In this episode of SalesTV, uncover the secrets of top-performing professional services partners - focusing on building meaningful client relationships - as sales expert and author Matt Dixon discusses his upcoming book, The Activator Advantage. Discover how Activators, a distinct type of rainmaker, consistently outperform their peers by embedding business development habits into their daily routines. Learn about the key differences between top-performing sales and professional services consultants and the rest. Understand how Activators find time for business development, connect deeply and broadly within their networks, and create proactive value to maintain client relationships in a world of fading client loyalty.

Highlights

04:36 Reframing the mysterious process that is Sales

12:15 Experts' reluctance towards Sales

15:20 Turning contacts into clients

23:40 Proactive client engagement strategy

28:11 LinkedIn's role in business development

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