The Adapter’s Advantage: Breakthrough Moments that Lead to Success

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The Adapter’s Advantage: Breakthrough Moments that Lead to Success

Welcome to Adapter's Advantage: Breakthrough Moments that Lead to Success, the podcast that brings you insider stories of the moments that mattered—turning points on the sometimes rocky road to success. Our guests are leaders in sales, training, enterprise learning, and academia, who share how they’re adapting to the changing world. These interviews are informative, inspirational, and based on real-world experiences to help listeners learn how their organizations can adapt to change. The host is Mark Magnacca, president and co-founder of Allego, the workforce training and readiness platform built for distributed teams.

  1. 9月25日 · 视频

    Unlocking the Future of Work: Mary Shea on Sales, AI, and Innovation

    In this episode of The Adapter’s Advantage podcast, host Mark Magnacca sits down with Mary Shea, General Manager at HireQuotient and a globally recognized thought leader in the future of work. Mary shares her insights on the evolving landscape of sales and revenue enablement, the transformative power of generative AI, and the critical role of upskilling for today’s professionals. Tune in to discover why staying ahead of the curve in technology and innovation is essential for success in a rapidly changing world.

    11 分钟

  2. 8月1日

    From New York to Singapore: Mastering International Sales With Neil Patwardhan

    In this episode of The Adapter’s Advantage podcast, Neil Patwardhan, Senior Vice President of Sales at Accenture, shares his experiences navigating cultural differences in B2B sales. Neil discusses his unique career journey from the United States to Singapore, highlighting the importance of adapting sales strategies to different cultural contexts. He emphasizes the value of building trust, both internally with teams and externally with clients, and offers practical insights into the nuances of doing business in Asia. Neil also explores how to effectively co-create localized sales strategies and the critical role of listening and understanding cultural norms in building successful client relationships. Tune in to gain valuable perspectives on mastering international sales and thriving in diverse markets.

    9 分钟

  3. 7月10日

    Enhancing Sales Enablement: Tailored Onboarding, Training, and Effective Metrics | Ben Purton

    In this episode of The Adapter’s Advantage podcast, host Deniz Olcay, Vice President of Marketing at Allego, welcomes Ben Pertton, Senior Director of International Enablement and Global Onboarding at RingCentral. Ben, an expert in sales enablement with a decade of experience, delves into the critical aspects of modern sales enablement. He discusses the importance of role-specific onboarding and the necessity of maintaining live training sessions alongside on-demand content. Ben also explores how RingCentral leverages AI tools like RingSense to enhance their training programs and streamline sales processes. He emphasizes the need for strong collaboration with sales operations and leadership to ensure effective pipeline management and successful enablement initiatives. Additionally, Ben shares valuable tips on utilizing professional networks, such as the Revenue Enablement Society, to support and enhance enablement efforts. Tune in to gain actionable insights and strategies from a seasoned enablement leader on how to measure success and make your sales enablement efforts impactful and aligned with business goals. Show notes: https://www.linkedin.com/in/benpurton/

    13 分钟

  4. 4月16日 · 视频

    Generative AI and its Profound Impact on Sales and Technology | Sam Richter

    Show Notes: https://www.linkedin.com/in/samrichter/

    14 分钟

  5. 3月18日 · 视频

    Enablement's Role in Today's Buying Journey | Hannah Ajikawo

    In Episode 62 of The Adapter’s Advantage podcast Hannah Ajikawo, Founder of Revenue Funnel, shares her insights into fixing the broken B2B buying experience. Discover how sales enablement can help buyers and the challenges faced by high-growth organizations. Explore strategies for value creation and service-oriented selling, including the power of Digital Sales Rooms (DSRs). Hannah created Revenue Funnel to push the boundaries of what’s possible and accepted in B2B organizations. She is obsessed with rethinking the ways organizations can continuously deliver value to their customers. A Mum, a Go-to-market Strategy Consultant, and an experienced sales leader. Hannah recently led the EMEA business at Skaled, building out global onboarding, training, and enablement programs for high-growth organizations. Show notes: https://www.revenuefunnel.co.uk/

    6 分钟

  6. 1月23日 · 视频

    Embracing the Future of Sales Enablement | Alycia Anderson

    Join host Mark Magnacca in an insightful conversation with Alycia Anderson, Senior Director of Sales Enablement and People Development at Total Expert. Discover how Alycia’s expertise in people development and sales enablement has transformed the way her organization operates. Learn about her journey of aligning business objectives, centralizing resources, and leveraging technology to improve efficiency, reduce friction, and empower teams.

    16 分钟

  7. 1月23日 · 视频

    Embracing the Future State of Enablement | Mark Lonzo

    In this episode, Mark Lonzo, Director of Sales Enablement at The Hillman Group, shares his journey of initiating change within his organization in order to future-proof its sales enablement function. Learn how Mark’s innovative approach, combined with the adoption of a comprehensive sales enablement solution, has transformed the way sales teams access and share information, leading to improved efficiency and customer interactions.

    13 分钟

  8. 2023/05/26 · 视频

    Unlocking Your Rockstar Attitude | Mark Schulman

    Mark Schulman, performance driver and celebrity drummer, discusses his career with musicians such as P!NK!, Cher, and Billy Idol; the importance of collaboration, and the significance of attitude and how it drives behaviors and outcomes in life.

    22 分钟
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关于

Welcome to Adapter's Advantage: Breakthrough Moments that Lead to Success, the podcast that brings you insider stories of the moments that mattered—turning points on the sometimes rocky road to success. Our guests are leaders in sales, training, enterprise learning, and academia, who share how they’re adapting to the changing world. These interviews are informative, inspirational, and based on real-world experiences to help listeners learn how their organizations can adapt to change. The host is Mark Magnacca, president and co-founder of Allego, the workforce training and readiness platform built for distributed teams.

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