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Advice, interviews, conversations and more around improving and aligning your marketing, sales and operations to grow your business.

  1. 101 - Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy

    8月19日

    101 - Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy

    Many people think of digital marketing as a way to generate new leads. But if that’s all you’re doing, you’re leaving opportunities and money on the table. A comprehensive strategy empowers every part of your organization—from marketing and sales to service—driving growth, strengthening relationships, and maximizing customer value. If you haven't thought about this before, here are three key takeaways to consider this week.

    7 分钟
  2. 100 - Stand Out in the Scroll: How to Cut Through AI-Generated Noise

    8月12日

    100 - Stand Out in the Scroll: How to Cut Through AI-Generated Noise

    Today, we’re talking about a challenge—and an opportunity—that’s staring every marketer in the face: how to stand out on social media in a world flooded with generic AI content. AI has changed how people search, discover, and consume information, and the shift is happening faster than most businesses can keep up with. What worked even a year ago might already be stale. The opportunity is massive—but so is the risk of getting lost in the noise. So today, let’s dig into what this means for your business, why it matters now, and three strategies you can use to rise above the sea of sameness. Now… on to the show.

    9 分钟

  3. 8月5日

    99 - Marketing Brief: 3 Takeaways Around How AI Has Become a Daily Habit

    Welcome to Marketing Brief, a short, regular Academy Podcast segment where Chris will provide marketers and business owners with three bite-sized insights to grow their business. I’ve noticed something shift this year—both in how I work and how I see others using tools like ChatGPT or Claude. It’s not occasional anymore. AI has become a daily habit for a lot of people. I'm one of them. A new report caught my attention recently around this trend, and it says 43% of consumers now use AI tools every day. Not once in a while—every day. That’s a big deal. It means the way people find answers, make decisions, and interact with content is already changing faster than most businesses realize. So with that thought, here are 3 takeaways that you should know...

    5 分钟
  4. 98 - Clarifying Your Why, How, What, and Who for Real Growth

    7月29日

    98 - Clarifying Your Why, How, What, and Who for Real Growth

    In business, clarity is everything. When we know why we exist, how we operate, what we offer, and who we serve, growth becomes not only possible, but natural.” Simon Sinek’s concept of the Golden Circle is one of the most powerful frameworks a business owner or marketer can embrace. It’s built on a simple hierarchy: Why, How, and What. And for today’s conversation, I’m adding a fourth piece that matters just as much: Who. Most businesses know what they do. Fewer can clearly articulate how they do it. And very few have a well-defined, inspiring why that drives everything else. Without clarity on all of these, teams drift, customers feel uncertain, and marketing efforts fall flat. But when all four are clear, it changes everything.

    10 分钟
  5. 97 - How AI Agents and Engineers Are Changing the Way We Work

    7月1日

    97 - How AI Agents and Engineers Are Changing the Way We Work

    Today, we’re diving into a topic that used to feel like science fiction — but it’s already reshaping how businesses operate: AI agents and the engineers behind them. These aren’t futuristic ideas anymore. Teams are hiring AI engineers right now to build intelligent agents that handle real work — from writing reports to managing workflows — and they're freeing up entire teams to focus on what matters most. This shift isn’t about replacing people. It’s about giving your team more space to lead, solve, and create — while the machines take care of the grind. So let’s unpack how AI agents are being deployed inside organizations today, why AI engineers are becoming essential hires, and what all of this means for the future of work.

    11 分钟
  6. 96 - The Evolution of Google and Search Marketing – Part 2

    5月29日

    96 - The Evolution of Google and Search Marketing – Part 2

    Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of dominance—is facing real challenges from AI, government regulators, and changing user habits. But today, I want to take the glass-half-full approach and balance the threats and challenges with the new, real opportunities. Because while disruption can feel unsettling, it often clears the way for something better. If this sounds interesting, stick with me and let's explore more together in this two-part series. Now... on to the show...

    11 分钟
  7. 95 - The Evolution of Google and Search Marketing - Part 1

    5月21日

    95 - The Evolution of Google and Search Marketing - Part 1

    For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance is being challenged like never before, from all sides. In this episode, we’re diving into the shifting landscape of search: how AI is changing what we see, why regulators are putting pressure on Google’s ad empire, and how user behavior is rapidly evolving. Whether you’re a business owner, marketer, or just someone trying to keep up, these changes could reshape our strategies to be found online. If this sounds interesting, stick with me and let's explore more together in this two-part series.

    12 分钟
  8. 94 - A Business Case for Supporting The Arts In our Community

    5月15日

    94 - A Business Case for Supporting The Arts In our Community

    Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to grow your business.Today, I want to step beyond our usual business growth topics. I want to challenge every community leader to consider something a little more abstract. Investing in the arts isn’t just about supporting artists and culture. It’s a powerful and necessary strategy for driving business success and securing the long-term prosperity of our communities and our nation.If you're on the fence on this topic, stick with me and let's explore more together.Now... on to the show...

    10 分钟
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Advice, interviews, conversations and more around improving and aligning your marketing, sales and operations to grow your business.

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