BECOMING - for the creative who's sick of survival and ready to build a business that not only fulfills them, but fulfills their lives outside of the business itself. Come fill out an application and we can hop on a free consult call! https://edenstrader.com/creative-business-coaching-for-entrepreneurs   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   Come browse the shop! From our best selling Indoor and Artificial Light course to the popular Calling All Brands course, we have incredible education for photographers and creatives. https://edenstrader.com/the-best-education-resources-to-better-your-business#galleries   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    42 min
  5. 26/11/2024

    Paid Ads 101 for Creatives: Tips from Jess Partridge to Scale Your Business

    Ever wondered when the right time is to invest in paid ads? In this episode, marketing strategist Jess Partridge breaks it all down, sharing the ultimate checklist you need before diving into paid advertising! Jess is a digital and social media marketer from Sydney, Australia. She started her own boutique marketing agency specializing in paid ads over 7 years ago, helping e-commerce and service-based businesses scale from 5-figure months.  From nailing your organic sales strategy to setting up email funnels and nurture sequences, Jess emphasizes why having your ducks in a row is crucial. Whether you're a creative service provider or an entrepreneur scaling your business, she offers actionable insights to help you avoid the “paid ads trap” and ensure your investment pays off! Jess gives tips on maximizing ad spend, testing strategies, and leveraging platforms like Facebook and Instagram to attract your dream clients. Come listen!   Find Jess on IG: https://www.instagram.com/jessolutionmarketing/ https://www.instagram.com/itsjesspartridge/   Shop our Black Friday sale - 50% off our entire shop! Use code "BLACKFRIDAY" https://edenstrader.com/the-best-education-resources-to-better-your-business#galleries   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    31 min
  6. 18/11/2024

    How to Build an Effective Instagram Marketing Strategy with María Oliva

    We're talking all things marketing this month and this week we're speaking to María Oliva, the founder of SMS Media. Maria dives deep into practical strategies to make Instagram marketing manageable (and even fun!) From rethinking Instagram as an online networking party to discovering the power of batching content creation, Maria shares her expertise on planning posts without the last-minute scramble. Plus, learn how a simple 15-minute daily strategy can transform your online presence and build genuine connections. Listen to this episode to discover how to refresh your content ideas, go back to basics, and show up authentically while setting boundaries. Whether you’re looking to better manage your time, organize content ideas, or nurture your audience, this conversation is packed with actionable takeaways to help you show up consistently and confidently on Instagram! María is dedicated to empowering wedding vendors across the U.S. to have fun with social media and gain time back to spend with their loved ones—and rest, without stressing over Instagram. Whether through outsourcing, strategy sessions, or lower-level services like hashtag vaults and bio optimizations, María ensures that managing social media feels light and sustainable.   Find Maria on IG: https://www.instagram.com/mariaolivasocial/ The Complete Small Business Growth Guidebook: https://www.amazon.com/gp/aw/d/1961493462/ref=tmm_pap_swatch_0?ie=UTF8&qid=&sr=   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    30 min
  7. 11/11/2024

    How to Use TikTok to Grow Your Business with Sarah Weiss

    November is all about MARKETING! And to get started, we’re speaking to Sarah Weiss, a business mentor and content marketing strategist specializing in short-form video (specifically TikTok!)  We explore what it means to embrace experimentation over rigid strategies and why some of the simplest, unscripted content can make the biggest impact when it comes to TikTok marketing. It’s not about creating a “perfect” polished piece every time; rather, it’s about being yourself and showing up in a way that resonates with your audience. Whether you’re a business owner, creator, or just starting out, this episode will inspire you to experiment and find what works!   Find Sarah online: TikTok: https://www.tiktok.com/@onbrandbysarah?_t=8rEMlGDpNG4&_r=1 Instagram: https://www.instagram.com/onbrandbysarah/ The Cozy Content Corner Podcast: https://podcasts.apple.com/us/podcast/the-cozy-content-corner/id1681417619   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    37 min
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113 notes

À propos

“Our personal lives and businesses are so intertwined” - said everyone ever with no further details. That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more. Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business. It’s time for you to learn how to do the same.

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