Acupuncture Marketing School

Michelle Grasek, MS, L.Ac.
  • 5.0 (22)
  • MARKETING
  • UPDATED BIWEEKLY
Acupuncture Marketing School

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.

  1. MAR 21

    99 | Nicole Lanni’s Journey: From Coma to Consultant & Marketing with Heart

    Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practitioners like acupuncturists grow their in ways that feel good instead of stressful. In this episode, Nicole shares how a health crisis—spending four months in a coma from toxic mold exposure—led her to a completely new path. We also dive into how to marke...

    43 min

  2. MAR 11

    98 | Cut the Noise: Smarter Marketing & Flow State Productivity with Screws & Stilettos

    Today I’m joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses refine what’s working, cut out what’s not, and streamline their marketing for better results. And beyond strategy, they’re also experts in flow states—teaching their clients how to tap into peak focus to work more efficiently, avoid burnout, and make time for what matters. In other words, if you want to get your marketing done faster?...

    39 min

  3. MAR 4

    97 | Google Ads for Acupuncturists with Brett Chikowski and Conner O'Rourke of Middle Way Marketing

    Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more. I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads.&...

    53 min

  4. FEB 20

    96 | How to Stand Out Online as an Acupuncturist with Clara Cohen of AcuPro Academy

    Welcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide. With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara’s passion for empowering acupuncturists shines through in her courses, books, and free resources. In this episode, we talk about: Why success requires business skills, n...

    53 min

  5. FEB 14

    95 | The Soul and Science of Money with Shaneh Woods

    In today’s episode, I’m speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business growth. She blends traditional accounting practices with mindset coaching and emphasizes joy and ease to help entrepreneurs thrive. In this episode, we talk about: How mindsets can impact our progress in the real worldHow to balance a respect for ...

    42 min

  6. FEB 4

    94 | Find the Marketing that Aligns with Your Energy with Krystal Couture, The Pelvic Acu

    Welcome back! Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy. Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well as in person for her advanced certificate program. Her goal is to spread awareness of how powerful acupuncture can be for pelvic health, so that more of us can help this underserved population of patients. In this episode, we talk about: Why acupuncturists are the ...

    34 min

  7. JAN 28

    93 | Practice Growth, Patient Retention, and Purpose with Gen Drummond

    In this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting. Gen brings over a decade of experience helping medical clinics improve accessibility of care, enhance patient outcomes, boost retention (for both patients and staff), and combat clinician burnout. Before becoming a consultant, Gen worked as a registered nutritionist and served as the clinical director of the practice she co-ran with her father, a medical doctor. Today, she’s known for h...

    35 min

  8. JAN 14

    92 | What Marketing Didn't Work for My Acupuncture Practice in 2024

    This week is all about what marketing didn’t work as well as I hoped to grow my acupuncture practice in 2024. I also share what marketing I plan to carry forward into 2025, based on this review of what worked, what didn’t, what took too much energy, etc. If you missed last week’s episode, #91: What Marketing Worked to Grow My Acupuncture Practice in 2024, click here to listen. In this episode, I talk about: How landing a segment on local television wasn’t the silver bullet I hoped forWhat I c...

    24 min
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    5
    out of 5
    22 Ratings

    About

    Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.

    Information

    • Creator
      Michelle Grasek, MS, L.Ac.
    • Years Active
      2021 - 2025
    • Episodes
      99
    • Rating
      Clean
    • Copyright
      © 2025 Acupuncture Marketing School
    • Show Website
      Acupuncture Marketing School

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