A podcast about breaking into the advertising industry featuring the best in the business. Sponsored by AdHouse Advertising School
A - List 4010 - Laura Canzano & Bre Fern
Laura Canzano and Bre Fern are the Co-Founders of Breaking Ad, an instagram account dedicated to breaking down the ad game for newbies.
Bre was born in Cuba, raised in Miami, dropped out of Law School in DC and discovered advertising while on a meditation retreat to China.
Laura Canzano was born in Switzerland, raised in Panama, was denied acceptance to the creative track at University of Texas, but found herself at Miami Ad School Madrid.
These two awesome women demonstrate the importance of networking and finding allies as you navigate your career. And now both are giving back with https://www.instagram.com/breakingad_/. They're also involved with https://www.thesideshow.org, an award show celebrating the side projects of people in the ad biz.
It’s only a matter of time before these two are running the industry. And it will be a better industry for it.
The A-List is sponsored by Adhousenyc.com.
Music by Duotone Audio Group.
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A - List 4009 - Kevin Mulroy of Mischief USA
On this episode of The A-List (the podcast that asks the world’s top advertising professionals how they got started in the business) Tom talks to Mischief USA ECD Kevin Mulroy.
Mischief is an offshoot of Canadian Agency No Fixed Address, the fast-growing disruptor agency that scooped up Greg Hahn after he was fired by BBDO this summer. Kevin describes Mischief USA as “a small band of experienced, accountable creatives moving fast and caring about what they make.”
Kevin tells us about being a bad student in high school (except for creative writing), hating and losing his first job in advertising as a media planner, and a conversation with comedy writer and actor Brian Stack that made him realize he needed to go back to ad school at 25.
Follow Kevin on twitter at @sethmoe.
There are still spots available in every class at Adhouse Advertising School. The fall application is live right now at Adhousenyc.com. Learn from industry pros George Tannenbaum, Mike Rovner and Soren Youngren, Matt Low and Mani Schlisser, Paul Fix or Tom Christmann. You get ten weeks of classes for just six hundred bucks. Go to adhousenyc.com and apply right now.
You can connect with Tom at tomchristmann.net. Our music was composed by Ross Hopman at Duotone Audio Group. This episode was edited by Tom "All Thumbs" Christmann.
Thanks for listening. Please subscribe to The A-List Podcast on Soundcloud or wherever you listen to pods. And share us with a friend.
See you next time.
A - List 4008 - Steve Pacheco
In this episode, Tom talks to Steve Pacheco, CEO of The American Advertising Federation.
Steve was a journalism student at the University of Memphis when an ad class showed him how fun advertising could be. Soon he was making radio ads for a local laundry service that worked TOO well. This led to a job at Humphreys Ink, a small ad and design agency which quickly grew to be one of the largest agencies in Memphis. Then recession hit and Steve went client-side at International Paper, where he first worked with BBDO. This led directly to Steve’s job at FedEx, where he oversaw dozens of award-winning ads for A-List Creative Directors like Gerry Graf, Eric Silver, Chris Beresford-Hill, Dan Lucey and Greg Hahn. (Oh, he also worked with Tom there on a little spot called "Pahowenicks")
Let's just ay Steve has made a few Super Bowl ads.
Steve describes his new role at the AAF as “setting a high standard for the values of advertising, connecting the talent that drives it, and progressing the issues that will evolve the industry for the better.”
Hear, hear, Steve!
The A-List is sponsored by Adhouse Advertising School. Our fall application is live right now at Adhousenyc.com. There’s only 72 spots in 6 classes taught by ad industry pros: We've got George Tannenbaum, Mike Rovner, Soren Youngren, Matt Low, Mani Schlisser, Paul Fix and Tom Christmann. You get ten weeks of classes for just six hundred bucks but classes are filling up fast. Go to adhousenyc.com and apply today.
You can contact Steve Pacheco at spacheco@AAF.org. The AAF has lots of free resources at AAF.org.
You can connect with Tom at tomchristmann.net.
Our music was written and performed by Ross Hopman over at Duotoneaudio.com
This episode was edited by Tom. Slowly.
Thanks for listening. Please subscribe to The A-List Podcast on Soundcloud or wherever you listen. And share us with a friend. :)
A - List 4007 - Keni Thacker
Today we’re serving up Tom's conversation with Mr. Keni Thacker, the founder of 100rosesfromconcrete.com, a network for men of color in the advertising, marketing, media and public relations industries. Keni is also a creative consultant, accomplished writer, director, documentarian, motivational speaker and tech guru. He’s speaking at the three percent conference. He’s judging the Next Creative Leaders Awards at The One Club for Creativity. And he continues to be an advocate for diversity and inclusion in the advertising industry.
When Tom first met Keni back in 2009 he was doing Event Technology at J. Walter Thompson. (He was the guy who would run all the technology in big client meetings and pitches.) Keni was in every big meeting. And he was watching. And learning.
Keni tells us about growing up as an American in Kenya. That's where he got his first taste of advertising when his mother took him to a studio to record a jingle she wrote. A passion for music, technology and pop culture led Keni to a career in audio and visual, which got him inside Ogilvy New York and then JWT, where he would eventually help the agency found their Young Commodores Program, aimed at getting more young people of color into advertising.
The A-List is sponsored by Adhouse Advertising School. We are finishing up our summer classes and they’re going great. All of our teachers will be back in the fall. Tom Christmann. Paul Fix. George Tannenbaum, creative team Mike Rovner and Soren Youngren and young upstarts Matt Low and Mani Schlisser. You get 10 weeks of zoom classes for just $600. Classes start week of September 14 and the application is live at adhousenyc.com. Applications are accepted on a first-come-first-served basis, so apply today at adhousenyc.com.
Thank you to Ross Hopman at Duotone Audi Group for the music.
Thanks to Duotone Audio Group for the music. Thanks to you all for listening. If you liked what you heard today, you can help us out by sharing this episode on social media, subscribing on soundcloud or rating us wherever you listen to podcasts. Have a great day and please wear a mask. Peace.
A - List 4006 - Mike Rovner
Freelance CD/writer Mike Rovner may not be a household name, but he has made bobblehead dolls out of people with household names. (For the full story, you have to listen). He's also gone from English Major to Account Guy to Accomplished Ad Creative, making some award-winning, funny work, even if he didn't make his first tv spot until he was nearly 28 years old.
Mike is also a professor at Adhouse Advertising School, teaching a class called YOUR IDEA SUCKS (BECAUSE THEY ALL DO AT FIRST) with his art director partner, Soren Youngren. After you've been inspired by his story, you can check out Mike's work at Rovnerwriter.com
The A-List is sponsored by Adhouse Advertising School. Sign up to get all the latest from our professors and students at adhousenyc.com
A-List Podcast 4005 George Tannenbaum
Recorded this over a month ago. But the current state of our world has made my brain into cottage cheese. Anyway, I got to talk to George Tannenbaum, former Copy Chief and Executive Creative Director on IBM at Ogilvy AND CURRENT ADHOUSE PROFESSOR.
If you're not reading Ad Aged, George's daily blog, then you are in for a treat. https://adaged.blogspot.com/ is required reading for anyone interested in the daily musings of a really talented writer and thinker.
We begin with George’s first in-house job writing (typing, actually) copy for the Montgomery Ward catalog in 1980. We talk about the importance of craft and working well with others. We learn about Name-monics and collaborative agitators. George gives tons of tips and tricks you can use right now to make better advertising.
The A-List is sponsored by Adhouse Advertising School, where you get ten weeks of classes with an A-List teacher like George Tannenbaum for just six hundred bucks. We have six classes in session right now and more are coming in the fall. And we have lots of other great stuff coming your way too. Sign up at http://www.adhousenyc.com and be the first to know about all that we have planned.
You can reach me at http://www.tomchristmann.net. I write pretty good and stuff.
Customer ReviewsSee All
If you’re in advertising, or want to be, listen and learn
This may be the most informal advertising superstar interview podcast, and “young kids” might not know who “Dan in Portland“ is right off the bat, but you will hear the origin stories from the best and brightest.
Christmann, and many of his guests have worked together as they job hop their way through so many firms with initials that you may need a program book, but in the end, you should know s lot more about building a book, getting hired, and what makes these folks tick.
Such a clever idea. Not to mention inspiring, fun, and informative to listen to. Tom Christmann, he funny. Love this.
Huge ad dork here.
And far from just getting started in the industry. I just love hearing people's stories about the business. Tom is a funny and engaging host and the subjects are great. Moar episodes please!