A podcast about breaking into the advertising industry featuring the best in the business. Sponsored by AdHouse Advertising School
A-List 6005 - Sum Patten
🎙️ Get ready for a dose of pure inspiration! 🌟
In this episode of ALP, Tom Christmann speaks with creative, hip hop artist and activist, Roshmond "Sum" Patten, Creative Director at creative agency GLOW. 🔥 Discover how his unique journey from music journalism to advertising has shaped his creative prowess and provided a fresh perspective in the industry.
Sum comes from a long line of educators and graduated from Morehouse College with a Biology degree. But his passion for music and knack for writing led him to break into the advertising world through a social agency at a music magazine. 🎵
From there, he embarked on an exciting freelancing career, taking on various roles as a social media manager, deal-maker for hip-hop artists, and even training the genre AI on streaming services. Talk about versatility! 🎧
But Sum's quest for a life of experimentation and creating his own sources of revenue didn't stop there. Sum's music has made waves too, being featured in numerous TV shows and video games. 🎮
In this conversation, Sum shares his insights into crafting award-winning social media campaigns, including his work on the acclaimed Donald Glover show "Atlanta" while at Cashmere Agency. 🏆
If you're an ad student or creative professional seeking inspiration, this episode is a must-listen. Gain valuable insights from Sum's journey, his unconventional career choices, and his unique approach to creativity. 🚀
The A-List Podcast is proudly sponsored by Adhouse Advertising School, where you can unlock your creative potential and take your skills to the next level. You get 10 weeks of zoom classes with a working ad pro for just $699. Register now at adhousenyc.com! 🎓
Enjoy the episode!
A-List 6004 - Mike Manheimer
This is the A-List, the podcast that asks the world's top advertising professionals how they got started in the business.
In this episode, our host Tom Christmann talks with Mike Manheimer, Chief Marketing Officer at Postscript.io. Mike ditched his pre-law plan to join a software startup where he learned every aspect of marketing before a random meeting on an elevator led to his CMO job at SMS company Postscript. If you want to learn how to craft an SMS campaign like Mr. Beast, this is the episode for you.
The A-List is sponsored by Adhouse Advertising School, where we’ve got three classes this session (starts week of June 12!), including one called PHARMA FOR NONHACKS where you’ll learn all the special pharma rules and then learn how to break them.
GOT ANY BEANS?!
A-List 6003 - Jaime Cabrera
In this episode of the A-List podcast, sponsored by Adhouse Advertising School, Tom Christmann talks with Jaime Cabrera, Group Creative Director on Hyundai at Innocean USA in Los Angeles, California.
Jaime’s focus at Innocean is what’s called “Experiential marketing”. It’s sometimes called "engagement marketing" and “event marketing". Encompassing everything from car shows to virtual in-car experiences, experiential is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. To experiential marketers, the audience isn’t just a passive receiver of messages. Rather, the audience is actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Jaime (pronounced HY’-may) was born in El Paso, Texas to Mexican immigrant parents and he went to the University of Texas Austin where he studied broadcast and film. A talented musician, Jaime headed to L.A. to record some albums. He’s got some excellent music on Spotify under the name J Cabrera. While he was pursuing his musical dreams, he started working at a small agency in El Paso called The Laster Group (now known as CultureSpan) creating 360 campaigns for car dealerships. He was even the star of his very first ad.
Jaime is, at his core, a storyteller. In addition to his music and his ad work, he’s also an author and podcaster. His book is called What’s The Big Idea?: An Indispensable Guide To Becoming A Kick-Ass Creative Director and his podcast, Confessions of a Creative Director, takes the ideas in that book and uses them as discussion points with Creative Directors from all over the world, including our very own Tom Christmann.
Samples of Jaime’s song about his mom, entitled “Hey Maria”, are used in this episode with permission from Jaime.
Enjoy the episode. And remember… ADHOUSE SUMMER ZOOM CLASSES WILL BE ANNOUNCED SOON. REGISTER NOW AT ADHOUSENYC.COM.
ALP Matt Steinwald 6002
Another week, another A-List, the podcast that asks the world's top advertising professionals how they got started in the business. Sponsored by Adhouse Advertising School. Hosted by Tom Christmann, Executive Creative Director at Catch+Release and one of the head #adnerds at Adhouse, where zoom classes start FEBRUARY 15.
In this episode, recorded in the fall of 2022, you’ll hear Tom’s chat with Matt Steinwald, Executive Creative Director at Big Village (formerly Engine Group) in New York City. Matt got a mechanical engineering degree at Cornell before pivoting to advertising where he uses that big brain to make smart work, including the Sopranos nickname thing on Twitter for HBO.
Matt and I discuss:
• Taking the legendary Sal Devito’s class at School of Visual Arts in NYC
• Getting “pigeonholed” into making ads for board games and toys
• Tom’s small cameo in Matt’s story.
• Jumping into a social agency without knowing what a KPI is
• Inventing the first Rube Goldberg Machine powered by dogs for Beneful
• Giving everyone Sopranos nicknames on Twitter for HBO (and winning a Webby)
• How to build a social media machine
• Why Engine is now Big Village
You can contact Matt on LinkedIn or at firstname.lastname@example.org. You can contact Tom on LinkedIn or at email@example.com. This is the original advertising origin story podcast. This is the A-List. Thanks for listening and please share this episode with your most adnerdy friend.
A-List 6001 Matt Vitou
Hello and Welcome to the A-List Podcast, the podcast that asks the world's top advertising professionals how they got started in the business. Sponsored by Adhouse Advertising School. Hosted by Tom Christmann, Executive Creative Director at Catch+Release and one of the head adnerds at Adhouse.
In this episode, recorded in the fall of 2022, you’ll hear Tom's chat with Matt Vitou, Executive Creative Director at Mother in New York City. Matt and Tom talk about about:
• Growing up on video games and MTV in Cleveland
• Learning about advertising at Loyola New Orleans
• Burning every bridge in New Orleans with one email
• Discovering the Creative Circus in Atlanta
• Why every ad-hopeful should be on LinkedIn
• How he wound up losing his shirt at Wuhan prison in China
• Creativity diets
We'll also hear some great tips on staying inspired, including the Criterion Collection and the practice of wandering cities known as Dérive.
If you are curious about breaking into the ad business or want to be inspired to do your best work, you’re in the right place.
Music: Ross Hopman of Duotone Audio Group.
A - List 5012 Micöl Rankin
SPONSORED BY ADHOUSE ADVERTISING SCHOOL. AD CLASSES TAUGHT BY WORKING AD PROS ON ZOOM. ADHOUSENYC.COM
Hello and welcome to The A-List, the podcast that asks the world's top advertising professionals how they got started in the business. This episode is a conversation between host Tom Christmann and Micöl Rankin, ACD and very first creative hire at Majority, an agency co-founded by Shaquille O'Neill, Omid Farhang, Asmirh Davis and Jorge Hernandez.
Micöl is the creator of #YouAreDopeShow on LinkedIN. He's also been named an Adweek Top Creative 100. And his "Vax That Thing Up" for the BLK dating app just won a lion at Cannes. But Micöl did not always dream of ad stardom. In fact, he is still working on a music career even as he pursues ad excellence at Majority.
In this episode, you'll hear how he followed his passions from Pittsburgh Technical Institute to the Disney College Program in Orlando to working on his performance chops in Atlanta as a contemporary of Wiz Khalifa. Until a job at iHeart Radio changed his life forever.
This is a story about breaking templates by being yourself. This is a story about doing what you feel. This is a story about vibing and letting success find you. And we hope you enjoy listening as much as we did making it. And if you do, please like and subscribe and share and talk us up.
Or don't. Either way, we're vibing. Thanks to Micöl Rankin.
I love Tom's humor! A great conventionalist! I like how natural he is, together with his guests, they give great insights about the industry and they have the most entertaining and inspiring stories. Kudos!
If you’re in advertising, or want to be, listen and learn
This may be the most informal advertising superstar interview podcast, and “young kids” might not know who “Dan in Portland“ is right off the bat, but you will hear the origin stories from the best and brightest.
Christmann, and many of his guests have worked together as they job hop their way through so many firms with initials that you may need a program book, but in the end, you should know s lot more about building a book, getting hired, and what makes these folks tick.
Such a clever idea. Not to mention inspiring, fun, and informative to listen to. Tom Christmann, he funny. Love this.