The 2023 London Wine Fair to analyse all empty bottles to asses reusability

The London Wine Fair 2023 (LWF23) is partnering with the Porto Protocol and Sustainable Wine Solutions to collect data by analysing the estimated 30k empty bottles consumed at the fair. The data sample will be used to inform reusable wine bottle schemes, in an effort to reduce carbon emissions. Reusing bottles is not new but is currently underutilised. It is also a pragmatic way to engage wine producers and consumers in moves towards sustainable and circular economy based solutions.

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