41 min
The $4B Demand Gen Formula with Joy Corso, CMO of Vonage Pipeline Visionaries
-
- Marketing
This episode features an interview with Joy Corso, CMO of Vonage, a $4B global leader in cloud communications that helps businesses accelerate their digital transformation. Joy has more than 25 years of leadership experience in marketing and communications roles across multiple industries. Just last year she was recognized as one of the Top 50 Most Powerful Women in Tech.
On this episode, Joy shares why she likens her digital demand gen team to brilliant mad scientists, and explains why your greatest competition as a marketer is not your traditional competitor, but rather your customer’s last great experience.
This episode features an interview with Joy Corso, CMO of Vonage, a $4B global leader in cloud communications that helps businesses accelerate their digital transformation. Joy has more than 25 years of leadership experience in marketing and communications roles across multiple industries. Just last year she was recognized as one of the Top 50 Most Powerful Women in Tech.
On this episode, Joy shares why she likens her digital demand gen team to brilliant mad scientists, and explains why your greatest competition as a marketer is not your traditional competitor, but rather your customer’s last great experience.
41 min