The 7 Deadly Sins of Building a Contractor Business - 05 - Sin #3 – I’m the Expert and I Know What My Customers Need

Sin #3 – I’m the Expert and I Know What My Customers Need
(Or as one contractor, a rather cut and dry fellow, put it, “Even if my customers had a mind, they couldn’t make it up!”)
In the entire world of business there is only one way to make money: Find out what people want and sell it to them. Period. End of story.
But so many contractors fall into the trap of completely bypassing what the customers want and head directly into what the contractor thinks they need!
Look, your knowledge of your trade is critical, and you may offer the best option based on your informed opinion – but if you are not offering something your clients really want, they will not hire you; or worse, if they do hire you, they will not like you very much once the job is completed... and they will tell their friends! Listen for more!