The 80/20 Blueprint for Smarter, More Profitable Real Estate Marketing with Jaren Barnes

In this episode of REI Marketing Weekly, I sit down with Jaren Barnes from Land Maverick Society to dive deep into the art and science of land investing. Jaron unpacks his strategic approach using the 80/20 principle, revolutionizing how to market and close deals efficiently. We discuss the importance of focusing on what truly drives results and how applying the 80/20 concept can make you unbeatable in marketing and sales. Jaren also shares powerful insights on building genuine connections with sellers and how these relationships can lead to more successful and profitable transactions.

We cover everything from smart compliance techniques for text marketing to a compelling story of how deeper engagement with a seller led to a $5,000 savings on a land deal, despite a competing higher offer. You’ll learn the significance of customizing your communication to match the seller’s personality, using a thoughtful and structured sales process, and leveraging compliant and effective text marketing.

Timeline Summary

[0:00] - Introduction

[1:30] - Introduction to Jaron Barnes and his unique perspective on land investing.

[4:15] - Understanding the 80/20 principle and its application to marketing and sales.

[8:45] - The story of how Jaron’s method saved $5,000 on a deal by building seller rapport.

[14:00] - Breaking down effective and compliant text marketing strategies.

[18:30] - How Jaron structures his business with minimal resources but maximum efficiency.

[23:15] - The critical role of customizing your approach to different seller personalities.

[30:00] - Key takeaways on optimizing your sales process for better outcomes.

Key Takeaways

1. Master the 80/20 Principle: Focus on the actions that yield the greatest impact to streamline your processes.

2. Build Genuine Connections: Authentic relationships with sellers can lead to better deals and long-term success.

3. Practice Smart Text Marketing: Use compliant platforms like Launch Control to maintain ethical and legal standards.

4. Adopt a Structured Sales Process: Qualify leads carefully to maximize efficiency and effectiveness.

5. Adapt Communication Styles: Tailor your approach to each seller’s personality to increase trust and close deals successfully.

Links & Resources

• Connect with Jaren Barnes: Text “Marketing” to (219) 419-7797 to receive a free 30-minute coaching call (mention Josh Culler).

• Books Mentioned: “80/20 Sales and Marketing” by Perry Marshall and “The 10X Rule” by Grant Cardone.

Closing

Thank you for tuning in! If you found this episode valuable, don’t forget to rate, follow, and share the podcast. Stay connected for more insights on marketing and real estate investing, and be sure to check out our social media for extra tips and content. See you in the next episode!