That Solo Life: The Solo PR Pro Podcast

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That Solo Life: The Solo PR Pro Podcast

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners.

  1. HACE 6 H

    That Solo Life Episode 277: Quick Things to Check Off Before the Year Ends

    That Solo Life, Episode 277: Quick Things to Check Off Before the Year Ends In This Episode  In this episode of That Solo Life , Karen Swim, APR and Michelle Kane discuss a few simple tasks that solo business owners need to consider as the year comes to a close.  The co-hosts kick off the discussion with information about the Corporate Transparency Act and the necessity for business owners to complete their BOI filing. Karen emphasizes the ease of the process, sharing her own experience and encouraging listeners not to overlook this important legal requirement. Karen and Michelle also touch on the significance of health insurance during this time of year, urging our audience to consult with insurance brokers to find better plans that suit their needs and potentially save them money. Transitioning into broader industry discussions, they address the noticeable decline in viewership for major news outlets and the cultural shift towards mental self-care. The co-hosts explore how this trend impacts PR professionals and the challenges they face in reaching audiences who are increasingly disengaged from traditional media. Karen highlights the need for creativity and agility in our communication strategies, suggesting that we look beyond conventional methods to connect with our clients and their audiences. In the episode, Michelle and Karen also discuss the importance of community building in our marketing efforts. With people feeling more isolated than ever, they emphasize the value of creating spaces for connection and engagement. Whether through local events or user groups, listeners are encouraged to think about how they can foster community. The episode wraps up with a reminder of the actionable steps you can take before the year ends, including completing your BOI filing and securing appropriate health insurance. Listeners are invited to share their thoughts and ideas for future topics, reinforcing the sense of community within the solo PR profession. Join us for this insightful conversation as we navigate the challenges and opportunities that lie ahead in 2025 and beyond. Don't forget to check out Solo PR Pro for more resources and support in your solo journey! Episode Timeline 00:00:00 - Introduction to That Solo Life Podcast Join Michelle Kane and Karen Swim as they kick off the episode, discussing the countdown to the end of the year. 00:01:00 - Corporate Transparency Act and BOI Filing A discussion on the importance of the BOI filing under the Corporate Transparency Act and tips for completing it efficiently. 00:03:30 - Health Insurance Tips for Solopreneurs Karen shares insights on the benefits of working with an insurance broker to find better health insurance plans. 00:06:30 - The Impact of News Consumption on PR Exploration of the decline in news viewership and its implications for PR professionals in reaching audiences. 00:09:30 - Challenges in Media Engagement Discussion on the difficulties of engaging audiences who are tuning out traditional media sources. 00:12:00 - Creative Approaches to Storytelling The importance of storytelling in PR and how to connect with audiences on a personal level. 00:15:00 - Building Community and Engagement Strategies for creating community connections and engaging customers beyond traditional marketing methods. 00:17:30 - Conclusion and Call to Action Wrapping up the episode with reminders for listeners to complete their BOI filing and health insurance tasks, and encouraging community engagement. Resources: Beneficial Ownership Information - Online quiz and filing Health Care information for the self-employed: Healthcare.gov Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

    18 min

  2. 25 NOV

    Heart And Humanity: Delivering Authentic Messages In the AI Age

    That Solo Life, Episode 276: Heart And Humanity: Delivering Authentic Messages In the AI Age In this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the intersection of technology, nostalgia, and the human experience, particularly in the context of recent advertising trends and societal shifts. The conversation kicks off with discussion about a recent Coca-Cola commercial that was created using AI technology. The hosts note that the commercial has been criticized by some viewers as being "creepy" and lacking the human touch that people expect from holiday advertisements.,  highlighting a growing discomfort with artificial intelligence in creative spaces.  The discussion examines the tension between the increasing use of AI in creative fields and the desire for authenticity and emotional connection in advertising and media.  In spite of the advancements in technology, audiences still crave authentic, human-generated content, especially during the holiday season when emotions and traditions run deep. Turning from the implications of AI in our lives, the discussion touches on the broader context of economic challenges facing various industries. Companies are cutting back on familiar products and brands, leaving consumers feeling unsettled. Public Relations professionals must consider the importance of maintaining human connection and authenticity in our communications, especially as we face a landscape filled with misinformation and distrust. The hosts also touch on the broader challenges communicators face in an environment of misinformation and political polarization, emphasizing the importance of honesty, transparency, and finding ways to build trust with audiences.  There is an urgent need for tools and regulations that can help combat misinformation, particularly in the context of the mental health crisis affecting younger generations. The conversation shifts to the responsibility of brands to engage in meaningful dialogue and foster trust with their audiences. The episode concludes on a hopeful note, reminding us that despite the complexities of modern life, people still yearn for warmth, nostalgia, and genuine human connection. Join us as we explore these pressing issues and reflect on how we, as communicators, can deliver factual information infused with heart and humanity. We invite you to share your thoughts and feedback, and encourage you to spread the word about our podcast. Thank you for tuning in to That Solo Life! Episode Timeline 00:00:00 - Introduction to That Solo LifeWelcome and introduction of hosts Michelle Kane and Karen Swim. 00:00:12 - Monday MusingsDiscussion about the challenges of Mondays and the unpredictability of the week. 00:00:39 - Coca-Cola's AI CommercialOverview of the controversial AI-generated Coca-Cola commercial and audience reactions. 00:01:20 - The Human Element in MarketingExploration of the importance of human-generated content and emotional connection in advertising. 00:02:30 - The Evolution of Technology and AIReflection on how AI has transitioned from science fiction to reality and its implications. 00:03:42 - Consumer Sentiment and NostalgiaDiscussion on consumer preferences for authentic experiences and nostalgia during the holiday season. 00:05:20 - Industry Challenges and Cost-CuttingExamination of cost-cutting measures in various industries and their impact on consumers. 00:07:15 - The Role of CommunicatorsThe importance of communicators in addressing misinformation and building trust. 00:08:37 - Navigating Distrust in AudiencesStrategies for reaching audiences that distrust institutions and media. 00:10:46 - The Need for Diverse PerspectivesConcerns about the loss of diverse opinions and the implications for society. 00:11:44 - Truth and Transparency in CommunicationThe necessity of honesty and transparency in brand communication. 00:12:58 - Protecting Against MisinformationDiscussion on the need for tools and regulatio

    17 min

  3. 18 NOV

    Get Proactive with Acquiring New Clients

    In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss strategies for solo PR professionals and marketers to improve their own business development and marketing efforts.

    15 min

  4. 11 NOV

    Five Things Solo PR Pros Should Do Before The New Year

    That Solo Life, Episode 274: Five Things Solo PR Pros Should Do Before The New Year   In This Episode The final quarter of the year is here, and we are all sprinting toward the finish line. But before we close the books on 2024, there are a few things to do to prepare for 2025. In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane cover five things to do (and think about) before we close the books on this year. Karen and Michelle kick off the discussion by highlighting the Corporate Transparency Act and the BOI reporting requirements that came into effect this year. Many small business owners may not be aware of these obligations, so they emphasize the simplicity of the filing process and encourage listeners to complete it before the year ends.  The co-hosts then turn the focus to the importance of defining and understanding your values as business owners. Consumers increasingly prioritize corporate values in their buying decisions. This consideration is not limited to B2C companies but impacts B2B as well.Michelle and Karen discuss having a clear set of values  for your Solo PR business. Values can guide decision-making and attract the right clients.  The conversation then moves to the critical topic of Key Performance Indicators (KPIs) and analytics. Listeners  are urged to become comfortable with understanding how PR  impacts client KPIs and using those metrics to demonstrate value.  Pricing models are evolving as companies adapt to marketing conditions. Michelle and Karen discuss the need for flexibility in pricing strategies, particularly in light of changing client needs and economic uncertainties. They discuss the need to have a range of pricing options available such as project-based pricing and flexible retainer options to better align with client expectations and your own financial stability. Finally, the hosts address the integration of AI into our workflows. They discuss the importance of distinguishing between using AI as a tool versus relying on it to produce work independently. We emphasize the need for ethical considerations and transparency when using AI, as well as the importance of verifying information sourced through AI tools. Throughout the episode, Karen and Michelle aim to equip listeners with actionable insights and strategies to navigate the complexities of running a solo business. They encourage everyone to take proactive steps, from filing necessary reports to refining pricing strategies, all while maintaining a focus on values and data-driven practices. We hope you find value in our discussion and encourage you to share this episode with fellow PR pros and marketers. Don't forget to check out soloprpro.com for more resources to help you build a better business. Thank you for joining us on this journey, and we look forward to connecting with you in our next episode! Episode Timeline 00:00:00 - Introduction and Q4 Reflection  00:01:30 - Corporate Transparency Act and BOI Reporting  00:05:04 - Understanding Your Values  00:10:45 - The Importance of KPIs and Analytics  00:15:12 - Pricing Strategies for 2025  00:20:22 - AI Disclosure and Ethical Use  00:21:33 - Conclusion and Call to Action Resources: Corporate Transparency Act Beneficial Owner Information Filing AMEC Guide to Measurement G2 PR Measurement Post  How to Create an AI Usage Policy Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

    21 min

  5. 4 NOV

    Being a PR Pro in the Age of Mistrust

    That Solo Life, Episode 273: Being a PR Pro in the Age of Mistrust In this Episode   In this episode of That Solo Life, co-hosts  Karen Swim, APR and Michelle Kane discuss the pressing issues of declining trust in institutions and how it impacts the practice and perception of the public relations industry.    The co-hosts discuss how the lack of trust has allowed for the proliferation of false narratives, making the PR professional's job more difficult and vital than ever. They emphasize the importance of PR professionals in protecting brand reputation, serving as strategic counselors, and being the crafters of the story that companies present to their audiences. The speakers call for the PR industry to do a better job of elevating the value and expertise of PR professionals, who possess crucial institutional knowledge and the ability to navigate the complex trust landscape.   Karen and Michelle kick off the episode with a look at the alarming decline in trust across various institutions, as highlighted by the Edelman Trust Barometer. Karen points out that this erosion of trust has led to a fragmented reality where individuals cling to beliefs that align with their perceptions, often disregarding factual information. This phenomenon is exacerbated by the rise of misinformation, which has become rampant in our digital age. The discussion explores how the internet, while a powerful tool for communication, has also created a level playing field for the spread of both truth and falsehoods.   PR professionals recognize the critical importance of their role in combating misinformation and maintaining brand trust. The work of PR pros goes beyond simply securing media placements; they are the storytellers who shape how organizations present themselves to the world. However, the hosts acknowledge the challenges faced in educating clients and the public about the true value of public relations.   Throughout the episode, Karen and Michielle  highlight the necessity of having skilled communicators who can navigate crises and manage brand reputation. We stress that the decisions made today will have long-lasting effects, and without a strong PR strategy, organizations risk losing the trust of their audiences, including their own employees.   Karen and Michelle  reflect on the unique expertise that comes from years of experience in the field. They advocate for the need to elevate the perception of the PR profession and ensure that our voices are heard. Listeners are encouraged  to share their thoughts and questions, and reminded of the vital role they play in shaping narratives and fostering trust in an increasingly complex world. Episode Timeline 00:00:00 - Introduction to That Solo LifeWelcome and introduction of hosts Michelle Kane and Karen Swim. 00:01:00 - The Decline of Trust in InstitutionsDiscussion on the decreasing trust in organizations and institutions over the past decade. 00:02:30 - Misinformation and Its ImpactExploration of how misinformation spreads and its relationship with the lack of trust. 00:04:00 - The Role of Critical ThinkingThe importance of critical thinking in discerning truth in the age of misinformation. 00:05:30 - The Challenge of IdeologiesHow deeply held beliefs complicate the public relations landscape. 00:06:30 - The Importance of PR in Crisis ManagementThe vital role of public relations in protecting brand reputation and managing crises. 00:08:00 - Understanding the Role of PR ProfessionalsDiscussion on the misconceptions about public relations and the need for better understanding of the profession. 00:09:30 - The Value of Storytelling in PRThe significance of storytelling in communicating a brand's identity and values. 00:10:30 - Elevating the PR ProfessionThe need for the public relations industry to advocate for itself and improve public perception. 00:11:30 - The Long-Term Impact of Trust ErosionThe potential long-term consequences of declining trust on organizations and society. 00:12

    16 min

  6. 28 OCT

    Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald

    That Solo Life, Episode 272: Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald In this Episode In this episode of That Solo Life , we had the pleasure of welcoming Paula MacDonald, a dynamic solo PR practitioner with a fascinating background in film production and technical theater. As the Principal Consultant of ImageSuite PR in St. Petersburg, Florida, Paula has successfully transitioned from an aspiring student filmmaker to a creative force in the public relations industry. Her unique storytelling skills, honed at the prestigious USC School of Cinematic Arts, allow her to serve a diverse range of clients in professional services, hospitality, sports, and agriculture. During our conversation, Paula shared her inspiring journey and how her unconventional path has enriched her career in PR. We discussed the importance of diverse backgrounds in the field and how they can enhance creativity and adaptability. Paula also highlighted her involvement in the APR program, emphasizing how it provides a valuable framework for PR professionals looking to develop their careers. One of the most exciting parts of our discussion was Paula's newfound passion for skateboarding, which she embraced after watching Tony Hawk's documentary. She candidly shared her experience of overcoming fears and self-limiting beliefs as she learned to skateboard as an adult. Paula's journey into this thrilling hobby not only brought her joy but also helped her manage anxiety and connect with a new community. We explored how Paula's skateboarding hobby has influenced her professional life, encouraging her to take measured risks and embrace new challenges. She emphasized the importance of hobbies for personal growth and mental well-being, reminding us that pursuing interests outside of work can lead to greater creativity and clarity in our professional endeavors. In addition to her skateboarding journey, Paula discussed her commitment to addressing gender inequity in the sport. She founded a nonprofit organization called Girls Skate Inc., aimed at bringing more girls and women into skateboarding. Through organizing events at the Skate Park of Tampa, Paula has successfully created a supportive community that fosters friendships and encourages participation among women of all ages. As we wrapped up the episode, Paula shared her future aspirations, including her interest in puppetry and how she plans to combine her passions for skateboarding and early childhood education. Her enthusiasm and dedication to making a difference are truly inspiring. This episode is a reminder that it's never too late to pursue new interests and that our hobbies can significantly enrich our lives, both personally and professionally. We encourage our listeners to embrace their passions and explore the possibilities that come with stepping outside their comfort zones. Join us for this uplifting conversation with Paula MacDonald, and be inspired to take on new challenges in your own life!   About Paula MacDonald Paula MacDonald's journey from aspiring student filmmaker to solo PR practitioner is a story of adaptability and creativity. With a background in technical theatre and a degree in film production from the prestigious USC School of Cinematic Arts, Paula brings a unique perspective of visual communication and storytelling to her PR work. As the principal consultant of Image Suite PR in St. Petersburg, Florida, Paula leverages her storytelling skills to serve clients in professional services, hospitality, sports, and agriculture. Her leadership in PRSA, both at the chapter level and nationally, underscores her commitment to the public relations industry and to independent practitioners. You can connect with Paula on her website, LinkedIn. Follow Girls-Sk8 online or Instagram. Episode Timeline 00:00:00 - Introduction to That Solo Life Podcast00:00:13 - Meet Paula MacDonald00:00:46 - From Film Production to PR00:02:40 - The Value of Diverse Backgrounds

    23 min

  7. 21 OCT

    Why and How to Raise Your Solo PR Rates

    In this episode of That Solo Life co-hosts Karen Swim, APR and Michelle Kane welcome back one of their favorite guests, Chip Griffin, from the Small Agency Growth Alliance. The episode centers around a crucial topic for PR professionals and marketers who work independently: raising rates.

    28 min

  8. 14 OCT

    Why We Need Truth Over Politics in a Crisis

    That Solo Life, Episode 270: Why We Need Truth Over Politics in a Crisis In this Episode   Recorded in the aftermath of Hurricane, this episode of "That Solo Life" podcast looks at the issue of misinformation in the wake of a crisis. Hosts, Karen Swim, APR and Michelle Kane  examine the real world impact of mis-, mal- and disinformation during a regional crisis.   The hosts emphasize the need to avoid misinformation and politicization during such crises. They also emphasize the importance of having a decision framework in place to help clients navigate appropriate responses and avoid opportunistic behavior. The discussion underscores the role of PR professionals in informing the public, educating on discerning fact from fiction, and mobilizing practical assistance for those in need. The discussion examines the rampant misinformation that often surfaces during crises, stressing. the need for accurate information  Karen and Michelle assert that a human crisis should not be politicized. The importance of providing factual support to those in need rather than engaging in political games or spreading false narratives is stressed.  Listeners are reminded of the importance of being a reliable source of information and support during crises. We encourage PR pros to step up, educate the public, and focus on helping those in need. We express our gratitude to our listeners for their dedication to the profession and invite them to share their thoughts and feedback. Join us as we navigate these critical conversations and strive to uplift our communities in times of need. Thank you for tuning in to That Solo Life! Episode Timeline: 00:00:00 - Introduction and Acknowledgment of Hurricane HeleneThe hosts introduce themselves and express their support for those affected by Hurricane Helene. 00:01:10 - Support for PR Pros Affected by the HurricaneDiscussion on the importance of community support for PR professionals impacted by the disaster. 00:02:11 - Addressing Misinformation During CrisesThe hosts emphasize the need to combat myths and disinformation during crises, highlighting the importance of accurate information. 00:03:53 - The Importance of Truth in CommunicationA conversation about the erosion of trust in institutions and the necessity of truthful communication in PR. 00:05:22 - The Role of PR Professionals in Educating the PublicDiscussion on how PR pros can help the public discern fact from fiction and find reliable resources. 00:06:27 - Disasters Are Not PR OpportunitiesThe hosts express their frustration with brands leveraging disasters for marketing purposes. 00:07:35 - Humanitarian Focus Over MarketingA call to action for organizations to focus on genuine help rather than opportunistic marketing during crises. 00:09:32 - The Need for a Decision Framework in PRThe importance of having a decision-making framework to guide clients in responding to crises appropriately. 00:12:14 - The Role of PR Professionals as Safety PatrolsThe hosts liken their role to that of safety patrols, emphasizing their responsibility to guide clients through challenging situations. 00:13:01 - Conclusion and Call to ActionWrapping up the episode with encouragement for PR pros and a reminder to share the podcast and provide feedback. Resources: Carnegie Endowment for International Peace: Disaster-Related Misinformation Isn’t Unique to Helene and Milton Institute for Strategic Dialogue: Hurricane Helene brews up storm of online falsehoods and threats FEMA.gov: Addressing Hurricane Helene Rumors and Scams Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

    13 min
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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners.

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