The 3 Truths About Multiple Revenue Streams

In this episode, we dive deep into a crucial topic for indie record labels: multiple revenue streams.

Presented by Infinite Catalog - http://www.infinitecatalog.com

The traditional ways of making money—selling records, streaming income, or sync licensing—are becoming harder to rely on. So how do successful labels sustain themselves?

We uncover three truths about building multiple revenue streams:
1️⃣ Diversifying is key to success and financial sustainability.
2️⃣ It takes time, innovation, and iteration—this is not an overnight process.
3️⃣ Combining traditional and non-traditional income sources is a winning strategy.

Using real-world examples from major companies like Disney and creative approaches from labels in our community, this episode is packed with actionable insights to help you reimagine your revenue potential.

Whether you’re just starting your label or looking to make it sustainable, this episode will inspire you to think creatively, iterate, and explore what works for you.

💡 Takeaway: Focus on these three actions—do more of what’s working, do it better, and try something new.

Getting Started

To uncover your unique opportunities, ask yourself these questions:

1. What can I do that no other record label is doing?

2. What can I adapt from other industries that record labels typically don’t use?

3. How can I improve or expand what I’m already doing?

4. What areas of the music industry am I most passionate about?

5. What skills or resources do I have that can generate income?