The Acupuncturists Biz Hub

Mandy Gratzer

Welcome to the Acupuncturists Biz Hub! A place to talk all things in the Business of Practice. We're all trained as excellent practitioners, but we're not necesarily skilled in the ways of business. Join me as we dive into all the facets of running a clinic business together. If you love what you hear, I'd be super grateful if you took the time to leave me a 5star review to help more practitioners find this podcast

  1. Episode 29: Meet the 2024 Conference Speakers: Paul Carter

    07/23/2024

    Episode 29: Meet the 2024 Conference Speakers: Paul Carter

    Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivating conversation with Acupuncturist and Herbalist Paul Carter. About Paul Paul is a Registered Acupuncturist and Herbalist practising in Hervey Bay, Queensland. Paul is a self–taught Search Engine Optimisation expert who figured out how to drive the right patients to his practice in the competitive region of Melbourne. He not only used his website to fill his practice but to fill it with the people he wanted via the internet. When he moved to Canada he set up an SEO (search engine optimisation) business to support practitioner websites in Australia and overseas. He has now helped many Chinese medicine websites to get to the top in their region for multiple niches and keywords. He recently moved back to Australia in December 2022 and runs a two–room clinic in Hervey Bay which is constantly booked out. Connect with Paul  Web: https://www.acupunctureaustralia.com.au/Instagram:  @paulcarteracupuncturistFacebook: @acupunctureherveybay What you can expect in this episode Deep dive into SEO fundamentalsStrategy on website discover-abilityWhat your website is really for (bringing patients into your clinic!)Paul's advice on writing pages on keywordsWhat you can do today to strengthen the performance of your websiteWhy working on you Website is the free marketing your business needsHow Paul strikes the clinic life balance that works for his family lifePaul's favourite way to work and how he's planning to evolve.Burnout preventionCheck your website Speed with GT Metrics Make sure your home page keywords includes location Want more? Follow on Instagram: @AcupuncturistsBizHub Connect on Facebook: Acupuncturists Biz Hub Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub New Grad Course 1 on 1 Mentorship Session

    39 min
  2. Episode 28: Meet the 2024 Conference Speakers: Dr Scott Ling

    06/24/2024

    Episode 28: Meet the 2024 Conference Speakers: Dr Scott Ling

    Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivating conversation with the Clinical Director of Sustain Health, Dr Scott Ling. About Scott Dr Scott Ling has trained across the world, driven by the potential of Chinese medicine. Today, he is the founder of his Melbourne-based clinic, Sustain Health, and the global leading Chinese medicine education organisation, Sustain Health Academy. His passion for education is endless, and he seeks to transform the world of health care with Chinese medicine. Dr Scott Ling is the clinical director of Sustain Health and over the past 10 years, he has developed the practice to be one of the most reputable Chinese Medicine clinics in the country. His clinic & team has administered more than 10,000 acupuncture sessions per annum in the past 3 years and he personally performs more than 200 acupuncture sessions per week. He deeply believes that in order for practitioners to be effective, they must elevate their practice and diversify their skill set through ongoing education and pursuit of knowledge. Therefore, he hand-picks the best TCM masters from around the globe, aspiring to improve, learn, and grow the community. Connect with Scott  Web: https://sustainhealth.com.au/ Insta: @sustain_health   What you can expect in this episode:  The importance of in person connectionScott's passion for continued learningLongevity in hiring staffCultivating harmony in clinicWorking on yourself in order to understand the teamWe discuss the Sustain Health Re-brand and congruent messagingLiving and breathing Chinese Medicine Want more? Follow on Instagram: @AcupuncturistsBizHub Connect on Facebook: Acupuncturists Biz Hub Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub New Grad Course 1 on 1 Mentorship Session

    53 min
  3. Episode 27: Meet the 2024 Conference Speakers: Georgina Barrow

    06/10/2024

    Episode 27: Meet the 2024 Conference Speakers: Georgina Barrow

    Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivating conversation with TCM Practitioner and Founder of HQ | Intelligent Health, Georgina Barrow. About Georgina Georgina Barrow is a Doctor of Chinese Medicine (BAppSc Human Biology/BAppSc Chinese Medicine). Her passion for integrated medicine inspired her to leave a corporate career to study Chinese medicine for a wholistic approach to disease prevention and health promotion. Georgina has worked in clinical practice utilising a combination of Western and Chinese Medicine knowledge and is passionate about women’s health and wellbeing focussing on reproductive health, natural fertility and IVF, pregnancy, labour preparation and postpartum care. Georgina is co-founder of Australian brand HQ | Intelligent Health launched in 2019. HQ was inspired by her own motherhood journey and a passion to make Chinese medicine herbs readily accessible to help postpartum mums thrive. Taking over 3 years of evidence-based research, marketing and product development, sourcing ingredients from all over the globe to meticulous standards and testing to become a reality. HQ Health supports mothers when they need it most with targeted products for every life stage – through pregnancy, postpartum, breastfeeding and beyond. With a focus on education and clinically effective Australian made products formulated using Chinese medicine + Evidence Based Nutrition. Connect with Georgina  Web: hqhealth.com.auInsta: @hqhealthFB: @hqhealth  What you can expect in this episode:  Georgina shares her origin story from the corporate life to Chinese Medicine We talk about boundaries at least a thousand timesThe importance of understanding your best version of clinic and how that can keep evolving based on your current circumstancesThe passion and drive to bring a Chinese Medicine product to marketWhy pursuing your passions around what you treat in clinic is fundamental to sustainable practicing lifeWhy it's up to all of us to keep our medicine aliveWhy self care is a non negotiable to walking the talk Want more? Follow on Instagram: @AcupuncturistsBizHub Connect on Facebook: Acupuncturists Biz Hub Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub New Grad Course 1 on 1 Mentorship Session

    52 min
  4. Episode 26: Meet the 2024 Conference Speakers: Nat Kringoudis

    05/28/2024

    Episode 26: Meet the 2024 Conference Speakers: Nat Kringoudis

    Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivating conversation with Best Selling Author, Podcaster &  Doctor of Chinese Medicine and Acupuncture: Nat Kringoudis. About Nat Nat Kringoudis is your good dose of support, guidance, and cheerleader all rolled into one. She’s here to help you up-level your business and to tap into the good, the bad, and the ugly mistakes she’s made in her 20 years as a health expert and multiple business owner so that you don’t have to. Whether you’re a practitioner, health advocate, leader, or just a badass in your industry, she wants you to learn from her experiences, so that you don’t make choices that weigh you down and help you thrive as the best version of yourself, in business. Nat is a 2 x best-selling author, podcaster, Acupuncturist & Chinese Medicine Practitioner, a household name with over 18 years in the industry. From books to podcasts, product creation, marketing, content creation, branding…. If she’s done what you want to do, she’s here to help you achieve it. Consider time with Nat a slip-stream towards your very best business. Connect with Nat  Web: natkringoudisInsta: @natkringoudisFB: Natalie Kringoudis What you can expect in this episode:  How Nat came to Chinese MedicineHer early passion for country clinics and why we believe in taking Chinese medicine to Rural Australia so much!The art of building and supporting team culture for practitioners within the clinic leadership Business mistakes and the growth that happens from those lessons Why sharing our resources supports the integrity of whole industryBuilding your brand as a practitioner and educating your communityWhy niching is so important to finding your passion Want more? Follow on Instagram: @AcupuncturistsBizHub Connect on Facebook: Acupuncturists Biz Hub Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub New Grad Course 1 on 1 Mentorship Session

    52 min
  5. Episode 25: Meet the 2024 Conference Speakers: Chloe Stubberfield

    05/13/2024

    Episode 25: Meet the 2024 Conference Speakers: Chloe Stubberfield

    Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivating conversation from Melbourne based Acupuncturist: Dr Chloe Stubberfield About Chloe Dr Chloe Stubberfield has been a practicing Chinese Medicine Practitioner for 10 years. Throughout the last 5 years after launching her business The Which Doctor, she has found a deep love and passion for teaching the general public about the magic of Chinese Medicine with her own unique flair. Chloe’s newest challenge and passion project is The Which Coven. A coven is a group of individuals with a singular purpose (and also a group of witches). This new business is ALL about supporting health practitioners with their social media marketing through online courses and social media support to build thriving practices! Chloe has found her joy is in teaching and is so excited to be bringing that joy to the Business of Practice conference. Connect with Chloe  Insta: @thewhichdoctor_ FB: @thewhichcovenWhat you can expect in this episode:  The story behind her newest offering; The Which CovenHow Chloe approaches Social media as a fun creative outlet (and you can too!)Why it's our duty as practitioners to be promoting our medicine in our communityTips for AHPRA advertising guidelinesHow clinic life can evolve to suit your ever changing needs as a clinician and business owner Working with Neurodivergence and public education and striking work life balanceWant more? Follow on Instagram: @AcupuncturistsBizHub Connect on Facebook: Acupuncturists Biz Hub Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub New Grad Course 1 on 1 Mentorship Session

    46 min
  6. 04/29/2024

    Episode 24: Meet the 2024 Conference Speakers: Anna Pino

    Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivating conversation from Melbourne based Acupuncturist: Anna Pino About Anna Energy & Confidence are some of the key factors that drive outcomes and progress in business. Anna Pino has really uncovered this in her own TCM practice over the last 12 years. Anna is a wife, mum of 2 girls (6 & 8 year old) founding director of ONA Fertility, Doula and Entrepeneur. She really believes that all challenges are there to help us grow and show us that we are indeed moving in the right direction. Mindset and the power of thought is something that Anna has studied in depth over the 12 years in business and this has been a helpful tool throughout her entire life. Anna loves mentoring others in how they can utilise the MIND in health, in business, and in personal life to create the reality and the outcomes we desire. Connect with Anna  Insta: @onafertility FB: ONAfertility What you can expect in this episode:  How Anna's European heritage aligns so well with the principles of TCM How following her passions for furthering her knowledge actually helped her focus more The lessons she's learnt from her own health challenges Why Anna values mentorship at all levels of practice and business What you can expect from Anna at the Business of Practice Conference Want more? Follow on Instagram: @AcupuncturistsBizHub Connect on Facebook: Acupuncturists Biz Hub Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub New Grad Course 1 on 1 Mentorship Session

    51 min
  7. Episode 23: Meet the 2024 Conference Speakers: Francesca Perino

    04/15/2024

    Episode 23: Meet the 2024 Conference Speakers: Francesca Perino

    Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.  On today’s episode, join me for another inspiring and motivation conversation from Western Australian Acupuncturist Francesca Perino. About Francesca: Having graduated from the College of Integrated Chinese Medicine (UK) in 2006, Francesca practised Acupuncture in the UK before moving back to Australia in late 2008. After taking a short break, Francesca opened Mi Skin Clinic in Perth in March 2010. A clinic with a focus on Aesthetic Acupuncture and TCM Dermatology. Applying her knowledge of TCM, Cosmeceuticals, Aesthetics and Dermal Science, Francesca personally consults with every new client to create tailored treatment plans and manages her team of Holistic Practitioners and Dermal Nurses to ensure optimum outcomes for each client. Starting as a sole practitioner using acupuncture for facial rejuvenation, the business steadily grew into a multi-practitioner integrated skin clinic. Today, Mi Skn Clinic is renowned for its work with inflammatory skin disorders, particularly adult acne. Over the years, Francesca has been published in various glossy publications such as Vogue Australia and Nature and Health. She is a member of the Australian Traditional Medicine Society and APRHA. Connect with Francesca on Instagram or Facebook What you can expect in this episode:  How Francesca found Chinese Medicine  Her enormous passion for skin and the level of integrative service she provides in her clinic How she blends her unique knowledge of Chinese medicine into a thriving practice Get inspired for a practice that sustains you and your patients in the skin industry Learn why Francesca’s talk at the Business of Practice Conference is Not to be missed!! Want more? Follow on Instagram: @AcupuncturistsBizHub Connect on Facebook: Acupuncturists Biz Hub Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub New Grad Course 1 on 1 Mentorship Session

    45 min

About

Welcome to the Acupuncturists Biz Hub! A place to talk all things in the Business of Practice. We're all trained as excellent practitioners, but we're not necesarily skilled in the ways of business. Join me as we dive into all the facets of running a clinic business together. If you love what you hear, I'd be super grateful if you took the time to leave me a 5star review to help more practitioners find this podcast