9 episodes

Podcasts from Intermark Group

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Podcasts from Intermark Group

    They Say That Numbers Don’t Lie. But They Can Bend the Truth, as Well as Your Will.

    They Say That Numbers Don’t Lie. But They Can Bend the Truth, as Well as Your Will.

    Most of us don’t have the greatest memories, especially when it comes to numbers. But numbers are often a key part of convincing a consumer’s brain to take action. Obviously, the numbers in a price...

    Who is the Most Important Consumer in the World? Me, Myself and I.

    Who is the Most Important Consumer in the World? Me, Myself and I.

    The most popular words in the English language are “I” and “me.” We love to talk about ourselves and put the world in a context of how it directly affects us. Marketers have known this...

    Want Someone to Love Your Product? Take it Away.

    Want Someone to Love Your Product? Take it Away.

    Remember when Coke was losing the “Cola Wars” to Pepsi in the early 1980s? The Pepsi Challenge was kicking the classic cola’s butt, so Coke decided to introduce New Coke, a beverage with a sweeter...

    Is Your Word Your Bond? If so, You’re a Marketer’s Dream.

    Is Your Word Your Bond? If so, You’re a Marketer’s Dream.

    If you consider yourself a “person of action,” be careful what you say. Psychologically speaking, if you say it, you more than likely will do it. Even if it means buying things you don’t really...

    Why Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part Two

    Why Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part Two

    Most people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief...

    Why Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part One

    Why Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part One

    Most people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief...

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